TURNER Takes: February 2025
TURNER Public Relations
We are Creators. Doers. Explorers. We want to work with brands who feel the same.
The latest/greatest from TURNER.
Fresh Takes
Insight and updates from the TURNER team.
TURNER Q&A: Jason Gordon
Driven by a deep-seated love for exploration, Jason Gordon has become a highly respected voice in the travel world and the cruise industry. As a regular contributor to UPTOWN Magazine, Costco Travel and Cruise Critic, he shares his expert insights into travel’s latest developments. A true multi-hyphenate, Jason is also executive producer of the UPTOWN-partnered luxury and adventure travel series andiamo! UPTOWN with Donna Perkins. TURNER caught up with Jason recently — check out our conversation.
How Brands Can Navigate the Politicized Social Media Landscape
In 2025, brands are no longer just marketing to consumers. They're navigating a complex, often politically charged environment where their presence and messaging can spark conversations — and controversies — in an instant. Understanding how to engage with politically sensitive content on social media has become more important than ever for marketers. So, how can brands deal with an increasingly politicized online landscape? Let's take a closer look.
New Kids On The Social Media Block: Platforms To Watch In 2025
The TikTok ban isn’t happening — for now. But the recent threat of the wildly popular app disappearing, combined with a fraught political atmosphere on other platforms, has people looking for alternatives. And there are plenty. At this point, it’s hard to tell which ones will rise to the top (and by the time you read this, there may be 10 more contenders!) But here are a few we’re watching.
Dates To Remember
What’s coming up? Here are a few dates and events to keep in mind as spring approaches.
The 97th Academy Awards ceremony takes place Sunday, March 2 — who will take home the Oscar this year?!
Get ready to celebrate — the big March holidays are coming up: Mardi Gras (March 4 this year) and St. Patrick’s Day (March 17).
Employee Appreciation Day is March 8 — you’re welcome, boss.
Women’s History Month takes place throughout March, with International Women’s Day happening on March 8. This year’s theme is Accelerate Action, highlighting the “importance of taking swift and decisive steps to achieve gender equality.”
Pi Day returns on March 14. It’s about math, but really, it’s just a good excuse to grab a slice of your favorite pie.
At long last, the first day of spring — marked by the vernal equinox — arrives on March 20.
Headlines To Watch
The cold weather is still impacting the United States, but AAA Travel has unveiled the top domestic and international destinations for Spring Break 2025.
Travel's DEI Crossroads: What Brands Are Doing Now, and How the Industry is Reacting. The travel industry has been swept up in the sea change now taking place, which was brought about by the new presidential administration.
Consumers are losing confidence in short-term rental platforms like Airbnb and VRBO. A new national survey commissioned by Trua, a company that creates digital trust credentials for identity verification, revealed that consumers are rethinking who they trust when booking stays.
Three Things
Recommendations! This month, Senior Account Executive Gaby Aguirrechu shares a few recent faves.