The Unintended Consequences of Packaging Decisions: A Dangerous Trend

In recent years, there has been a significant shift in the packaging industry as brands increasingly prioritize sustainability. One notable trend is the move away from plastic packaging to alternatives, such as paper-based packaging. While this change is driven by a desire to reduce environmental impact and lower regulatory compliance cost, such as those associated with Extended Producer Responsibility (EPR) fees, it is essential to consider the unintended consequences that may arise from such decisions.

A recent article from Packaging World highlights that brands are willing to sacrifice packaging performance to achieve sustainability goals. The article questions whether packaging needs all the performance attributes it currently possesses, suggesting that some of these features may be excessive. However, this shift towards paper packaging can have serious implications for food preservation.

On the other hand, a report from Waste360 discusses the increasing trend of food waste in the U.S. The report provides updates on food waste trends and makes near-term projections, indicating that food waste is a growing concern. This raises an important question: could the shift from plastic to paper packaging be contributing to the rise in food waste?

Plastic packaging has long been known for its superior ability to preserve food by providing a barrier against moisture, oxygen, and other external factors. This preservation capability is crucial in extending the shelf life of perishable items and reducing food spoilage. In contrast, paper packaging may not offer the same level of protection, potentially leading to increased food waste.

The unintended consequence of prioritizing sustainability over packaging performance is a dangerous trend. However, it is essential to recognize that food preservation is an integral part of sustainability. Reducing food waste is a critical component of sustainable practices, as it minimizes the environmental impact associated with food production, transportation, and disposal.

Consumers waste nearly 35 million tons of food annually, costing $261 billion in total or $800 per person. This staggering statistic underscores the importance of balancing sustainability with food preservation in packaging decisions.

Brands must carefully evaluate the impact of their packaging decisions on food waste and consider innovative solutions that address both environmental concerns and food preservation needs. By doing so, they can achieve a holistic approach to sustainability that encompasses both advancing circular economy and minimizing food waste.

In conclusion, the shift from plastic to paper packaging, driven by sustainability goals, may inadvertently contribute to increased food waste. It is crucial for us to recognize the importance of packaging performance in preserving food and to explore alternative materials and technologies that can achieve wholistic sustainability objectives. By doing so, we can mitigate the unintended consequences of packaging decisions and work towards a more sustainable and food-secure future.