Using ChatGPT or other AI tools? Here’s who can see your chat history
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When Beyoncé launched the track list to her album Cowboy Carter ahead of its release in March 2024, Levi’s chief marketing officer Kenny Mitchell spotted an opportunity. Noticing the song “Levii’s Jeans,” Mitchell moved quickly, renaming the brand’s social channels as “Levii’s”—a move that he says paved the way for one of the brand’s most ambitious and effective collaborations. It’s resulted in a series of ads, a capsule collection, and countless viral moments on Beyoncé’s Cowboy Carter tour, with the singer wearing custom Levi’s throughout.
I connected with Mitchell for a wide-ranging conversation where he shared his playbook for the groundbreaking Beyoncé collab, how subcultures can be just as important as mass-market events, why he and Levi’s didn’t buckle in the face of the pressure for the company to drop its DEI initiatives, and his four-step process for crafting a compelling brand story.
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Using ChatGPT or other AI tools? Here’s who can see your chat history
By Jared Newman
While AI tools like ChatGPT and Google Gemini can be helpful, they’re also potential privacy minefields.
Most AI assistants save a complete record of your conversations, making them easily visible to anyone with access to your devices. Those conversations are also stored online, often indefinitely, so they could be exposed due to bugs or security breaches. In some cases, AI providers can even send your chats along to human reviewers.
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Strategic Planning | Consulting | FP&A | Projects & Performance Management | AI Enthusiast
1wIt's always a wiser choice to play it safe and share as little personal detail as possible with AI tools.
GET SOCIAL, OR GET LOST! | Financial, FinTech, and Cybersecurity B2B Content Writer | FinTech and Wall Street Lead Generation
1wThis is a crucial reminder about AI privacy! It's a great prompt to think creatively about how we can build trust in these powerful tools while ensuring our data stays secure. Exploring innovative encryption and user-controlled data policies will be key.