Veeva Espana

I recently interviewed Dr Partha Kar –Diabetes & Endocrinology Consultant at Portsmouth Hospitals NHS Trust, to discover his views about digital services, the pharmaceutical industry and the NHS. We met early in London Bridge at Scarpetto for a tasty omelette sandwich and we went through some of the questions I’d be asking him. We discussed the difficulties the NHS face trying to get innovative tools implemented (it took Partha 11 months to get them to agree he could use Skype with a patient), his belief that pharma and GPs can collaborate in ways that won’t compromise his ethics and we talked about Liverpool FC and the appointment of Jurgen Klopp.  Partha is as passionate about The Reds as he is about using social media as a legitimate communication channel with his patients; he regular tweets his adolescent patients and believes it delivers real clinical value. He even managed to get a Liverpool analogy into a description about the NHS and digital tools:

In the NHS, there is a lack of is letting entrepreneurs fly; and that's what needs to happen.  So, if I give you a footballing analogy.  You talk about, let's say, Liverpool.  They had the choice to appoint a lot of people, they went for Klop.  And the reason is, he brings excitement, he brings a different style. They could have gone for Angelotti, but they didn't.  Because old school, traditional, still a winner, but they wanted something different, an entrepreneur. And you can see how it's excited the Liverpool fans.  That's what the NHS needs to do.  More of the Klopps, less of the Angelottis.  You need innovators to come through. You don't want people to say, I will play only in a four, four, two system.  No.  I want people to come and play differently.  And digital innovation is the perfect platform where you need these people to fly.   

Some of the questions will feature in tomorrow’s presentation that I will give at the Veeva Customer Summit in Barcelona. If you’re attending come and see what Dr Karr has to say about CRM and personalisation. You don’t even have to be a Liverpool fan.