Week 28: Step 1 - What Does Life Insurance Actually Cost?

Math.Logic.Wealth™ - The Authoritative Life Insurance Mastery Course

Those who have joined the Tribe have been working together to help our clients understand life insurance costs as simply as possible. Maybe we've been over-complicating this all along. Through our collective research, we think we've found the answer.

A Simple Conversation That Changes Everything

Advisor: "Before we discuss any life insurance features or options, let me answer the most basic question first. What return do you typically expect on your investments?"

Client: "I usually aim for about 8% annually."

Advisor: "Based on your 8% expectation, $100,000 of permanent life insurance would cost you approximately $15,000 in allocated capital."

Client: "Wait, what do you mean by that?"

Advisor: "Think of it like buying a house. A $500,000 house costs $500,000. For you, $100,000 of permanent life insurance costs about $15,000 of your investment capital, based on your personal return expectations."

Client: "That's the clearest explanation I've ever heard. Tell me more."

Why This Step 1 Approach Works

Every allocation decision starts with one fundamental question: What does it cost?

Before consumers can decide whether to allocate any portion of their wealth to life insurance, they need to understand what that allocation actually costs them personally.

This isn't about payment plans or premium schedules. It's about the economic reality of the allocation decision they're considering.

The Consumer's Personal Cost Reality

For our 41-year-old male non-smoker example:

• Conservative investor (4% expectations): $100k coverage costs ~$20,000 allocation
• Moderate investor (8% expectations): $100k coverage costs ~$15,000 allocation
• Aggressive investor (12% expectations): $100k coverage costs ~$9,000 allocation

Same person, same coverage, different economic reality based on their own financial assumptions.

This Is Totally New and Unique

STEP 1 isn't just a better way to do something we've been doing. This is a fundamentally different approach to helping consumers understand the best analogy for life insurance as an investment: It's a long-term allocation of their scarce resources.

We're trying to figure out how permanent life insurance fits financially with everything else they're doing. This is the math answer to lifelong financial allocation decisions.

Permanent life insurance deserves to be part of the discussion. The question is whether our approach helps consumers understand this fairly.

A Submission to Our Tribe

I'm asking our Math.Logic.Wealth™ community for feedback on this Step 1 approach. Does it qualify as one of our group's generally accepted principles?

Back to Our First Principle: "Compared to What?"

When considering life insurance as an allocation decision, our GALIP™ first principle becomes powerful:

• Compared to what alternative allocation?
• At what cost to the consumer?
• With what level of certainty?
• Based on whose assumptions?

This makes life insurance much simpler to understand and evaluate.

Let's Do This for Our Future Customers

The consumers we serve deserve better than confusion. They deserve the same cost clarity for life insurance that they get for every other major financial decision.

This Week 28 approach might be the simple truth we've been avoiding.

Join Us Thursday

Date: This Thursday July 15th Time: 9:00 AM EST or 12:00 PM EST Topic: Long-Term Assumptions - Step 1 Consumer Education

Let's talk about it:

The Step 1 methodology for transparent cost communication

We'll demonstrate:

• The Step 1 methodology for transparent cost communication
• How consumer assumptions drive personal allocation costs
• Why this creates the foundation for all other life insurance education
• Implementation strategies for your practice

The Math.Logic.Wealth™ Step 1 Revolution

Step 1 gives consumers what they deserve: a clear, honest answer to "What does this cost me?" before discussing anything else.

When consumers understand the allocation cost based on their own assumptions, they can make informed decisions about whether life insurance belongs in their financial plan.

Join us Thursday as we explore how Step 1 transforms consumer education and creates the foundation for everything else we do.

Ready to learn the Step 1 approach that puts consumers in control of their allocation decisions?

#MathLogicWealth #Step1 #LifeInsuranceCost #AllocationDecisions #ConsumerEducation #InsuranceTransparency #FinancialPlanning #Week28 #LongTermAssumptions #HurdleRate #GALIP #ConsumerFirst #FinancialAdvisors #InsuranceAdvisors #TransparentPricing