Weekly trends brought to you by D5D 🔮
THIS IS WHAT YOU NEED TO KNOW THIS WEEK:
🖤I Grieve Different🖤 One minute you're living your best life, the next you're staring out a window contemplating the meaning of it all. This trend captures the whiplash of being human right now, with creators flipping from joy to existential dread in the same breath. It’s real, it’s funny, it’s deeply relatable.
💅“That’s My Baby, She’s Iconic”💅 The lyrics from Justin Bieber’s GO BABY is all about being the main character. Creators are using the audio to spotlight someone they adore, usually a partner, bestie, or a product showing off their quirks, style, or just their general charm.
🧠 I Have Therapy 🧠
No, not actual therapy. This is about the stuff that keeps you functioning. Shopping? Therapy. Pilates at sunrise? Therapy. Alphabetising your spice rack while sobbing to a romcom? That’s basically a breakthrough. Creators are using this trend to rebrand their guilty pleasures as sacred rituals of survival.
HOW IT IS RELEVANT TO YOU:
I Grieve Different: Let your brand be part of the emotional spectrum, especially the weird mix of feeling everything all at once. It’s a chance to show how your product helps navigate the highs, lows, and all the blurry in-betweens.
That’s My Baby, She’s Iconic: Perfect trend for employee generated content.From the oddly satisfying shelf-stocking technique to the customer-service sparkle that only your team brings, it’s the perfect way to let employees take center stage.
I have Therapy: It’s a clever way for brands to position themselves as the comforting, chaos-calming rituals their audience craves. Whether it's retail, wellness, or just vibey indulgence, this is your chance to say: “Hey, our product is your therapy."