Welcome to Streaming TV Academy

We're committed to bringing you market-leading education around all things Streaming TV advertising. In that effort, we will continue to bring you and your teams the ideas and insights that will move the needle in your business.

To date, that library has three primary webinar-style training sessions that anyone can fully watch (with downloadable slide decks) in under 60 minutes.

What You'll Learn

101 - The 50/15 Rule

Did you know that more than 50% of attention is on streaming yet less than 15% of all ad dollars have made it there yet? We think that's a massive opportunity for early-movers who are eager to figure it out. Learn about The 50/15 Rule here.

102 - History of Programmatic

It didn't happen overnight. The migration to automation, away from clunky emails, contracts, and old-fashioned insertion orders, to a programmatically traded media universe. Go back in time to understand how everything from audience targeting, to cost-per-click originated. Learn about the History of Programmatic here.

103 - The Streaming TV Funnel

Every marketer loves a funnel, but can you simply describe how the Streaming TV funnel works? Find out where streaming media fits into the modern marketing funnel, how it shows up in measurement, and simple frameworks for communicating these concepts to colleagues and clients. Learn about The Streaming TV Funnel here.

Have questions? We'd love to hear from you!

What would you and your team benefit most from learning about?

Reply and let us know.

- Tim Rowe from Marketing