What is Bancomat Pay?
Used by millions of Italians, BANCOMAT Pay is the trusted way to pay online, in-app or even by bank transfer - all through the user’s banking app
What is Bancomat Pay?
BANCOMAT Pay is a mobile payment solution that connects directly to a user’s bank account and allows for online payments, in-store purchases, and even bank transfers - all through a mobile number or IBAN. It’s quick, seamless, and with 11.5 million active users, it’s a payment method many Italians already know and trust.
How it works
Getting started with BANCOMAT Pay is simple.
Consumers choose BANCOMAT Pay at checkout → Enter their mobile number or IBAN → Approve the payment in their banking app or BANCOMAT Pay app → Done.
No cards, no extra apps, no delays. Just secure, app-based authentication using Face ID, fingerprint, or PIN - all from a device they already use every day.
40% of Italians already shop via smartphones, making BANCOMAT Pay a must-have for merchants targeting this mobile-first market.
Why you should offer BANCOMAT Pay
If you’re serious about growing in Italy, BANCOMAT Pay gives you a strategic edge.
With a user share of 31%, and access to over 37 million cardholders, it’s a payment solution that many Italians already trust. Payments are made directly in their banking apps, there's no need for extra setup or new logins, and the checkout process is frictionless.
More than 385,000 merchants already accept BANCOMAT Pay, which means it’s far from a niche solution - it’s how Italy pays.
Why BANCOMAT Pay matters in 2025
Italy is moving away from cash and card, and local APMs are now leading the charge. BANCOMAT Pay is at the heart of this shift.
By offering BANCOMAT Pay, you meet your Italian customers where they already are - on their phones, in their banking apps, and ready to check out quickly and confidently.
Looking to grow your business in Italy?
Let’s chat about how Ecommpay and BANCOMAT Pay can help you convert more customers, reduce friction, and scale faster in one of Europe’s most exciting digital payment markets.
Get in touch - let’s grow!