This Is What Enterprise-Grade Looks Like
Let’s be honest: “transformation” is one of the most overused words in tech. It’s also one of the most misapplied. But in a market where speed, resilience, and ROI are all under scrutiny, I think that real outcomes are now harder — and more important — than ever.
True transformation doesn’t happen in brainstorms or budget spreadsheets. It happens when a partner fixes what five vendors couldn’t. When a customer team finally escapes the tyranny of the monolith. When speed stops being a risk and starts being a differentiator.
That’s what this year’s commercetools Partner and Customer Award winners delivered, and why their stories deserve more than a LinkedIn post with confetti emojis.
“You don’t earn recognition by talking about agility. You earn it by delivering on time, at scale, with clarity. That’s what these teams did.”
— Dirk Hoerig , Founder, commercetools
The customers who turned bold decisions into real progress
BSH Home Appliances Group (Team of the Year) aligned business and tech around one mandate: do better, together. They made composability a team sport — and a competitive edge. With more than 20 teams across 11 brands and 10+ departments collaborating globally, their Sherpa platform set the standard for MACH at enterprise scale.
L.L.Bean (Best Commerce Transformation in Retail) rebuilt its stack while keeping its customer experience intact. This wasn’t change for change’s sake. It was targeted, disciplined modernization to meet growing omnichannel demand, as Chief Information Officer J.J Rouhana shared today.
Scheels (Fastest Commerce Transformation) moved with urgency — and didn’t wait for the perfect conditions to get started. They picked a smart path, committed to it, and proved fast doesn’t mean reckless. Their in-house team migrated off Salesforce, implemented composable architecture, and delivered record-breaking BFCM performance all in under five months.
Screwfix (Best Transformation for Unified Commerce) executed a full channel integration that actually delivered what most brands only promise: consistency across online and in-store. Their technology approach helped support expansion to more than 900 UK stores — and made omnichannel feel effortless to the customer.
And our unnamed winner for Best Commerce Transformation in Manufacturing and Distribution? Let’s just say: They brought self-service to a category where faxes still exist. That’s not a project. That’s a mindset shift. Their work redefined how sales reps, distributors, and buyers interact — with real business impact.
“Transformation is when your tech choices unlock business outcomes — sustainable and profitable growth, faster launches, increased customer satisfaction and loyalty. These teams proved what’s possible when you build with intention.”
— Shiri Mosenzon Erez , Chief Product Officer, commercetools
What these wins really tell us
There’s no badge for trying hard in enterprise commerce. There’s only: Did it launch? Does it scale? Is anyone using it?
Every partner and customer recognized this year said yes to a harder path — the one with more stakeholders, more risk, and more upside. And they delivered.
If you want to know where this market is going, start here. These aren’t outliers. They’re early indicators.
They’re not pitching the future. They’re building it.
What execution actually looks like in 2025
Apply Digital (America’s Partner of the Year) helped global brands go composable without going off the rails. Their work isn't just technically sound — it’s commercially sharp. They delivered strong MVPs, guided implementation at every phase, and stayed embedded well beyond go-live. Projects land, results follow, and the relationship doesn’t end at launch.
Royal Cyber Inc. (APAC Partner of the Year) brought order to the chaos of high-growth markets. Instead of chasing innovation for the headline, they focused on what moves the needle for enterprise teams: stable integrations, faster time to market, and architecture that can flex. Their work stood out for its clarity and real-time results across complex rollouts.
IMPACT Commerce (EMEA Partner of the Year) didn’t just implement — they helped customers operationalize. You don’t win deals in this market by pitching composability. You win by making it work under pressure. They get that. Their embedded approach helped enterprise clients drive internal adoption, accelerate decision cycles, and sustain transformation momentum.
Algolia (ISV Partner of the Year) proved that relevance is the new KPI. Their AI-enhanced search helps customers surface the right product, at the right moment — without the guesswork.
Valtech (Fastest Implementation) stood up complex infrastructure for a major enterprise client faster than most people can align stakeholders. Their solutions boosted conversion and they raised the ceiling on what modern digital discovery can deliver. This wasn’t speed for its own sake — it was precision delivery under a tight, high-stakes timeline.
Aries Solutions (Most Impactful Accelerator) turned speed into strategy, helping clients bypass the “transformation tax” with lean, effective builds that didn’t compromise scale. They proved that smaller teams with deep regional expertise can make an outsized impact.
These aren’t abstract wins. They’re measurable, repeatable, and happening in companies that don’t tolerate fluff.