What Happens When You Don’t Back Up Your CRM — Learn from Microsoft’s Failure

🟦 What if you woke up tomorrow and your entire CRM was gone?

No contacts. No deals. No notes. Just… gone.

This isn’t a dramatic “what if.” It’s exactly what happened in 2009 during Microsoft’s Sidekick data loss incident — when thousands of users lost all their personal data due to failed backup measures.

In Part 2 of our Gulf Technology Talks series, Eliane Moukheiber, Success Manager at Exceeders, continues her conversation with Dmitry Alasania, Head of Product Growth at Devart, to discuss one of the most underestimated risks in digital business: CRM data loss.

🟦 What Is CRM Backup—and Why It Matters

Your CRM holds your most valuable data—customer details, sales pipelines, support history, and communications. Without reliable backup, that data is one accidental click or system error away from being lost forever.

A solid CRM backup strategy:

• Ensures business continuity
• Protects against cyberattacks or human error
• Safeguards customer trust and operational flow

It’s not just IT’s job—it’s a business priority.

🟦 Why CRM Data Protection Still Gets Ignored

CRMs are the beating heart of modern business. They hold:

• Your leads and contacts
• Sales conversations
• Customer history
• Active opportunities

And yet… many businesses assume that using a major CRM platform means their data is automatically safe. The truth? Most platforms don’t offer sufficient, fail-safe backup on their own.

🟦 What You’ll Learn in This Episode

🎙 In this insightful conversation, Dmitry shares stories and strategies that every business leader and IT decision-maker should hear.

Here are a few key takeaways from the episode:

✅ Real-world examples of CRM data loss and its impact ✅ Best practices for building a reliable backup strategy ✅ Common challenges in CRM protection—and how to fix them ✅ Choosing the right CRM backup tools and vendors ✅ The importance of automation, frequency, and security in backups.

🟦 🎥 Watch the Full Interview

Get the full story from Dmitry and Eliane, including the Microsoft Sidekick case and practical steps to prevent similar risks in your business.

▶️ Watch the full episode now on our website.

🟦 Need Help Securing Your CRM?

Exceeders works with a network of specialized CRM partners across the region. Whether you're looking to implement, optimize, or protect your CRM, we’ll connect you with trusted providers who deliver real value.

👉 Explore our CRM experts here.

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