What is the learning launch process?

Alright, what is the learning launch process? The first thing you need is a hypothesis.

You don't have to be a scientist. It's easy to create a hypothesis. You've got an idea, so the idea has got to relate to a specific group of customers.

Whether it's a person or group of persons, you hope there's lots of customers that have this specific problem. So you have a specific group of customers, and see that frown? They got a pain, a customer pain that your going to try and solve. They've got that specific need that's causing the pain, and you've got an idea that meets that need or solves that need better than the competition. That's what you think. So the hypothesis is,

Jims and Janes have a specific need, they want to be able to do this. My idea meets that need better than the current alternatives because, whatever fill in the blank is.

Confirming facts are facts which basically give you some confidence. That the idea's worth continuing with. Disconfirming facts are facts which says the idea is not that good. Now how do you look for this confirming facts? How do you think? Take a second.

And find out why will the idea, under what circumstances will the idea be a bad idea? Under what circumstances will the idea, the product, the service not sell? Why will someone not buy? And you make a list of this, of disconfirming facts and you go out, yes you do, and you ask questions to illicit.

Why's a skeptic so important? The skeptic is how we protect ourselves, protect ourselves From confirmation bias, and what did I say confirmation bias is? I have a subconscious need to find evidence that my idea was a good one because it was my idea. That's human nature, you can't change it. So you might as well figure out how to mitigate it.