What Newly Qualified Accountants Value Most in 2025: Insights from Our Latest Poll

As a recruitment firm, we are constantly monitoring the evolving priorities of both candidates and employers in the accounting and finance sector. Our recent poll asked newly qualified accountants: “What is the most important factor when considering a potential employer?” This blog will provide an overview of what truly matters to today’s early-career professionals.

 The poll results align closely with broader market trends and provide valuable guidance for both jobseekers and hiring managers as we move through 2025.

 Key Takeaways for Candidates and Employers

1. Competitive Salary & Benefits Remain the Top Priority (41%)

The largest share of respondents (41%) identified competitive salary and benefits as their top priority when evaluating potential employers. This underscores the continued importance of financial reward in a market where wage inflation and talent shortages are driving salaries upward. For employers, this is a clear signal that compensation packages must remain competitive to attract and retain the best talent.

2. Career Growth is Nearly as Important (40%)

Closely following salary, the opportunity for career advancement is almost equally valued. 40% of respondents deem this as the most important factor when considering a potential employer. Newly qualified accountants are seeking roles that offer clear pathways for progression, skills development, and exposure to new challenges. Employers should highlight structured development programs, mentorship opportunities, and transparent promotion criteria to attract ambitious professionals.

3. Flexibility is an Expectation for Most, Not a Perk (14%)

While not the top factor, flexible work options garnered 14% of the vote. Hybrid and remote arrangements are almost standard in the sector, especially for roles that do not require a constant on-site presence. Firms that offer flexibility are more likely to appeal to candidates seeking a healthy work-life balance.

4. Company Reputation is Less Influential (5%)

Surprisingly, only 5% of respondents selected strong company reputation as their primary consideration. This suggests that while a strong brand can open doors, it is no longer sufficient on its own to secure the best talent. Candidates are prioritising tangible benefits and personal growth over prestige.

Practical Advice for Candidates

• Know your worth: Benchmark your salary expectations against the latest market data. This will ensure that your salary expectations are valid and in line with the industry norm. The best way to do this is by speaking with a reliable recruiter who will give you the truth.
• Prioritise growth: Seek employers who invest in your development and offer clear career trajectories.

Guidance for Employers

• Review your compensation packages: Ensure salaries and benefits are in line with market rates. The best way to do this is by speaking with a reliable recruiter who will give you the truth.
• Invest in talent development: Offer structured training, mentoring, and transparent career progression.
• Consider flexibility: Review whether hybrid working is possible in various roles.
• Communicate your value proposition: Go beyond brand reputation. Showcase what makes your workplace rewarding on a personal and professional level.

💼 For further job search advice and market insights, visit our blog https://www.darwinhawkins.com/blog/

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