What Sets Dynamic Accountants Apart in Public Practice?

Let’s be honest—public practice isn’t for the faint-hearted. The deadlines are tight, the expectations are high, and every client’s situation is just a little bit different. But that’s exactly why it’s such a great environment for accountants who want to grow fast and stand out.

So, what makes some accountants thrive while others just get by? It’s not just about being good with numbers. It’s about developing the skills that make you indispensable to your clients, your team, and your firm.

1. Communication: Speaking Their Language

Your technical knowledge might impress other accountants, but most clients don’t care about IFRS or Section 100A—they care about how it impacts their business or personal finances. Great accountants know how to translate technical jargon into meaningful advice that clients understand and trust.

Tip: Practice explaining complex concepts in plain English. Imagine you’re chatting with a friend over coffee. If they nod and say, “Ah, that makes sense,” you’re on the right track.

2. Problem-Solving: More Than Just a Numbers Game

Clients don’t come to you because they have simple problems—they come because they need creative solutions. Whether it’s helping a family business streamline their operations or structuring a tax strategy for a high-net-worth individual, the ability to think critically and offer practical solutions is invaluable.

Tip: Don’t be afraid to ask “why” and dig deeper. The real issue is often hiding behind the obvious one.

3. Adaptability: Rolling with the Punches

If there’s one thing public practice guarantees, it’s change. Tax laws shift, technology evolves, and client needs grow. The accountants who thrive are the ones who stay curious and flexible, ready to learn something new or try a different approach.

Tip: Make continuous learning a habit—whether it’s diving into AI tools for accounting or brushing up on industry trends.

4. Relationship Building: It’s a People Business

Accounting might seem like it’s all about spreadsheets and compliance, but at its heart, it’s a people business. Building trust with clients, collaborating with colleagues, and mentoring junior staff are what truly set you apart.

Tip: Be authentic. People appreciate accountants who genuinely care about their success and take the time to listen.

5. Emotional Intelligence: Staying Cool Under Pressure

The deadlines will get tight, and the stakes will get high—that’s just the reality of the job. How you handle those moments matters. Emotional intelligence helps you manage stress, support your team, and keep clients calm when things get tricky.

Tip: Take a moment to breathe before reacting. Sometimes, a level-headed response is the most valuable thing you can bring to the table.

It’s About Progress, Not Perfection

No one masters all these skills overnight. The key is to focus on progress—one conversation, one problem, one client at a time.

Public practice is where you’ll find plenty of opportunities to sharpen your skills and grow into the dynamic accountant you want to be. The only question is: which skill are you going to tackle next?

With the Christmas holidays around the corner, it’s easy to get a bit Grinchy about work—but it’s also the perfect time to reflect and think about how you can be better and do better in the new year. What skill will you focus on in 2025 to level up your career? Let’s start the conversation!