What should every Entrepreneur or Sales Manager know about potential customer? Explore why buyer personas are important for your business.
Cyber Tech - Armenia
Cyber Tech is a web development company, focused on developing results-focused and cool websites for businesses.
Buyer persona. Who is?
A #buyerpersona is profile made by data research that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face and the most important how they make decisions.
Buyer persona can be called as a customer persona, audience persona, or marketing persona. Every buyer persona should include a name, a job title, a gender, an age, a salary, a description of their interests, a summary of challenges, and a list of key motivators. So we can resume that customer persona represents a group of similar people in a desirable audience.
Depending on your business, you could have as few as one or two personas or more. If needed you can enlarge the list every moment.
How to create a buyer persona?
When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. It would be better to give more detailed description.
You must think on creating ideal customers, think on what their days are like, what are their professional skills, the challenges they face and how they make decisions.
If you own a business, you certainly want to obtain more leads and increase your revenue, right? To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers. It works like a conversation, allowing you and your audience to build a relationship.
Once you are done with the research process, you'll have a lot of information and allow raw data about your potential and current customers. The next step will be defining what to do with all this data you gained.
After the process of research, next step is to use your data to identify patterns and commonalities from the answers to your interview questions, develop at least one primary persona, and share that persona with other members of the company.
Recognizing the importance of buyer persona
Personas are a particularly useful tool for marketers because they help us to create more relevant and making the content more personalized. This leads to better relationships with existing customers and attracts leads that are more likely to convert in customers. The strongest buyer persona is based on insights that you have got from the actual customer base and the research.
A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.
Depending on your business, you could have as few as one or two personas, or as many as 10 or 20. But if you’re new to personas, start small — you can always develop more personas later if needed.
How buyer persona will help developing the business?
Buyer personas help you understand your customers (and prospective customers) better. This makes it easier for you to tailor your content, messaging, product development, and services to meet the specific needs, behaviors, and concerns of the members of your target audience.
Instead of sending the same lead emails to everyone in your database, you can segment by buyer persona and tailor your messaging to what you know about those different personas.
Determine pain points and give solutions
First, show your potential customers that you get them by addressing their pain or need and then they will they be open to exploring what you have to offer.
All marketers and business owners are aimed to understand customer’s #painpoints and therefore respond to their unique wants and needs.
When you understand your target buyers' most pressing pain points, you can clearly market how your service solves their relevant problems. One example can be from a small business: "We are a fast growing company, and actual company culture doesn’t align with what we declared". Another fictional company "EA promotional Agency" promote on Social Media a campaign with following message: "Let us develop your business idea and make your name a brand".
Follow these steps to determine the buyer persona for your company
1. Ask your sales team. They get to know your customers on a personal level, so they can tell you all about their backgrounds, motivations and problems
2. Fill in your persona's basic demographic information.
3. Share what you've learned about your persona's motivations.
4. Now all you need to do is getter your customer research into a ‘bio’ format. This will be your final persona. Most importantly, tie that all together by telling people how your company can help.