What the World Needs Now

We’re all stepping a little tentatively as the upheaval of the past 18 months begins to right itself. It’s unsettling to book that first flight or sign a health waiver to return to the office. We put our trust in the system but remain a bit uneasy. What we crave more than anything right now is predictability.

Stability

The upheavals we’ve experienced have changed us. In some cases, drawn us closer. That universal struggle to hang in there until the world feels normal again, and trepidation and hesitation subsides. We look for stability. In our personal lives, and in business. 

Canadians are eager to get back to living, and Canadian businesses, eager to do the same, seek reliable solutions to help them both recover from recent setbacks and take profitable paths forward. They ask: What are the new rules of engagement? What do customers expect from us now in an online, on-demand world? How do we marshal and protect our employees in a hybrid work environment? How can we respond quickly to changing health policies?

Organizations are ready to embrace operational changes but only if they bring stability and consistency – for internal users and external customers-facing functions. Transactions that deliver predictable, easy-to-use experiences go a long way to (re)building brand trust. 

Reliability 

We hear a lot about getting back to normal. But there’s a movement afoot that aims to improve on where we were before, not settle for pre-pandemic status quo. We’ve been handed a unique moment in time to take stock of how we operate – review processes that, with the benefit of smart updates, can tee up a business to be more competitive and go the distance.

It’s an approach we see a lot of in Canada. We are taking “back to work” seriously here, not just flinging doors open and hoping to make up for lost time. Canadian businesses are looking for trusted advisors to get them back to better sooner. Organizations emerging from their economic shells, considering investments in technology and professional services, want predictable ROI. They’re prepared to spend money but want to minimize risk. 

After surviving the last year and a half, a safe return on investment is more important than ever. Reliable solutions that speed up deal time and help organizations recognize revenue faster are top of the list. And platforms that deliver better customer experiences are also crucial. 

Consistency

It isn’t just a post-traumatic world that seeks reassurance. Successful businesses have understood all along that consistently positive outcomes play a vital role in keeping existing customers loyal and attracting new ones. Predictable results make it easier to build brands. 

Think about opening a bottle of Heinz ketchup. The experience is always the same. The cap pops when you open it. It’ll invariably require a few thumps to the bottle to get it moving. And that smell…makes you salivate thinking about how it will taste over fries. 

That’s how DocuSign recently achieved the significant milestone of one million customers globally. By being consistent. That predictable experience of signing an agreement with an electronic signature anywhere you are on virtually any device – over and over until one billion signers used our familiar, reassuring, trusted solution. And that is how the economy will continue to grow, in Canada, and around the world.