Why Every Coach Needs a Business Strategist Who Specializes in Offers
Lori Young
Part Offer Magician. Part Growth Strategist | I help soulful coaches and thought leaders build offer ecosystems that scale, with ease and alignment. | Certified Holistic Business Coach and Master Marketer.
A few weeks ago, Nicole Leon—brilliant business mentor, speaker, and creative mind behind @thenicoleleon—booked an Offer Power Hour with me. She had all the external signs of success: a personal brand that looked polished, services that were still selling, and a strong sense of what she used to offer.
But as she talked through her business, something became clear: her brand had evolved—but her offers hadn’t caught up.
She’d outgrown the old container.
What she really wanted was to serve at a deeper level, to bring forward her next-level voice, and to create a business that reflected where she was going—not where she’d been.
Here’s the part I want you to hear: Nicole wasn’t doing anything “wrong.” She’d tried to piece together strategies from courses, workshops, and my free IG carousels. But DIYing can only take you so far.
One hour together, and we mapped out an entirely new offer ecosystem. One that honored what was still working, made space for what was next, and gave her the confidence to move forward with clarity.
Her words?
✨ “It was everything I didn’t know I needed.”
✨ “Still unpacking the insights.”
✨ “I’m so hooked I’m signing up for her DIY accelerator next.”
The shift didn’t come from more content. It came from real offer strategy—held in a container that saw her evolution.
This week’s blog and podcast dive into why that shift happens—and why having a business strategist who actually specializes in offers can be the thing that finally gets your business to click.
Hope you enjoy it!
Lori 💜
WEEKLY SPOTLIGHT
Why Every Coach Needs a Business Strategist Who Specializes in Offers
If your offers feel close but still aren’t converting—and you’re tired of second-guessing every move—this one’s for you.
OFFER TIP OF THE WEEK 💡
The offers aren’t the problem. It’s the strategy holding them.
That’s where most coaches get stuck. Having a business strategist who actually specializes in offers can be the key to finally creating messaging that resonates—and converts.
HOT SOCIAL DROP 🔥
Catch the Re-Intro
I’m not just a strategist—I’m a Tiësto-and-Sexy-Red-blasting, purple-nail-wearing, ClickUp-loving paradox who builds soulful, scalable offers with precision and heart. This week’s post is a peek behind the brand—and a reminder that your brilliance gets to be both/and.
WHAT I'M LOVING 💜
I saw the F1 movie and immediately downloaded the soundtrack—now I’m blasting it on repeat. There’s something about fast cars, loud engines, and backfiring exhausts that lights me up. Strategy might be my lane, but I’ll always have a soft spot for speed….and high energy music.
Meet Your AI-Powered Offer Dream Team
If you’ve ever wished you had a strategist in your pocket, the OfferMojo™ Squad is for you.
Each assistant is trained in my proven offer frameworks—ready to help you clarify, structure, and sell your offers with more ease (and less second-guessing).
Special perks and first dibs when you…