Why Every Sales Team Should Use ChatGPT Projects
Scott MacFarland
AI and BRAND GROWTH LEADER: Generative AI trained, Commercial Skills Certified. Wharton Strategy Certified, Wharton Viral Marketing Certified, HubSpot Sales Enablement, Frictionless Sales Certified.
This is one of my favorite features within the ChatGPT interface. After reading this blog article, you’ll see how it just might be yours as well. So… If you’re in sales or managing a team or even supporting a team, you’ve probably wished for an extra set of hands, more time, or even an extra brain more times than you can count. What if I told you that technology has brought us something pretty close? It’s called ChatGPT Projects, and it’s changing the way sales teams access information quickly, and handle customer questions, and objections more efficiently.
Let’s dive into what ChatGPT Projects actually are, how they work, and why they’re a must-have tool for your sales team.
What Are ChatGPT Projects?
ChatGPT Projects provide a dedicated workspace where users can store critical information, upload documents, and interact with AI in a structured, ongoing way. Unlike a typical chat session, where information is lost once the conversation ends, Projects retain uploaded files and context, allowing you to return to them at any time.
For sales teams, this means having instant access to pricing sheets, product FAQs, training materials, and competitive insights—all in one place. Whether you're in the office or on the go, your Project acts as an AI-powered assistant, ready to deliver the exact information you need without having to dig through emails or shared drives.
Are you ready to dive in? Let’s go!
How Do ChatGPT Projects Work?
Setting up a ChatGPT Project is simple. You start by creating a new project within the ChatGPT interface, then upload files such as PDFs, Excel spreadsheets, PowerPoint presentations, and Word documents. Once those files are in place, you provide instructions that tell the AI how to respond, what data to prioritize, and what kind of tone or approach it should take.
Because the AI retains knowledge from these files, sales reps can ask real-time questions about their products, pricing, or competitive positioning and receive immediate, AI-generated responses based on the uploaded data.
This feature alone eliminates the need to shuffle through product documents, technical memos, shared files, website landing pages, manuals, Terms and Conditions, or wait for a manager to provide answers.
If strategies shift or new information becomes available, updating a Project is seamless—just upload new files, adjust the instructions, and the AI will align with the latest messaging.
How Are ChatGPT Projects Different from Custom GPTs?
Many people confuse ChatGPT Projects with Custom GPTs, but they serve entirely different purposes.
Projects: are designed for internal use, allowing users to upload and store files for AI reference, making them an ideal tool for sales enablement, knowledge management, and research. However, they cannot be shared externally or integrated with external APIs.
Custom GPTs: on the other hand, are fully customizable AI models that allow for deeper personalization, API integrations, and external sharing. If you create a Custom GPT, you can share it via a public link, enabling others to interact with it. Custom GPTs also store uploaded files for chats.
While both tools have valuable applications, ChatGPT Projects are a game-changer for sales teams looking for an AI-powered knowledge base that retains critical business insights over time.
Why Sales Teams Should Be Using ChatGPT Projects
The impact of ChatGPT Projects on sales teams is significant, making everyday workflows faster, more efficient, and more strategic.
Imagine a sales rep walking into a client meeting and getting hit with a complex technical question about a product. Instead of fumbling through a brochure or calling their manager for help, they can quickly pull up their ChatGPT Project and retrieve an accurate, AI-generated response based on the latest training materials. This kind of instant knowledge access keeps the conversation flowing and builds customer confidence.
For new sales hires, Projects act as a 24/7 training tool, eliminating the need for lengthy onboarding processes. Rather than waiting for formal training sessions, new reps can simply ask ChatGPT questions and receive immediate answers based on company materials.
Beyond just product knowledge, ChatGPT Projects help ensure consistent messaging across the sales team. Since all information is drawn from uploaded materials, everyone stays aligned with the latest company-approved positioning and competitive analysis. There’s no risk of misinformation or outdated talking points.
TIP: Even though Projects are not shareable—make sure you keep a list of the files you are integrating into your project with and the instructions – then share those with your team so they have all the same information.
Integrating Google Drive with ChatGPT Projects
This is a game changer for workflow efficiency. If you're using ChatGPT Projects to manage and analyze your documents, this powerful feature gives you the ability to import files directly from Google Drive. By clicking the plus icon within your ChatGPT Project, you can seamlessly integrate Word documents, PDFs, and presentations without the hassle of manual downloads and reuploads. This feature is a significant time-saver for anyone managing large volumes of information, or if you just want a simpler way to consolidate and pull information into your Project. – very cool!
The Future of AI-Powered Sales Enablement
As AI continues to reshape the sales industry, tools like ChatGPT Projects will become essential for teams looking to stay competitive, reduce inefficiencies, and ideally help them increase sales volume.
By providing a centralized, AI-driven knowledge hub, Projects eliminate guesswork, improve training, and empower sales teams (individually) with the confidence to tackle even the toughest customer objections.
If your team isn’t leveraging ChatGPT Projects yet, now is the time to explore how this powerful tool can enhance your sales strategy. With the ability to store key documents, deliver real-time insights, and adapt to changing business needs, ChatGPT Projects could be the competitive advantage your team needs to excel.
I have personally experienced how ChatGPT Projects can help with quick knowledge access when I need it most.
Join me for more articles on how AI, specifically ChatGPT can accelerate your sales game!
Scott MacFarland -- YourBrandExposed
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SOURCES:
Here are some reputable sources that discuss the features and differences between ChatGPT Projects and Custom GPTs: