Why RCS Belongs in the Modern Marketing Funnel
What if your funnel delivered more for less?
With rising costs and shrinking attention spans, efficiency isn’t optional—it’s survival. Let’s see how RCS transforms every touchpoint from reach to ROI and how cloud telephony makes it deployable at scale.
The global RCS market was valued at USD 8.37 billion in 2023 and is projected to nearly double to USD 19.48 billion by 2028. This isn’t a passing trend; it’s a strategic recalibration of how brands approach mobile engagement in a fragmented and cost-intensive landscape.
For sales and marketing leaders, this shift couldn’t be more timely.
The modern funnel, from discovery to conversion to retention, has become disproportionately expensive. Channels once seen as affordable and direct, such as SMS and email, have drawbacks, including declining engagement, low personalization, and increasing compliance costs. While platforms like WhatsApp Business have enabled richer customer interactions, they often come with structured pricing models, template formats, and external approval cycles that may not suit every campaign’s pace or budget.
RCS rewires that flow. If your business is looking to reach more customers more frequently and at a lower operational cost, RCS offers a decisive advantage. As a protocol backed by mobile carriers and embedded in native messaging apps, RCS gives brands more than reach. It provides control, immediacy, and continuity. It enables marketers to create messaging journeys that are responsive to intent, personalized by design, and cost-efficient at scale without relying on third-party gatekeeping.
When you reframe messaging as a revenue channel, the math becomes simple: RCS reduces delivery costs, improves visibility, and increases actionability, resulting in better ROI across every stage of the funnel.
The Global Expansion of RCS Messaging
Once a quiet telecom upgrade, RCS Business Messaging has evolved into a full-scale communication revolution. By 2024, it reached 2.5 billion monthly active users, supported by more than 90 mobile operators across 60+ countries, firmly establishing itself as a global standard in enterprise messaging.
Its adoption is accelerating across industries. Retail and e-commerce brands use RCS Business Messaging to recover abandoned carts, showcase products through carousels, and offer real-time assistance. Travel and hospitality companies streamline check-ins, notify itinerary changes, and build loyalty with proactive updates. Banks and insurers leverage it for secure transactions, digital onboarding, and fraud alerts. Healthcare providers rely on it for appointment reminders and structured patient communication. Even sectors like education, automotive, logistics, government services, and fintech are adopting RCS Business Messaging for lead nurturing, real-time updates, customer service, and compliance-ready engagement.
Whether your business is focused on marketing, sales, support, or service delivery, RCS Business Messaging offers a powerful and native way to connect, engage, and convert. Ranging from established institutions to next-gen digital innovators, any organization that communicates can now do it faster, smarter, and more effectively with RCS.
The Cloud Telephony Advantage in RCS
Despite its immense potential, RCS is not plug-and-play. The protocol’s integration involves navigating technical configurations, carrier alignment, brand verification, and ongoing compliance, areas that many businesses simply aren’t equipped to manage in-house.
That’s where cloud telephony platforms step in as critical enablers. Acting as the bridge between enterprises and mobile network operators, cloud telephony providers simplify RCS adoption by managing the infrastructure, integration, and delivery behind the scenes. They eliminate the need for brands to work directly with telecom carriers, abstract away complexity, and offer accessible tools for building, deploying, and scaling RCS campaigns.
In essence, cloud telephony makes the promise of RCS not just viable but operational at speed and at scale.
Among India’s cloud telephony providers, MCUBE stands out as a complete RCS Business Messaging partner. MCUBE offers a full-stack RCS Business Messaging suite that enables:
RCS redefines the bandwidth of business communication, merging precision, interactivity, and immediacy within a native mobile experience. With MCUBE orchestrating every layer, from infrastructure to execution, brands can architect intelligent, carrier-grade messaging ecosystems that not only reach but also resonate, respond, and drive measurable momentum.
Build your RCS strategy with MCUBE.