Why Rethink Your Partner Ecosystem Strategy?

An Iconic Ecosystem Leader Joins Ultimate Guide to Partnering

I’m joined by an iconic leader steeped in the art and science of successful partnerships. Jenni Flinders shares how she’s pivoting an already successful partner program to ignite partner-led growth and why you may want to rethink your partner ecosystem strategy. As the worldwide partner leader at NetApp, Jenni Flinders discusses the driving factors leading to the transformation of her program, why she is the only ISV to develop strategic offerings with all three hyperscalers, BIG announcements this week at INSIGHT, and her career journey to channel chief at three leading technology organizations.

I hope you enjoy this discussion as much as I enjoyed welcoming Jenny Flinders.

In Jenni’s words

Jenni Flinders is the SVP for NetApps Worldwide Partner Group, responsible for developing and executing NetApp’s overall partner strategy and programs for its global ecosystem of partners and ensuring NetApp’s customers reap the benefits of cloud and emerging technologies.

Jenni has astutely developed comprehensive partner organizations that bring together the power of marketing, sales, and partner development to rapidly achieve “selling at scale,” emphasizing cloud and hybrid-cloud markets. Jenni brings a wealth of industry expertise to partner ecosystems as a route-to-market as VP of Global Partners at VMware and as Vice President U.S. Partner Group at Microsoft.

What You’ll Learn in this Episode

• Introducing Jenni Flinders (1:51)
• Jenni’s Role & Mission at NetApp (3:23)
• Why NetApp is in a unique position (5:43)
• Value of the relationship with partners in building out the program (10:35)
• Her career journey from South Africa (15:07)
• Obstacles she faced as a woman leader (18:55)
• Announcement of the new program (20:39)
• Link to NetApp’s Big Insight Event

Creating Ultimate Partnerships

Let’s face it, we all have seen partnerships that look good on paper but never live up to their expected results. There are many reasons why partnerships fail, and at Ultimate Partnerships, we help you get it right by applying a proven set of best practices and frameworks. If you want to learn more, follow the link in the show notes, or visit our website.

Partner Ecosystem Leader Episodes

163 – A Partnership Leader Uniquely Growing Hubspot’s Ecosystem Community

162 – How You Can Unleash the Power of Data to 10X Your Partner Growth!

153 – Janet Schijins – Ecosystems & Megacosm

150- Celebrating 150 Amazing Episodes with a Five-Timer Guest, Jay McBain

149 – WTF is an Ecosystem? And How Partner Hacker helps tech companies PartnerUp with Jared Fuller

Other Links from this Episode

• https://podfollow.com/ultimate-guide-to-partnering
• FREE OFFER from PartnerTap