Why Serbia your next destination is...

A Gateway to International Business Expansion Today and Tomorrow

In an ever-evolving global business landscape, European entrepreneurs and corporations find themselves confronted with escalating challenges that imperil their competitive edge. As energy costs soar, regulations grow increasingly intricate, and market conditions become more volatile, the imperative for innovative solutions and decisive actions through novel partnerships becomes undeniable. In the wake of the disruptions wrought by the COVID-19 pandemic and conflicts in Ukraine and the Middle East, Serbia, situated strategically in South East Europe, emerges as a pivotal destination offering a comprehensive package for companies in pursuit of stability and growth.

A Hub of Innovation and Talent Magnetism

Serbia, an official candidate for EU membership, distinguishes itself as a region experiencing "brain gain" rather than "brain drain," rendering it an alluring prospect for businesses. Notably, the IT sector has witnessed a surge in activity, with companies relocating and contributing to a net export value of 2.5 billion euros. Nestled on the Silk Route and fortified by free trade agreements with the EU, CEFTA, EFTA, Euro-Asian Economic Union, China, and Turkey, Serbia presents a unique array of markets for exports. Furthermore, its status as a co-founder of the Non-Aligned Movement fortifies its appeal, fostering robust bilateral relations with emerging global economic partners such as India and Egypt.

Strategic Collaborations

Serbia has strategically forged partnerships with France, Italy, Greece, Hungary, as well as Russia, China, Azerbaijan, Egypt, and the UAE. This proactive stance is evident in its strategic partnership with the UAE, exemplified by the transformative Belgrade Waterfront project. Notably, German, Austrian, and Italian conglomerates, including industry giants such as Bosch, Siemens, ZF FRIEDRICHSHAFEN, Continental, Schneider Electric, Hemofarm, Microsoft, Eaton, Nestle, PEPSICO, Barry Callebaut, among others, have already seized opportunities in Serbia. Asian companies are also capitalizing on the strategic advantage of proximity to the EU. This unique synergy, merely a two-hour flight away from Brussels, the capital of the European Union, offers a compelling advantage.

Business-Friendly Environment and Fiscal Incentives

Serbia's renowned hospitality, coupled with its proactive engagement with emerging markets and an extensive network of connections via Air Serbia from Belgrade, positions it as an exceptionally conducive destination for business meetings and financial expansion. In 2023, the country secured over 4.4 billion euros in Foreign Direct Investment (FDI), with expectations of further increases in 2024, underscoring its appeal to international investors.

European Corridors

Serbia's strategic location at the crossroads of Eastern and Western Europe plays a pivotal role in facilitating key European transportation corridors, including the Danube Waterway and rail-road corridor X. This positioning elevates Serbia to a vital role in European connectivity. The forthcoming development of inland waterway transport, particularly the Danube, and Belgrade's Nikola Tesla Airport, managed by Vinci from France, has experienced remarkable growth in seat capacity this quarter, surpassing pre-pandemic 2019 levels and emerging as one of Europe's fastest-growing airports.

Center for Scientific Research and Innovation

As the epicenter of scientific research in the Western Balkans, Serbia actively incentivizes Research and Development (R&D), already ranking among the highest in Europe. This commitment enables Western European companies to seamlessly engage with potential partners in Belgrade, effectively navigating both Eastern and Western markets.

Cultural and Sporting Resilience

Serbia's dedication to fostering international business is complemented by robust financial support, captivating natural landscapes, and a vibrant social scene. With a legacy of English-speaking proficiency and a thriving sporting culture, epitomized by athletes like 24 Grand Slam Tennis Champion Novak Djokovic and NBA Champion Nikola Jokic, Serbia stands out as a resilient and innovative destination for business and team-building initiatives.

Tailor-Made Solutions and Nearshoring Excellence

The panoramic view from Belgrade provides the best vantage point for those seeking to broaden their horizons, whether to the east or west. Serbia's unique advantages have positioned it as an ideal destination for nearshoring. The Serbian Chamber of Commerce and Industry, in collaboration with the Serbian Development Agency, remains flexible and continuously collaborates with investors to provide tailor-made solutions. An exemplary illustration is the East West Valley boutique nearshoring concept for SMEs, created by Belgian entrepreneurs for entrepreneurs, further enhancing Serbia's appeal as a strategic nexus for global business expansion.