Why Video is Failing You in Business

Marketers, EdTech, and eLearner Creatives - this is for you.

Hey there.

If you’re reading this, chances are you’re staring down a pile of video projects that should’ve been game-changers but instead turned into major pains in the neck. Maybe you’ve got a marketing VP melting down because the latest $50,000 agency job looks like it was shot on a flip phone.

You might be a founder scrambling to pitch VCs with a demo that doesn’t scream “million-dollar idea.” Or it could be that you know you need strong videos, but your boss’s nephew isn’t quite pulling them off to your satisfaction.

I’ve been in those trenches. I get it. I’ve seen all sorts of video production and attempts at effective branding. I’ve even seen the boss’s nephew pull off some amazing stuff – but not have the experience or wherewithal to handle more than one project per quarter. You need to be set to scale to one project per month, per week, and even per day.

You’re not here for theories or empty promises. You’re here because your videos - your brand’s voices on screen - aren’t cutting it, and the clock’s ticking.

I’m Stuart Heimdal, the guy behind Heimdal MediaWorks. I’ve spent decades forging stories that stick, from Hollywood producers critiquing my loglines and optioning my screenplays, to scaling a scrappy three-person crew at Western Governors University into a 15-plus powerhouse that churned out 50 videos a month. (We saved over a million bucks doing it, hit 500,000 livestream views with “Cybersecurity Series,” and snagged MUSE, Davey, and Centauri awards along the way).

I’ve experienced the chaos you’re wrestling with - vendor delays, budgets that vanish into thin air, results that don’t match the hype, etc. And I’ve discovered the way out.

This isn’t about luck. It’s about a process I’ve honed, innovative workflows I’ve implemented, and a way to deliver agency-grade quality without the agency price tag or the nightmares.

You’re running a mid-sized outfit, pulling in $1 million to $50 million a year. That means you’ve got real stakes - expansion plans, sales targets, a board expecting ROI - and a video budget that’s probably $20,000 to $200,000 stretched across the year.

Agencies know this and therefore quote you $100,000 for a campaign that’s late and half-baked and almost always shot in LA (but at least it’s pretty and in 8k!).

Then there’s the in-house attempts, but the quality isn’t there – not to mention the lack of storytelling ability. You’re left with a mess: inconsistent quality, timelines that slip, and money down the drain.

I’ve seen it. I’ve lived it. When I was hired at WGU, demand for in-house video production was high, but three people couldn’t keep up. So, I built a system, grew the team, and turned potential chaos into award-winning video production wins.

That’s what I’m handing you here. This book isn’t a bloated textbook. It’s five steps – of practical, proven steps - to get you agency-quality videos on your budget.

We’re talking $5,000 to $10,000 starter projects that rival $50,000 agency productions. Or $20,000 - $50,000 retainers that scale your brand without breaking you. I saved WGU over $200k on one project alone!

I’ll walk you through setting goals that matter, like 200,000 views or a $5 million sales lift. I’ll show you how to gear up smart and build a crew that delivers.

You’ll master a process that cuts the headache and locks in ROI (think $15,000 spent, $45,000 back).

This is how I took WGU from outsourcing to ad agencies - and spending over $2M each year - to over a million saved each year by letting me implement some professional frameworks and creative production workflows.

And it’s how I’ll help you forge your company brand and shape your story.

You’re not just getting tips. You’re getting my playbook - the one that turned “Daniel’s Story” into a Silver Davey winner and doubled donations for a nonprofit on zero budget. The one that’s earned me nods from Screencraft judges, and peers calling me a “production wizard.”

By the end, you’ll see why mid-sized players like your company don’t need to gamble on big-named agencies anymore.

You need a partner who’s been there, done it, and can do it for you. Ready to turn your video dilemmas into something you’re proud of? Let’s roll.

STICK WITH ME, I’LL SHOW YOU HOW!

Part 2 coming soon.

If you’d like to skip ahead, click HERE and get the FREE eBook, “5 Steps to Agency-Quality Video Success - on YOUR Budget”