Why you should consider a partner marketing career with Equinix

In an earlier LinkedIn post, I wrote about career planning - why it's important for one to take time to map out their own 5-year career plan and how at Equinix, we help employees to pursue their career aspirations.

In this post, I will share why partner marketing roles are important at Equinix and you should consider a career with us if this is what you aspire to do.

Who is Equinix?   

Equinix is the world’s digital infrastructure company. We interconnect 10,000+ customers from industry-leading organisations in finance, manufacturing, mobility, transportation, government, healthcare and education across a cloud-first world with 2,000+ networks and approximately 3,000 cloud and IT companies.

Thousands of leading enterprises have a presence in our global data centers, putting new opportunities with service providers, partners and customers within easy reach. As organizations put together their digital transformation project with speed and efficiency, the clearest path to success for them is an ecosystem of partners which they can access via Equinix.

In 2021, we celebrated our 76th consecutive quarter of growth as our continued momentum helped to propel Equinix into the Fortune 500 list and we declared our commitment to 100% renewable energy by 2030 aligned with the Paris Climate Agreement

Read more about us here.

What is interconnection?

Interconnection is private data exchange between businesses. A more detailed definition of Interconnection is the deployment of IT traffic exchange points that integrate direct, private connections between counter-parties. Interconnection is best achieved hosted in carrier-neutral data center campuses, where distributed IT components are colocated. In an age when reams of information race around the world with the click of a finger and massive transactions routinely occur several times faster than the blink of an eye, interconnection powers digital business. You can read more about this topic here.

How does a company like us grow our revenue 76 quarters in a row?

We believe that partners are at the center of this winning streak. Our CEO mentioned that “we have line of sight for channels to grow to 50% of our bookings in the coming years as we enhance our systems and processes, and leverage our diverse set of partners to scale our reach” in our Q4 2021 earnings.

At Equinix, an internal cliché that is common amongst the sales team but also known throughout the organisation, is that “Equinix plus two partners equals a deal.” It is what we call the “Power of Three”. 

You see, Equinix is never the whole solution. We are only part of the equation and our partners have always been and remain a huge part of making digital advantage possible for our customers. Hence, it is essential that we team up with partners who can bring their own services and competencies into a solution for customers.

One will come to realisation that Equinix is an ecosystem company, through and through. 

We have spent 20 years building up connections (physical, virtual, and otherwise) with the thousands of networks that make our digital world flow, from clouds, enterprises, wireless and wireline carriers.

In addition, we are fortunate to be a trusted provider for nearly ten thousand customers who put digital at the center of their own businesses. This is all within our mission of helping digital leaders interconnect to the people, places, and possibilities they need to succeed.  

We will continue to build upon our history with ecosystems of networks and of customers to more directly nurture our relationships with two more ecosystems: specialised hardware and the wild world of software.

The power of partner marketing at Equinix

Thus, this is why partner marketing roles are important in our organisation. As we look for new ways to market our offerings to our target audience of ideal customers, we need experienced and passionate partner marketing talents to create marketing campaigns to promote these Power of Three joint solutions on specific promotional channels.

If you enjoy applying the latest digital trends, analysing data and finding creative ways to help our partners market Equinix and their joint solutions, then you must consider pursuing a partner marketing career with us.

You will get to work with ecosystem partners like Network Service Providers, System Integrators and Managed Services Providers to plan, manage and execute these Power of Three joint solutions with them for our technology alliance partners with likes of Cisco and Dell as well as strategic alliance partners like AWS, Microsoft Azure and Oracle to name a few.

Visit our career site today to explore and also check out the Magic of Equinix.