Why Your Emails Aren’t Getting Through (And What to Do About It)
Cyber Protection Consulting Services Inc.
Powering business one device at a time.
You’ve done the hard part.
✅ A sleek new landing page.
✅ Engaging copy.
✅ A nurture sequence you’re actually proud of.
But then the reports come in… and your open rates are stuck in the single digits.
No, it’s not just “low engagement.” It’s not your subject line. And it’s not Mercury in retrograde.
Your emails aren’t getting through.
The Deliverability Problem Most Agencies Miss
As a marketing agency, you know the importance of a killer subject line and compelling CTA. But what if your client’s emails aren’t even making it to the inbox?
You might be:
Showing “delivered” in your ESP,
But actually hitting the spam folder (especially Gmail and Yahoo), or worse,
Getting silently blocked due to missing authentication settings.
Here’s the uncomfortable truth:
You can have perfect messaging… and still lose revenue if your tech setup is off.
What’s Causing It?
Missing or misconfigured DNS settings
Too many images and links in your welcome emails
No opt-in confirmation (or bad cold outreach practices)
Poor sender reputation
Real-World Fix: Un-disclosed Marketing Agency
A creative agency I support had this exact issue. They were pushing a client campaign that looked amazing—but their Gmail delivery rate was dismal.
What we found:
No DKIM record in their DNS.
First-touch email loaded with graphics and links.
No authentication = Gmail rejection.
What we did:
Added SPF, DKIM + DMARC with simplified DNS settings.
Rewrote their first message for plain-text opt-in confirmation.
Implemented domain monitoring tools.
Result?
Inbox placement up 40%.
Email open rates increased by 25%.
They recovered lost revenue by simply being seen.
What You Can Do Now
Whether you’re running cold outreach, launching client funnels, or sending high-volume newsletters, here’s your checklist:
✅ Run a DMARC scanner on your domain
✅ Review your SPF, DKIM, and PTR settings
✅ Test your emails before launching, using tools like MailTester or GlockApps
✅ Send opt-in confirmation emails to warm the connection
✅ Schedule a Deliverability Audit if you’re unsure
🛠️ Tools You Can Use (Free or Low-Cost)
Sign up for our free Dark-Web Audit & Domain Scan
MxToolbox for DNS record checks
Mail-Tester for email spam score
DMARCian for DMARC record creation
Don’t Let Spam Filters Kill Your Best Work
You’re doing powerful creative work for your clients. Don’t let technical gaps undo it.
If you want to protect your reputation, improve ROI, and finally get those beautifully crafted emails seen—let’s talk.
Sign-up for a free domain scan or book a discovery call to discuss your deliverability goals.
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