You Always Have Content — Here's the Proof

Ever feel like you’ve got nothing to post?

No new content. No updates. No flashy wins. Just… life.

Here’s the truth: you always have content. You just might be looking in the wrong places.

I want to let you in on one of the best-kept secrets in personal branding — and it starts with that dusty box of old photos in your basement. 📦

Why Old Photos = Branding Gold

I recently came across a couple of photos from my high school days. Candid. Raw. A little awkward. (A lot awkward.) But man… they hit.

Because they’re real.

As entrepreneurs, executives, or creators, we tend to think we need to show up polished and professional all the time. But that’s not what builds connection. People connect to your story, not just your skills.

Old photos remind your audience:

• Where you came from

• What you’ve been through

• What shaped your mindset

They aren’t just nostalgia — they’re narrative gold. And when you start to share those stories, you do something magical: you build trust through authenticity.

Two Great Examples: Hormozi & Sanchez

Let’s talk about Alex Hormozi and Codie Sanchez — two people absolutely crushing it in the content game right now, and they’re doing it with zero fluff and all truth.

💪 Alex Hormozi: Failure, Grit, and the Journey

Alex doesn’t just share wins — he shares wounds. He regularly posts photos of himself before the beard, before the millions, before the jacked physique. Back when he was sleeping on gym floors, pitching clients who never showed up, and wondering if he was cut out for entrepreneurship.

He talks about deals that flopped. Businesses that failed. Rejection after rejection.

But here’s why it works: He doesn’t hide the pain. He uses it to teach.

Those early photos are paired with hard-won lessons. Things like:

• Why showing up consistently when no one’s watching is the real differentiator

• How humility and discipline beat talent every time

• What it means to play the long game with no applause

Hormozi makes failure feel like a badge of honor — not something to be ashamed of. And because of that, his audience trusts him. They relate to him. They learn from him.

He’s not trying to impress you — he’s trying to equip you.

❤️ Codie Sanchez: Love, Evolution, and Real-Life Context

Then there’s Codie. A totally different tone, equally powerful.

She’ll post a photo from the early years (after her first divorce) of her and her husband — at a time when they were building their relationship and their businesses. She shares stories of how he supported her when she wasn’t confident, how they challenged each other, and how their personal connection helped her grow professionally.

That’s the kind of story you don’t often see in business content. But Codie knows what she’s doing.

By inviting people into her real life — the vulnerable, intimate parts — she makes her wins feel accessible. She shows that success doesn’t happen in a vacuum. It’s often built with love, with partnership, with late nights and deep conversations and shared purpose.

People aren’t just following Codie for financial insights. They’re following her because she’s living proof that you can grow your net worth and your relationships at the same time. She makes business feel human.

So What Can You Do?

Here’s a quick thought exercise for your next content idea:

🖼 Grab an old photo. 🧠 Write a quick story about what you were going through. 💡 Tie it to a lesson you’ve learned (or are still learning). 📲 Hit publish.

That’s it. That’s content. That’s value. That’s your personal brand being built in real time.

The next time you think, "I have nothing to post," remember: You have decades of stories. You have mountains of lessons. You have more content than you think.

Start there.