Are YOU maximising your Social Influence? An experiment with Neal Schaffer

I did an experiment a few weeks ago. Whilst I was listening to the fabulous Neal 🎙 Schaffer on his weekly Clubhouse, I live tweeted.

Neal is a chap I have admired for many years in the social media space and I knew that I would learn a great deal from him, so I decided live tweet whilst I was learning so that I could share his great knowledge beyond the virtual walls of Clubhouse.

Me with the fabulous Neal Schaffer after his talk about The Age of Influence - at Social Media Marketing World, San Diego, February 2020

With the wonderful Tweet Binder by my side, I put together a report, following my live tweeting and this is what we found:

Before I go into the statistics, reach and impact generated my hour of live tweeting, I thought I'd explain why I do this:

Brand - EVERYTHING and I mean EVERYTHING starts with your brand. Everything you write, say, appear online and in person, represents your brand and for people who don't know who I am (yet 😊), I want to make a good impression! From the days that I delivered training and mentoring on behalf of Google's Digital Garage project, we learned that we haev 7 seconds to impress our lurkers from their computers and 4 seconds on their smartphone. Let's #createcontentforthelurkers and make a great first impression!

Relationship Building - how can we start to build relationships with the lurkers on our content?

• Share great information
• Start a conversation with people who have engaged with our content
• Appreciate those that have followed us and lurk on their profiles. See if they are people you can start a relationship with.

Authority - you are a leader in your field but it's not enough to dangle your business card virtually or in person and tell people you're amazing. You have to prove it. That's what I had to do when I started my business. I share my knowledge on slideshare, deliver and publish my presentations on YouTube. I've been a guest on various podcasts which I share on Pinterest.

Notoriety - to demonstate the impact we can make on future clients we can use incorporate #FOMOMarketing on top of our socila media marketing. Bridging the gap between social media and PR is what notoriety is all about so showcase your testimonials; shine the spotlight on your clients; tell the world how you have made an impact on others. Like the amazing Muhammad Ali once said:

It's isn't bragging if you can back it up -

Muhammad Ali

so get famous: be your own PR agency and tell the world how amazing you are (if you can back it up of course!)

Direct Communication. Timing is everything and when the time is right, you can go back to your lurkers. You can send a DM to the people you've started a conversation with, and get them on a call. On a Zoom meeting, a WhatsApp video. Whatever you prospect's preferred method of having that meeting.

So! Back to Neal Schaffer and his Clubhouse meet? Here's the impact that a few live tweets (I average 50 tweets an hour. On this occasion, I managed 39) had made when I shared his words of wisdom to the wonderful world of Twitter. I do highly recommend you follow Neal on all the socials if YOU want to know how to maximise your Social Influence.

and if you want to see a collection of some of these original tweets, here's a link to those too. Thanks for listening.

Case Study and accompanying words brought together by the fabulous Sara Thomson