Your Origin Story: The Secret to Building Trust and Boosting Conversions
Lori Lyons
We Create Marketing Strategies That Work for Small Businesses...Simply 💡 Marketing & Website Design 💡 Speaker 💡 Host of The Encore Entrepreneur Podcast 💡Marketing & Small Business Strategist
Hi there, entrepreneurs,
Imagine this: You’re at a networking event, and someone asks, “So, what do you do?”
You could list your credentials… but they’ll forget them.
Or you could share your origin story — the turning point that led you to help clients just like them.
Here’s the truth: Your story is more than just a bio. It’s a bridge. And when told well, it builds trust, connection, and client loyalty.
In this week’s episode of The Encore Entrepreneur, I’m sharing:
Why your origin story is more powerful than your credentials.
How to craft a story that clients actually care about.
The difference between your bio, your About page, and your origin story.
Did you know? Stories are 22 times more memorable than facts (HigoCreative). Effective storytelling can increase conversion rates by up to 30%.
Listen now. Download more resources here
Remember, your story isn’t just about you — it’s about how it connects to your clients.
Until next time, Lori