You’re Explaining Things Clearly. So Why Isn’t Anyone Following Through?

If You Want Action, Stop Talking Like a Boss.

If you're looking to persuade, motivate others to act, and have people say 'yes' to your requests, there's ONE THING that can change everything for you—immediately.

Do you ever wonder why two smart people can look at the SAME situation and see something completely different? Why your boss never seems to get your point? Why every conversation with your partner feels like a perpetual loop of misunderstandings? Why every request you make of your teenager prompts anger and defiance?

There's ONE concept that can revolutionize your ability to communicate, motivate, and persuade. And no, it's not about using manipulative words or psychological hacks. It's much simpler and far more profound.

The Perception Problem

We all look at the world through our own PERCEPTION. That perception has been formed by your acculturation, imprinted beliefs, the tribe of your associations, and your personal experiences.

All this has formed an identity—a lens through which we view reality. This lens shapes how we understand situations, interactions, and even the behaviors of others.

The problem is your perceptions are inherently subjective, limited, and biased. But as the saying goes, perception is reality. And it is—but only for YOU.

YOUR perception is unique but only to YOU. And there's no advantage in YOUR perception, particularly when you're trying to persuade OTHERS.

The Perspective Shift

EVERYONE has their OWN unique perception forming THEIR version of reality. This is why so many people find themselves arguing all the time. They're trying to convince other people of THEIR perception—which is a fool's errand.

The way you win any argument, get ahead in your career, win the client, make the sale, or get your kids to clean their room is to move OFF your PERCEPTION and move INTO their PERSPECTIVE.

PERSPECTIVE is the act of observing the world from outside yourself. From outside your personal experiences and perception. It's viewing the situation in the third person, like an observer rather than a participant.

The Power Questions

It's sitting in their seat or walking in their shoes and asking: What's their CONTEXT? What is THEIR life like? What has INFORMED their perception? How were they ACCULTURATED? What beliefs were they IMPRINTED with?

If I had grown up like them, experienced what they have experienced, belonged to the same groups—what would I think, feel, and believe? What would I be uncomfortable with, afraid of, and hopeful for? What stressors did they wake up to this morning? What will they go to sleep with tonight?

When you shift places and get out of your own PERCEPTION and into someone else's PERSPECTIVE, now you're able to THINK like THEM. Which gives you a massive information advantage. And you'll know HOW to lead THEM in the direction you want.

Real-World Examples

The Overwhelmed Employee: Linda's perception was that Robert was lazy and disrespectful. Then she got PERSPECTIVE and realized Robert was a middle-child people-pleaser being given work by three other supervisors. With this perspective, Linda knew how to fix the situation and lead Robert effectively.

The Resistant Colleague: Sarah was frustrated with Mike's "old school" presentation style. Upon gaining Mike's PERSPECTIVE, she discovered his upbringing valued simplicity and authentic communication. They combined approaches, and their presentation was a smashing hit.

The Hesitant Client: Tom thought Diane was hesitant about price. Through perspective, he learned she'd been burned by a complicated system before that cost her a promotion. Tom refocused on ease of use and support—and closed the sale enthusiastically.

Your Action Plan

1. Conduct a 'Perspective Audit' Select a recent interaction where you struggled to persuade someone. Write down your initial perception. Then reconstruct the scenario from their perspective, considering their background and experiences.

2. Practice Active Listening In your next conversation, focus entirely on understanding the other person's point of view. Listen more than you speak, and reflect back what you've heard.

3. Implement a 'Perspective Shift' Identify a current challenge where communication is key. Deliberately shift from your perception to their perspective. Ask questions to understand their viewpoint and tailor your communication accordingly.

The Advantage

Everyone else is trapped in their own PERCEPTION, not thinking about a different PERSPECTIVE. Once you shift out of your PERCEPTION and take PERSPECTIVE, immediately you have superior information, superior positioning, and an advantage they don't have.

Do this with your boss—it changes your career. Do this with your spouse—it changes your marriage. Do this with your kids—it changes your family legacy. Because nobody else is doing it.

Ready to use PERSPECTIVE in your pricing conversations?

Understanding your client's perspective is crucial—but you still need the right words to confidently communicate your value. My CHARGE MORE WITH CONFIDENCE guide gives you the exact script for raising your prices, plus 3 proven responses to push-back that address their perspective while maintaining your worth.

No more fear, friction, or apology. Just calm, confident conversations that close at premium prices.

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Your turn: Ready to gain the perspective advantage? Write #Perspective in the comments below.

#BeTheException