You’re Leaving Money on the Table Every Day --> And How to Change That Overnight.
Jim Taylor
Redefining the Future of Restaurant Consulting — I Help Consultants Build Businesses That Are Profitable, Predictable, and Respected in as Little as 1 Hour Per Week | 2 x Author | Entrepreneur | Restaurateur | Podcaster
Let's jump right in.
Most restaurant owners don’t have a revenue problem. They have a menu problem.
Here’s what I mean:
You spend hours on your restaurant concept. Design. Recipes. Staffing. You obsess over food costs. Labor. Overhead.
But your menu—the thing every customer interacts with before giving you money—gets slapped together with some nice fonts and chef’s favorites.
That’s like running paid ads to a broken website.
Turn your menu into a profit machine today --> CLICK HERE
Menu Engineering is the single highest ROI activity most restaurants ignore.
Why? Because done right, it does three things:
Increases your average check size (without raising prices across the board)
Boosts the sales of your most profitable items
Steers guests to order what helps your bottom line—not just what tastes good
Click Here to find out what the top 1% of operators understand better than everyone else.
Let me break it down for you:
Guests don’t read menus. They scan.
Their eyes go to specific zones.
Placement, pricing psychology, and descriptions influence buying behavior more than you think.
Your “bestseller” might be your worst margin item. Your most profitable dish might be buried bottom-right with a vague description like “pan-roasted chicken.”
Look, if you’ve got dishes that cost $5 to make and sell for $18, and they’re NOT selling… that’s not a product issue. That’s a presentation issue.
Click Here and increase your profit overnight.
--> Rework the copy.
--> Move high-margin items to prime spots.
--> Use anchors to make mid-priced dishes feel like a deal.
--> Run a menu matrix and know what drives profit... not just revenue.
This isn’t about manipulating customers. It’s about creating a win-win: Guests feel good about what they ordered. You make money doing what you love.
Want to 2x your profit without adding a single new seat? Start with your menu.
And CLICK HERE to make it happen faster than you think is possible.
Until next time,
Jim