According to EMARKETER, 66% of open exchange spend now flows through private marketplace deals (PMPs). That’s not just a trend - it’s a transformation. 🔁 In Digiday, Drew Stein, Managing Director at Audigent, a part of Experian, and a pioneer in programmatic curation, explains how packaging data and inventory together leads to lower costs, stronger performance, and more resilient targeting.🎯 See how Experian and Audigent are setting a new standard for programmatic media 👉 https://lnkd.in/etdTNQR5
Experian Marketing Services
Advertising Services
New York, NY 13,170 followers
We use data and insights to help marketers identify, understand, and meaningfully connect with their audience.
About us
At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. We can help you identify your customers and new prospects, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns. Our Consumer View and Consumer Sync products bring data and identity together to provide collaborative, interoperable marketing solutions in a complex industry.
- Website
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https://www.experian.com/marketing
External link for Experian Marketing Services
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Specialties
- Marketing, Consumer insights, Targeting, Data quality, digital marketing, email marketing, mobile marketing, identity resolution, consumer data, demographics, psychographics, attribution, and measurement
Updates
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Check out Christopher Feo, Chief Business Officer, as he recently joined OpenAP’s Upfront Conversation on Building Blocks of Cross-Industry Collaboration: Consistency & Transparency in Identity. 🧩 "How can we normalize data and standardize the signal that we have so that our customers and our partners can build products and services on top of it?" Christopher Feo
A healthy identity ecosystem that works for buyers and sellers needs consistency and transparency, and above all, collaboration. What does that look like in practice? Hear what some of the most influential voices had to say in conversation with OpenAP’s Ed Davis: https://lnkd.in/gGeAtCuA “When we think about how we move into the future and how we define our investment strategy, it’s not about defining for our buyers what their audience is, it’s about having the most amount of information on our side so when they want to define the audience on their terms and in our environment, we can support that at the best scale with the most fidelity possible." - Paramount Advertising's Travis Scoles “Open Identity...allows us all to work together and agree on the protocol for any particular brand. I believe in what we are doing here with OpenAP because it creates those standards for how we map to households.” - Warner Bros. Discovery's David Porter "We need to support flexibility and standardization at the same time." - FreeWheel's Larry Allen “Right now, there’s a technology problem and a data problem. The technology problem is about making all these connections. We’re a big believer in initiatives like this, in connecting partners who put the pipes in place." - TransUnion's Brad Danaher "How can we normalize data and standardize the signal that we have so that our customers and our partners can build product and services on top of it?" - Experian's Christopher Feo
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Experian Marketing Services reposted this
We’re honored to be named a finalist for Best DMP in the 2024 Digiday Technology Awards — for the fourth year in a row! This recognition highlights our innovative partnership with Freestar and the impact of Audigent, unlocking and driving publisher revenue through data curation and monetization. The 2024 shortlist celebrates companies leading the way in data privacy, AI-powered marketing, and omnichannel programmatic strategies. 🔗 Check out the full list of finalists here: https://lnkd.in/gNv8d5g2 Kimberly Gilberti, Christopher Feo, Drew Stein, Shane Wheel, Rachael Donnelly, Gina Cavallo, Jake Abraham, Chris Meredith, Dave Rosner, Ted Smith, Greg Williams
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AI has become one of the biggest forces reshaping advertising. But here’s the thing: AI doesn’t work on its own. It needs identity to drive results. If marketers want more than just clicks and impressions, they need to focus on the data that powers AI.💡 Christopher Feo, Chief Business Officer, breaks down why identity is the missing link between AI and outcomes 👉 https://lnkd.in/eGqve2JJ
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This month’s newsletter is proof that Christmas in July is real.🎄 (At least for marketers, it is.) From how to win Black Friday 2025, to this month’s top-performing audiences, to our first Cannes Content Studio release with partners like Comcast Advertising, Snowflake, and VideoAmp - it’s all inside. 👉 Read now and hit subscribe to get future issues delivered straight to your feed. 📥
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Our most popular audiences? They’re ready when you are. Advertisers across industries count on Experian’s syndicated audiences to reach the right households at the right time. - 2,400+ pre-built segments - Ranked #1 in accuracy by Truthset - Available across 30+ platforms including FreeWheel, Magnite, Microsoft Advertising, Nexxen, The Trade Desk, and Viant Technology. 👉 Swipe to see our top five segments
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Understanding your customers can’t be theory anymore. You need to know who they are and where they consume media to succeed.🔍 Watch our video below or explore our latest article to learn the must-dos industry leaders recommend for your next marketing blueprint ➡️ https://lnkd.in/eDvNR5UA Ampersand, Justin Rosen Butler/Till, Gina Whelehan Comcast Advertising, Carmela Fournier Fox Corporation, Julie Triolo OpenX, Matt Sattel Optable, Vlad Stesin Snowflake, David Wells VideoAmp, Gina Ive Yieldmo, Sophia Su
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Experian Marketing Services reposted this
Reaching patients used to be about volume: more mailings, more calls. But now, it’s about personalization. Experian marketing data helps #healthcare organizations understand consumers, reach the right audiences across channels, and measure what works. Now, hospitals and provider networks can: ✅ Reach more patients through personalized, data-driven outreach ✅ Find and engage high-value members using predictive models ✅ Connect with individuals and households across channels and devices ✅ Deliver messaging that resonates—on the right platform, at the right moment ✅ Gain new insights to understand patients more deeply than ever before Is your healthcare organization ready to move outreach forward? Learn more: https://lnkd.in/gqR66eur
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Experian Marketing Services reposted this
🏆 We’re proud to be named one of the UK’s Best Workplaces™ for Women – again! For the second year running, we’ve earned this incredible recognition thanks to the inclusive, supportive culture our people are building every day. 💪 This award reflects high scores in trust, fairness, and career development – driven by employee feedback and the amazing work of our Women in Experian ERG. To everyone who shares their voice in our GPTW surveys: thank you. Your insights help us grow, improve, and keep pushing forward – together. 💜 #ExperianUK #GPTW25 #UniquelyExperian
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