Brian Carter

The international bestseller, The Like Economy, is now completely updated. Even though the core strategies and tactics of the first edition still work, many new features are available, especially advertising. A new chapter on B2B Facebook Marketing has been added.

The Like Economy offers a complete, start-to-finish plan for making money on Facebook! Brian Carter offers step-by-step techniques and practical lessons drawn from his eleven years of experience helping companies double and… Show more

The international bestseller, The Like Economy, is now completely updated. Even though the core strategies and tactics of the first edition still work, many new features are available, especially advertising. A new chapter on B2B Facebook Marketing has been added.

The Like Economy offers a complete, start-to-finish plan for making money on Facebook! Brian Carter offers step-by-step techniques and practical lessons drawn from his eleven years of experience helping companies double and triple their revenue online. This 100% revenue-focused book is packed with detailed techniques and useful case studies. Executives, managers, entrepreneurs, and marketers will find:
* Clear, up-to-date answers about how Facebook can help their companies make money
* Specific guidance on using Facebook to support and supercharge existing marketing programs
* Detailed insights for crafting Facebook programs that reflect their unique products, services, and customers
* Up-to-the-minute techniques for attracting super-cheap, targeted clicks and fans with Facebook ads
* Indispensable help with creating pages that repel negative "brand-bashers"
* Proven solutions for increasing visibility, deepening customer interactions, and translating community into profits

Drawing on his unsurpassed experience, Carter brings together today's most profitable techniques for copywriting, pay-per-click, influence, community management, online advertising/marketing, and more. Readers won't find hype, generalities, or old techniques that haven't worked in years. Every page of this concise, straight-to-the-point book is focused on one goal: earning maximum ROI from Facebook right now. Show less

Complete blueprint for integrating LinkedIn into current marketing, advertising, sales, and PR processes - and for using LinkedIn to perform innovative high-value tasks that simply weren't possible before. Through state-of-the-art case studies and examples, he demonstrates how other business are achieving powerful results with LinkedIn - and presents specific, actionable lessons readers can immediately apply in their own companies and organizations. Writing for every marketing, sales, PR, and… Show more

Complete blueprint for integrating LinkedIn into current marketing, advertising, sales, and PR processes - and for using LinkedIn to perform innovative high-value tasks that simply weren't possible before. Through state-of-the-art case studies and examples, he demonstrates how other business are achieving powerful results with LinkedIn - and presents specific, actionable lessons readers can immediately apply in their own companies and organizations. Writing for every marketing, sales, PR, and social media decision-maker, senior manager, entrepreneur, and agency professional, Carter shows how to: * Use LinkedIn to increase brand awareness, build controlled distribution networks, and spread key messages * Systematically build relationships through a proven six-step process * Help sales personnel find more qualified prospects and accelerate sales cycles * Attract "mega-leads" through Linkedin Answers, Events, And Groups * Enhance employees' profiles and LinkedIn Search "findability" * Build highly-efficient weekly Linkedin marketing routines * Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales * Transform LinkedIn into a "passive prospecting platform" that brings in leads without more work * Integrate LinkedIn strategies with existing inbound marketing and sales best practices * And much more Show less

The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make… Show more

The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!

You’ll Learn How To:
• Get started fast with Facebook, even if you’re new to it
• Develop winning Facebook marketing strategies
• Master new best practices for creating “best in class” Facebook pages
• Design Facebook ads that drive more clickthroughs at lower cost
• Reach customers outside Facebook with Facebook Connect and social plugins
• Use images and other media to personalize your presence and engage visitors
• Build thriving Facebook communities that promote loyalty and innovation
• Market to customers on the move via Facebook mobile apps
• Monitor what your customers are saying in real-time
• Protect your privacy—and your customers’ privacy, too
• Use Facebook Credits social currency to attract new customers and promote product sampling
• Track your performance with Facebook Analytics
• Prepare to profit from tomorrow’s Facebook trends and innovations Show less