• Daniel Burrus

• Daniel Burrus • Daniel Burrus is an influencer

Technology Futurist, Keynote Speaker, AI Strategist, Disruptive Innovation Expert, NYT Bestselling Author, Polymath, Serial Entrepreneur

San Diego, California, United States
1M followers 500+ connections

About

Daniel Burrus is recognized as one of the World’s Leading Futurists on Global Technology-Driven Trends and Disruptive Innovation.

As a founding member of the Department of Defense Joint Services Futures Group, he serves as a strategic advisor to both the military and leading Fortune 500 companies, guiding them on AI and technology-driven innovation. His thought leadership has earned him multiple Top Ten AI Thought Leader awards.

The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker. He has delivered over 3,000 keynote speeches worldwide and is a strategic advisor to executives from Fortune 500 companies, helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact.

He is the creator of the Anticipatory Organization® Business Model, which includes his Hard Trend Planning and Innovation Methodology, and his award-winning Anticipatory Organization Executive Learning Systems embraced by leading organizations worldwide.

Daniel is also a New York Times bestselling author of seven books, including Flash Foresight, a New York Times and Wall Street Journal bestseller, and his latest Amazon #1 bestseller, The Anticipatory Organization, and has millions of monthly readers on the topics of disruptive innovation, exponential change.

Burrus is a Polymath and innovative entrepreneur who has founded six businesses, four of which were U.S. national leaders in the first year. He is the CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities.

He has been the featured subject of several PBS television specials and has appeared on programs such as CNN, Fox Business, and Bloomberg. Burrus has been quoted in a variety of publications, including Harvard Business Review, The Wall Street Journal, Financial Times, Fortune, and Forbes.

His accurate predictions date back to the early 1980s where he became the first and only futurist to accurately identify the twenty exponential technologies including the digital revolution and AI that would become the driving force of business and economic growth for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technology driven change and its direct impact on the business world.

Articles by • Daniel

Activity

Join now to see all activity

Experience

  • Burrus Research, Inc.

    Burrus Research, Inc.

    42 years 8 months

    • Burrus Research, Inc. Graphic

      Best Selling Author, Keynote Speaker and Strategic Business Consultant

      Burrus Research, Inc.

      - Present 42 years 8 months

      Over the past three decades author, advisor, and keynote speaker Daniel Burrus has established a worldwide reputation for accurately predicting the future of technological change and its impact on the world of business. He has helped hundreds of clients identify game-changing opportunities and develop successful competitive business strategies based on his Hard Trend methodology and Anticipatory Organization Model. As an innovative and impactful keynote speaker, Daniel is a master story teller…

      Over the past three decades author, advisor, and keynote speaker Daniel Burrus has established a worldwide reputation for accurately predicting the future of technological change and its impact on the world of business. He has helped hundreds of clients identify game-changing opportunities and develop successful competitive business strategies based on his Hard Trend methodology and Anticipatory Organization Model. As an innovative and impactful keynote speaker, Daniel is a master story teller blending timely and provocative knowledge and actionable insights with just the right amount of humor and motivation audiences can take away and use immediately to accelerate innovation and results.

      Daniel is a global futurist and disruptive innovation expert who empowers his audiences by teaching them how to find certainty in a seemingly uncertain world He offers powerful guidance and examples to help audiences:

      -Separate Hard Trends that will happen from Soft Trends that might happen.
      -Use the certainty of Hard Trends to have the confidence to make bold moves.
      -Use Hard Trends to elevate planning, accelerate innovation and transform results.
      -Empower audiences with a proven methodology to take positive action.
      -Learn which current and emerging technologies will have the biggest impact on different industries.
      -Learn how to creatively apply technology Hard Trends to create strategic value and competitive
      advantage.
      -Learn powerful personal strategies for actively shaping your future.

      Daniel Burrus’ Accolades
      -The New York Times named Daniel as one of the top three gurus in the highest demand as a
      speaker.
      -He has been voted by his peers and clients as one of the Top Five Futurists and Technology
      Speakers every year since the award program started.
      -Has been inducted into the Professional Speakers Hall of Fame.
      -He has delivered over 3,000 keynote speeches on six continents to audiences from 25 to 14,000.

    • Burrus Research, Inc. Graphic

      Founder and CEO

      Burrus Research, Inc.

      - Present 42 years 8 months

      Greater Milwaukee Area

      Burrus Research is a research and consulting firm that monitors global advancements in science and technology-driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities.

      In 1983, founder and CEO Daniel Burrus became the first and only futurist to link the exponential growth of computing power to economic value creation and accurately identify the twenty technologies that would become the driving…

      Burrus Research is a research and consulting firm that monitors global advancements in science and technology-driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities.

      In 1983, founder and CEO Daniel Burrus became the first and only futurist to link the exponential growth of computing power to economic value creation and accurately identify the twenty technologies that would become the driving forces of business and economic change for decades to come. His 1983 Taxonomy of High Technology included Artificial Intelligence, Genetic Engineering, Supercomputers, Digital Electronics, Flat Panel Displays, Nanotechnology, Distributed Computing and the Internet to name a few.

      Over the past thirty eight years Burrus has used his methodology of separating Hard Trends based on future facts that will happen from Soft Trends based on assumptions that might happen to establish a worldwide reputation for his exceptional record of predicting the future of technological change and its direct impact on the business world. He has helped hundreds of clients, including many from the Fortune 500 accelerate innovation and results by using his methodologies to identify game-changing opportunities and develop successful competitive strategies based on the creative application of leading-edge technologies. Burrus has written seven books that have been translated into dozens of languages and he delivered over 3,000 keynote speeches to corporations, associations, and professional organizations worldwide.

      His interest in research became apparent in his third year of college, when Burrus became one of the first undergraduates in the United States to direct a federal research grant. He has founded and managed six businesses, four of which were leaders in the U.S. in their first year. As a highly successful entrepreneur, he knows how to translate research findings into practical business advantages.

    • Burrus Research, Inc. Graphic

      Best Selling Business Author

      Burrus Research, Inc.

      - Present 42 years 8 months

      Daniel Burrus is the author of seven books, including The New York Times and Wall Street Journal best-seller Flash Foresight: How To See The Invisible and Do The Impossible, and his latest book, The Anticipatory Organization: How To Turn Disruption and Change Into Opportunity and Advantage is a number one Amazon best seller.

      He has delivered over 3,000 keynote speeches, and he is a strategic advisor to executives from Fortune 500 firms helping them to develop game-changing strategies…

      Daniel Burrus is the author of seven books, including The New York Times and Wall Street Journal best-seller Flash Foresight: How To See The Invisible and Do The Impossible, and his latest book, The Anticipatory Organization: How To Turn Disruption and Change Into Opportunity and Advantage is a number one Amazon best seller.

      He has delivered over 3,000 keynote speeches, and he is a strategic advisor to executives from Fortune 500 firms helping them to develop game-changing strategies based on his Hard Trend methodologies for capitalizing on technology innovations and their future impact. His client list includes Lockheed Martin, Verizon, Microsoft, VISA, Deloitte, KPMG, FedEx, and the U.S. Department of Defense.

      He's a featured writer on the topics of disruptive innovation, change and the future for publications including the Harvard Business Review, Huffington Post, and Wired Magazine to name a few.

      He has been the featured subject of several PBS television specials and has appeared on programs such as CNN, CNBC, Fox Business, and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, Financial Times, Fortune, and Forbes.

      He has founded six businesses, three of which were national leaders in the United States in the first year. He is the CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities.

      His accurate predictions date back to the early 1980s where he became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technology driven change and its direct impact on the business world.

  • High Point University Graphic

    National Advisory Board Member

    High Point University

    - Present 9 years 9 months

    High Point, N.C.

    HPU’s National Board of Advisors is comprised of Fortune 500 CEOs, thought leaders, and distinguished visionaries who have positively impacted the United States and the world in significant ways. Burrus joins distinguished members of the board such as Gen. Colin Powell, former secretary of state, chairman of the Joint Chiefs of Staff and national security advisor; Steve Wozniak, Apple co-founder; and Dr. Tony Atala, director of the Wake Forest Institute for Regenerative Medicine.

  • RETHINK Retail

    RETHINK Retail

    3 years 8 months

    • RETHINK Retail Graphic

      Daniel Burrus Named 2025 Top Retail Influencer

      RETHINK Retail

      - Present 8 months

      Daniel Burrus has been honored as a Top 2025 Retail Influencer, recognized for his visionary insights and transformative contributions to the retail industry. As a renowned futurist, thought leader, and innovation expert, Daniel has consistently shaped the conversation around emerging trends, technological advancements, and anticipatory strategies in retail. His ability to inspire actionable foresight and engage with the online retail community has solidified his position as a key influencer…

      Daniel Burrus has been honored as a Top 2025 Retail Influencer, recognized for his visionary insights and transformative contributions to the retail industry. As a renowned futurist, thought leader, and innovation expert, Daniel has consistently shaped the conversation around emerging trends, technological advancements, and anticipatory strategies in retail. His ability to inspire actionable foresight and engage with the online retail community has solidified his position as a key influencer driving the future of retail.

    • RETHINK Retail Graphic

      Daniel Burrus Named TOP AI LEADERS IN RETAIL

      RETHINK Retail

      - Present 1 year 1 month

      AiR (AI in Retail) is the leading community and platform helping retailers harness AI's transformative power. Daniel Burrus has been named one of the 2024 Top AI Leaders in Retail by RETHINK Retail as part of its newly launched AiR (AI in Retail) program. The list highlights 150 leaders across 10 categories driving AI innovation, including Retailers & Brands, Technology, Investors, Ethicists, and more.

    • RETHINK Retail Graphic

      Daniel Burrus Named 2024 Top Retail Influencer

      RETHINK Retail

      - Present 1 year 8 months

      This list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2024. Influencers are recognized for their activity within the online retail community. Influencers frequently comment on retail trends or news stories, share industry insights and join thought leadership discussions. These influencers take on many roles. We selected executives from academia, media, consultancies and analyst firms.

    • RETHINK Retail Graphic

      Daniel Burrus Named 2023 Top Retail Influencer

      RETHINK Retail

      - Present 2 years 8 months

      This list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2023. Influencers are recognized for their activity within the online retail community. Influencers frequently comment on retail trends or news stories, share industry insights and join thought leadership discussions. These influencers take on many roles. We selected executives from academia, media, consultancies and analyst firms.

    • RETHINK Retail Graphic

      Daniel Burrus Named 2022 Top Retail Influencer

      RETHINK Retail

      - Present 3 years 8 months

      This list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2022. Influencers are recognized for their activity within the online retail community. Influencers frequently comment on retail trends or news stories, share industry insights and join thought leadership discussions. These influencers take on many roles. We selected executives from academia, media, consultancies and analyst firms.

Education

  • University of Wisconsin–Oshkosh Graphic

    University of Wisconsin Oshkosh

    BS Education, Science

    Activities and Societies: First Undergraduate in the U.S. to direct a Federal Research Grant. Became a published Author in third year. Pioneering work in multimedia education. Put him self through school playing lead guitar in a popular rock band. Attended graduate school at University of Wisconsin. Started a company and left before finishing advanced degree.

    Received the Alumni of the Year Award.

  • Cleary University Graphic

    Cleary University

    Doctor of Science in Business honoris causa

  • University of Wisconsin–Oshkosh Graphic

    University of Wisconsin–Oshkosh

    Doctor of Humane Letters honoris causa

Licenses & Certifications

Skills

Publications

  • The Anticipatory Organization

    Greenleaf

    Technology-driven change is accelerating at an exponential rate, but moving fast in the wrong direction will only get you into trouble faster! Reacting to problems and digital disruptions, no matter how agile you and your organization are, is no longer good enough.

    The Anticipatory Organization teaches you how to separate the Hard Trends that will happen, from the Soft Trends that might happen, allowing you to jump ahead with low risk and the confidence certainty can provide. Accelerate…

    Technology-driven change is accelerating at an exponential rate, but moving fast in the wrong direction will only get you into trouble faster! Reacting to problems and digital disruptions, no matter how agile you and your organization are, is no longer good enough.

    The Anticipatory Organization teaches you how to separate the Hard Trends that will happen, from the Soft Trends that might happen, allowing you to jump ahead with low risk and the confidence certainty can provide. Accelerate innovation and actively shape the future—before someone else does it for you!

    Digital transformation has divided us all into two camps: the disruptor and the disrupted. The Anticipatory Organization gives you the tools you need to see disruption before it happens, allowing you to turn change into advantage. In The Anticipatory Organization, Burrus shows us that the future is far more certain than we realize, and finding certainty in an uncertain world provides a big advantage for those who know how and where to look for it.

    Inspired by the dramatic results that organizations are experiencing from his award-winning learning system, The Anticipatory Organization offers a comprehensive way to identify game-changing opportunities. Using the principles of this proven model, you will learn how to elevate planning, accelerate innovation, and transform results by pinpointing and acting upon enormous opportunities waiting to be discovered.

    Readers will learn how to:

    • Separate the Hard Trends that will happen from the Soft Trends that might happen
    • Anticipate disruptions, problems, and game-changing opportunities
    • Identify and pre-solve predictable problems
    • Accelerate innovation (both everyday innovation and exponential innovation)
    • Pinpoint and act upon enormous untapped opportunities
    • Skip problems and barriers to succeed faster

    See publication
  • Flash Foresight: How to See the Invisible and Do the Impossible

    HarperCollins

    Flash Foresight offers seven radical principles you need to transform your business today. From internationally renowned technology forecaster Daniel Burrus—a leading consultant to Google, Proctor & Gamble, IBM, and many other Fortune 500 firms—with John David Mann, co-author of the Wall Street Journal bestseller The Go-Giver, comes this systematic, easy-to-implement method for identifying new business opportunities and solving difficult problems in the twenty-first century marketplace.

    See publication
  • Technotrends: How to Use Technology to Go Beyond Your Competition

    HarperCollins

    One of the world's foremost technology forecasters reveals 24 breakthrough technologies and shows how they will revolutionize the business world of tomorrow.

    See publication

Honors & Awards

  • CPAE Professional Speakers Hall of Fame

    National Speakers Association

    CPAE Speaker Hall of Fame: In February 1977, the Association established the Council of Peers Award for Excellence (CPAE) Speaker Hall of Fame. This lifetime award was created to honor the organization's top professional speakers for their speaking excellence and professionalism. Inductees are evaluated by their peers on the different criteria.[17] As of 2015, 232 men and women have been inducted; there are currently 172 living members.

  • CSP - Certified Speaking Professional

    National Speakers Association

    Conferred by the Association, the Certified Speaking Professional (CSP) designation is the speaking profession's international measure of professional platform competence.[18][19] In 2015, NSA recognized 51 professional speakers, the largest class of individuals to receive the designation at the Annual NSA Convention.

  • Distinguished Alumni Award

    University of Wisconsin Oshkosh

  • Top 21 Speakers for 21st Century

    Successful Meetings Magazine

  • Top Five Futurists and Technology Speakers

    Executive Speakers

Languages

  • English

    Native or bilingual proficiency

Recommendations received

88 people have recommended • Daniel

Join now to view

More activity by • Daniel

View • Daniel’s full profile

  • See who you know in common
  • Get introduced
  • Contact • Daniel directly
Join to view full profile

Other similar profiles

Explore top content on LinkedIn

Find curated posts and insights for relevant topics all in one place.

View top content

Others named • Daniel Burrus in United States

Add new skills with these courses