Donna Orender

Orender Unlimited is a Jacksonville based consulting and advisory firm. Donna, who is a recognized business leader, trailblazer, game changer and executive utilizes her expansive experience in guiding both established and new companies in creating positive and inclusive cultures and leveraging successful growth and brand strategies across a myriad of industries.

Orender Unlimited helps companies navigate unchartered waters, forge new and innovative paths and solutions to create growth… Show more

Orender Unlimited is a Jacksonville based consulting and advisory firm. Donna, who is a recognized business leader, trailblazer, game changer and executive utilizes her expansive experience in guiding both established and new companies in creating positive and inclusive cultures and leveraging successful growth and brand strategies across a myriad of industries.

Orender Unlimited helps companies navigate unchartered waters, forge new and innovative paths and solutions to create growth and innovation, while building teams and belief systems around success. We focus on that special ability to bring a fresh eye, a keen analysis and a unique ability to lead people in new directions, build bottom lines and deliver targeted results.

Some of her clients include: PGA, Solera Capital LLC, Fathead, FanVision, and Palm Beach State College. Show less

Founding Board Member of the WSL, a global lifestyle, digital and elite championship sports enterprise.

GENERATION W was inspired by the belief that when people - especially women - come together, magic happens. It was launched as a one-day event in April 2012 with the goal of bringing women together and to build thought leadership, confidence and engagement around the currency of great ideas.

GENERATION W immediately struck a resonant chord which has resulted in an ever-growing and enthusiastic community that embraces the guiding tenets of education, inspiration and
connection… Show more

GENERATION W was inspired by the belief that when people - especially women - come together, magic happens. It was launched as a one-day event in April 2012 with the goal of bringing women together and to build thought leadership, confidence and engagement around the currency of great ideas.

GENERATION W immediately struck a resonant chord which has resulted in an ever-growing and enthusiastic community that embraces the guiding tenets of education, inspiration and
connection.

GENERATION W is a dynamic, energized and action oriented community that is motivated to make a difference in the world. It is an on demand platform, responsive to the growing needs and requests of its participants to bring their whole selves to the process of improving family, work, community and beyond.

GENERATION W now includes Generation WOW, a program that focuses on the teenage girl sharing the lessons of the positive and the possible through a yearlong mentorship program, and Generation WORKS, a dedicated day of service led by women wielding weapons of mass construction. Show less

Donna served as President of the Women’s National Basketball Association for six years, leaving the position in December 2010. Her responsibilities included the oversight of all league operations including both the business and competitive aspects of the league. During her tenure, with her focus on revitalizing the brand, its value and relevance, the league experienced four years of consecutive attendance growth, after many years of decline. She successfully guided the league to increased… Show more

Donna served as President of the Women’s National Basketball Association for six years, leaving the position in December 2010. Her responsibilities included the oversight of all league operations including both the business and competitive aspects of the league. During her tenure, with her focus on revitalizing the brand, its value and relevance, the league experienced four years of consecutive attendance growth, after many years of decline. She successfully guided the league to increased television ratings, digital growth, and merchandise sales. The league continues to benefit from an eight year contract extension with Disney/ABC/ESPN which for the first time included broadcast rights fees and an unprecedented six year Collective Bargaining agreement. In addition, she was able to open new markets, bring in new owners and help innovate in both the digital and sponsorship business areas. Show less

Donna spent 17 years at the PGA TOUR leading the negotiating team that changed the paradigm for how PGA TOUR golf was both packaged and sold for television resulting in significant growth for the TOUR. She was responsible for developing strategic direction across all business lines including direct oversight of brand management, advertising and digital strategy. Prior to moving into the Office of the Commissioner, Donna oversaw the TOUR’s global television and production businesses. Driving… Show more

Donna spent 17 years at the PGA TOUR leading the negotiating team that changed the paradigm for how PGA TOUR golf was both packaged and sold for television resulting in significant growth for the TOUR. She was responsible for developing strategic direction across all business lines including direct oversight of brand management, advertising and digital strategy. Prior to moving into the Office of the Commissioner, Donna oversaw the TOUR’s global television and production businesses. Driving exponential growth, she led both the creative scope and business depth of PGA TOUR Productions domestically and abroad.

Donna’s business career began after playing 3 years in the Women’s Professional Basketball League, the WBL where she earned All-Star status. This experience enabled her to work in network television sports at ABC and later in cable television at SportsChannel before forming her own production company. Show less