Jory Des Jardins
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Marketing Leader, Advisor, Board Member | GTM, Brand, Program Strategy | Future of Work, AI, Web 3, Health & Wellness, Digital Ecosystems | Writer, Editor, Teacher | Co-Founder BlogHer, Optionality | Candor Partners
San Francisco Bay Area
67K followers
500+ connections
About
I take ground-breaking AI-powered consumer companies to market, disrupting consumer health, work, the Internet, and media, and promoting wellness, mental health, and a more sustainable future of work.
Whether it’s shaping go-to-market strategy, unlocking scalable revenue, or advising through pivotal product moments, I get to partner with founders and leadership teams at the exact point where clarity creates lift.
My superpower? Helping ambitious teams see the forest and the path—connecting strategy to execution with focus and speed.
I have formally advised or held interim/fractional roles in more than 30 seed, Series A, and PE-backed organizations, supporting GTM, scale, and exit strategy. In addition to my own company exit, I've supported multiple exits in consumer ecommerce and social platforms. Right now, I’m advising startups building AI-powered platforms in beauty & wellness, healthtech, women's health, edtech, HRtech and career upskilling.
My founder journey began as Co-Founder and President of BlogHer, a media marketplace representing a community of thousands of digital influencers and creators, where I was the primary evangelist of social influence to agencies and brands and grew strategic partnerships with top advertisers and revenue partners. Later, I scaled the marketing organizations, and the developer, founder, and customer communities for Ethereum venture studio ConsenSys and AWS Startups.
In my early career I was a print writer and editor for Penguin Books, Time Inc., and The New York Times Syndicate, and wrote for Fast Company and Inc Magazine. Today I write for Optionality, a passion project and digital community I co-founded with my BlogHer Co-Founder Elisa Camahort Page (https://optionalitylife.substack.com/), This Woman’s Work (https://www.linkedin.com/newsletters/this-woman-s-work-6684620255760932864/), which explores tech trends and culture, and PAUSE (https://jory.substack.com/), personal essays on tech, marketing, fairness, and hormones.
Services
Articles by Jory
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The New New FOMO: FOBO
The New New FOMO: FOBO
Fear of Missing Out? That’s SO pre-Covid. We have a new existential challenge, compliments of AI: Fear of Being…
11 Comments -
Ode to Joy
Ode to Joy
How do we experience joy? Stop overthinking it. | A webinar for redefining productivity | Navigating change with change…
6 Comments -
My Analog Summer
My Analog Summer
Restoring Memory Lost in Digital Life | Sharing My Path to the Portfolio Life with HumanizeHer | GTM Yourself | A Deep…
6 Comments -
The Art of Bricklaying
The Art of Bricklaying
When plans A, B, and C fail, how do you continue to build a life? She knew the drill: I'd call her freaked out about…
4 Comments -
When Your Target Market is in a Downturn
When Your Target Market is in a Downturn
A guide to staying afloat when your customers need you, but can't afford you. This piece was reprinted from…
8 Comments -
Operating Without a Net
Operating Without a Net
Embracing the notion that uncertainty is opportunity. | A webinar rebuilding confidence and mental well-being in a…
11 Comments -
Acts of Faith
Acts of Faith
Learning to be present at SXSW | A virtual discussion with Women-led businesses for Female Founders and Women in STEM |…
4 Comments -
On Glass Slippers, Jake Ryan, and the Myth of the Job Prince
On Glass Slippers, Jake Ryan, and the Myth of the Job Prince
You May Have Worked Hard for Your Success, But Did You Choose It? This essay was reprinted from Optionality, a…
9 Comments -
Life After Ego Death
Life After Ego Death
Ego Death is inevitable; acceptance is not. It could be the graceful surrender to it that ultimately defines our…
24 Comments -
Lessons from a Psychic
Lessons from a Psychic
We all get the signals for change; we just don’t always know how to act on them. Let's change that in 2025.
7 Comments
Activity
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As a mother of daughters, I found David Armano's piece on boys in crisis to be compelling -- even eye opening. I have been obsessed of late with…
As a mother of daughters, I found David Armano's piece on boys in crisis to be compelling -- even eye opening. I have been obsessed of late with…
Shared by Jory Des Jardins
Experience
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Member Board of Directors
Chardan NexTech Acquisition 2 Corp.
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Education
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University of Illinois at Urbana-Champaign
English history, literature, psychology
Activities and Societies: Editor and Columnist, The Daily Illini
Licenses & Certifications
Volunteer Experience
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Director, Marketing
StandUp Ukraine
- 1 year 10 months
Disaster and Humanitarian Relief
We are a collective of individuals, NGO's, businesses and organizations that have assembled for the sole purpose of supporting Ukrainians in this time of crisis.
We have pooled our resources to create a platform that can serve many constituents. -
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Co-Chair, San Francisco
Crypto Mondays
- less than a year
CryptoMondays’s mission is meet and hang with others as passionate about crypto and blockchain as we are. We'll network laugh, learn and have fun while discussing how to make the world a better place.
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Advisory Board
The Coach Initiative
- 3 years 1 month
Skills
Publications
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Optionality
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Optionality is a community of practice for experienced and talented professionals who believe the world of work needs to be reimagined in general, and who want to re-define work and the workplace for themselves specifically, in community with others. We are here to support, inform, validate, and de-risk your exploration into new fields, old passions, and different ways of working.
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Honors & Awards
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Ernst & Young Winning Women
Ernst & Young
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AlwaysOn Global 250 List
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America's Most Promising Start-ups
Businessweek
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Forbes Top 100 Websites for Women
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Fortune Most Powerful Women Entrepreneur Award
Fortune Magazine
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SF Business Times Most Influential Women in Business Award
SF Business Times
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Vanguard Award
Mom 2.0
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