Navigating Google Updates

𝗞𝗲𝗲𝗽𝗶𝗻𝗴 𝘂𝗽 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗹𝗮𝘁𝗲𝘀𝘁 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗶𝘀 𝘃𝗶𝘁𝗮𝗹 𝗳𝗼𝗿 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟰. Here's a breakdown of four key changes to the link signal you should know about: 1️⃣ Downplaying the Role of Links: Google has made a surprising shift in its ranking signals by removing the term "important" from its documentation regarding links. This suggests a strategic move to lessen the significance of links in determining webpage relevance. 2️⃣ Content Creation and Link Manipulation: Recent updates to Google's guidelines highlight the importance of content creation to avoid manipulative linking. It's crucial to steer clear of generating low-value content aimed at gaming the system.This caution is particularly directed at practices like Private Blog Networks, known for their historical use in strategic link placements. 3️⃣ Increased Scrutiny on Outbound Links: Google's algorithm now explicitly targets manipulative outgoing links. The updated guidelines warn against actions that could be seen as attempting to manipulate search rankings, whether it's manipulating links to your site or those leading away from it. 4️⃣ A New Focus on Expired Domains: Despite initial assumptions, Google's recent announcement isn't about penalising expired domains. Instead, they're introducing a new signal that looks at changes in domain use, particularly those repurposed to manipulate search rankings.  The algorithm looks for changes in the domain's purpose. Has it changed from a non-affiliate to an affiliate website, for example. These 2024 SEO updates call for a thorough analysis of your practices and a proactive adjustment to stay ahead of the curve. As the digital landscape evolves, staying informed remains your strongest strategy for sustained success. Learn more ▶️https://lnkd.in/gwYQtgzb #seostrategy #seoexpert #seospecialist #seo2024 ##seoinsights #seotrends #searchengineoptimization #digitalamarketingexpart #googleupdates #googleanalytics

🔁 How Google’s Algorithm Updates Impact Your Rankings You’re ranking on page one. Traffic is flowing. Leads are coming in. Then suddenly… 💥 Your position drops. Traffic slows. You're no longer visible. No changes from your side but everything feels different. This is the quiet power of a Google algorithm update. Google makes thousands of small updates every year. But a few major ones , like Core Updates , can shift the search landscape overnight. And they don’t warn you. They don’t tell you what changed. They just roll it out… and wait. What Do These Updates Actually Target? 🔍 Thin, low-value content 📄 Duplicate or keyword-stuffed pages 📉 Slow-loading or poor mobile experiences ❌ Misleading titles and clickbait 🔗 Spammy backlinks or poor domain trust And sometimes, even great websites get hit. Because it’s not always about what’s broken — It’s about what Google now prioritizes more. What Should You Do When an Update Hits? 1️⃣ Don’t panic. Drops might be temporary. 2️⃣ Audit your content. Is it helpful? Accurate? Original? 3️⃣ Improve UX. Focus on mobile, speed, clarity. 4️⃣ Strengthen E-E-A-T. (Experience, Expertise, Authority, Trust) 5️⃣ Stay consistent. Keep publishing value, not just keywords. SEO isn’t a one-time task. It’s a long-term relationship , with searchers and with Google. When the algorithm shifts, it’s not out to punish you. It’s trying to serve the user better. Your job is simple: Keep serving the user too.

Hey there! Google’s new “AI mode” rollout is a seismic shift in how search works—and what that means for SEO. Here’s a deep dive into what’s changed, why it matters, and how you can adapt: 1. Nature of the AI Mode Update Beta to Official: Google’s “AI mode” has graduated from beta and is now live for all users, marking the end of the classic 10-blue-link era . Fewer Click-throughs: Instead of a long list of results, you’ll often see just three website citations, plus a rich AI-generated answer pane that may fully answer queries without sending people to your pages . Closed Funnel Ambition: Google wants to be both the “top” and “middle” of your marketing funnel—keeping searchers on its platform rather than sending them elsewhere . Answer Engine: Think of Google more like a “glorified large language model” than a traditional search engine; its goal is to solve problems directly inside Google’s ecosystem . LLM Optimization: We’re transitioning from SEO to “AI search optimization” (sometimes called LLM optimization), where your content must feed large-language prompts, not just keyword queries . 2. Impact & Consequences: Traffic Declines: Expect a hit to pure organic pageviews—“zero-click” searches will skyrocket as Google answers questions outright . Winners vs. Losers: Generic listicles and fluff content will suffer most. Businesses offering tangible value (product demos, proprietary data, services) will fare better . Client Pitches Got Harder: SEO agencies will struggle to justify ROIs when visibility no longer translates into visits . Risky Reliance: Treating your site as the sole lead-gen channel is “dangerous”—diversify where and how you attract audiences . 3. Shifting Focus & KPIs Ditch Zero-Click Metrics: Tracking click-through rates on Google results is becoming irrelevant. Metric That Matters: Shift to business KPIs—leads, demos booked, purchases—even if they start on YouTube, LinkedIn, or email rather than your blog . Customer-Centric Goals: Don’t measure impressions; measure how many customers you actually get, regardless of the channel. 4. New Strategy: Topic Domination Core Topic Identification: Pick the one theme most central to your business (e.g., “workplace productivity software for SMEs”). Own Real Estate Everywhere: Populate Google Business Profile, YouTube tutorials, LinkedIn posts, email newsletters, paid ads—anywhere your topic lives 5. Content in the AI Era Quality Over Quantity: Automated, bulk-generated content gets suppressed; focus on unique expertise and deeply researched pieces . Clear Business Objective: Every asset (blog post, video, PDF) needs a tied KPI (leads, sign-ups, social shares), not just pageviews . Avoid the “10-Second” Trap: If AI can spit out your article in seconds, rethink it. 6. Agency Adaptation Beyond SEO Services: Package your offerings like an investment fund: “Here’s our growth strategy to drive $X in new revenue,” not “We’ll get you to Page 1.” follow Kautilya Roshan for more

A client came to us stuck at 669 monthly visitors despite having massive content volume. 9 months later: 4,195 visitors (527% increase). The problem wasn't lack of content. It was too much of the wrong content. Here's how we cleaned it up: Problem #1: Content Quality Crisis After auditing all 1,200+ URLs, we found the real issue. Thin content everywhere. Duplicate pages. Auto-generated looking stuff that screamed "scaled content abuse" to Google's filters. This wasn't just hurting rankings. It was putting the entire domain at risk. Our fix: - Removed low-value pages completely - Applied noindex to borderline content - Focused the site on true topical authority Result? We cut the fat and kept only content that served real search intent. Problem #2: Pagination Disaster Google had completely stopped indexing paginated URLs. Why? Misconfigured canonicals and a noindex rule that blocked pagination entirely. This meant: - Lost indexation across hundreds of pages - Zero equity flowing through internal links - Google couldn't discover new content We corrected the canonical logic and removed the noindex tags. Within weeks, Google started crawling properly again. Problem #3: Blocked Critical Resources The robots.txt file was blocking essential CSS and JavaScript. Google couldn't render pages correctly. This killed their ability to understand page content and user experience signals. We adjusted robots.txt to allow crawling of critical resources. Page rendering improved. Rankings started climbing. Once the technical foundation was solid, we shifted to content expansion. Built 24 long-form pillar articles targeting primary keyword clusters in their niche. Each article: - Used AI for outlines (speed) - Required editorial review (quality) - Positioned as authoritative resources (E-E-A-T) These weren't thin AI posts. They were comprehensive guides the audience actually wanted. The results? January 2025: 669 organic sessions September 2025: 4,195 organic sessions 527% traffic increase. Engaged sessions jumped from 295 to 2,109 (614% increase). Engagement rate climbed from 44.1% to 50.27%. Most agencies focus on publishing more content. We focused on three things: - Remove content that hurts domain trust - Fix technical issues blocking Google's crawlers - Only then add strategic content that builds authority The technical fixes came first. Content expansion came second.

YouTube fired first. Now Meta’s taking aim at unoriginal content! For once, the algorithm is backing real creators, not the copycats and slop creators. On July 14, 2025, Meta announced it’s going after accounts that repeatedly repost unoriginal content. AI content is exploding. Tools like Sora, Runway, ElevenLabs, and ChatGPT have made it easy to churn out 100 posts before breakfast. But with that ease came what many now call "AI slop", content that is: - Mass-produced - Light on originality - Engineered for clicks, not value - Designed to trigger the algorithm What started as freebooting has now evolved into full-scale content laundering. Meta’s crackdown is an admission: slop is suffocating quality, hurting creators, and eroding trust. Here’s what’s rolling out: - Repeat offenders face reduced reach and monetization loss - Over 10 million impersonator accounts were nuked - Duplicates are now auto-detected and buried - Attribution links on reposts will credit the real creator - A risk dashboard will show creators how policy impacts them And for India, where the creator ecosystem is huge but fragile this is a much-needed correction. We’ve all seen it: A niche creator goes viral ➡️ Their idea gets stolen ➡️ Copycat gets rewarded ➡️ Original voice fades into oblivion. Meta’s saying: Not anymore. In a country where copyright laws are weak and credit theft runs rampant, this sends a loud message: "We see you. We’re protecting what you built." If you’re someone who sweats over edits, storytelling, POV, and personal voice, well, take a bow. The algorithm is finally rewarding craft over churn. Brands, it’s your move now. Your metrics need a rethink. ✅ Original creators will get more organic love ✅ Copy-paste creators will get shadowbanned ✅ Brand safety ≠ follower count anymore, it’s now about authenticity, not just compliance And what about AI-enhanced creators? Good news: you’re safe if you’re adding value. Script with AI? Great. Use it for edits? Sure. Tell real stories with it? Even better. But if you're just batch-generating clips hoping to go viral then the party's over. This isn’t a war on AI. It’s a line in the sand between innovation and imitation. YouTube made a similar move just days before Meta, updating its monetization rules to block repetitive, AI-spammy content. Both platforms are saying the same thing loud and clear: Monetization is a privilege, not a shortcut. We're entering a new chapter: - Attribution tech is going mainstream - Platforms will favour sustainability over growth hacks - Originality will outweigh volume - Brand deals will shift to creators with true POVs and loyal communities - AI will become a co-creator, not a ghostwriter This might look harsh, but for creators who’ve played fair, built slowly, and added real value, it’s long overdue. In a world where anything can be copied, being original is the ultimate flex. To the storytellers, thinkers, weirdos, and originals - this one’s for you.🔥

YouTube just totally shifted the future of AI and the creator economy. Earlier this week, YouTube started demonetizing AI-generated content, synthetic voices, and low-effort repackaged clips. Channels that have been gaming the system with mass uploads and content farms? Seems like the future is looking bleak. And it's not entirely surprising. YouTube is protecting their advertisers. If I'm spending money to advertise on the platform, I want my ads running on channels with real humans who've built real communities. Not faceless AI farms churning out content to game the system. This move is going to take the wind out of the sails for thousands of faceless AI channels. And at first I thought...Good Riddance. But then I thought about it for a bit longer... We can't be that far from seeing scripted animated movies that rival Pixar being uploaded to YouTube? Right? Should that be demonetized just because it uses AI voices or animations? I don't think so. I guess the real question isn't whether AI is involved. It's whether the content adds genuine value and represents intentional creative work. YouTube is drawing the line at low-effort, mass-produced content. But as AI tools become more sophisticated, they're going to need to get more explicit about what constitutes "premium" AI content versus system gaming. This policy change is going to force creators to be more intentional about how they incorporate AI into their videos. No more shortcuts. If you're using AI, it better be enhancing genuinely valuable content, not replacing human creativity entirely. The creator economy just got a lot more human again. And despite a few of my recent posts bashing YouTube for other moves, I think this one was brilliant. Love you, YouTube. #CreatorEconomy #YouTube #AI #ContentCreation

🚨 Google June 2025 Core Update: What You Need to Know 🔍 Google officially rolled out its second broad Core Update of 2025 on June 30 — and if you’ve noticed ranking shifts, you're not alone. 🌍 Global Impact: All regions and industries 📊 Key Focus: Quality content per page, not site-wide. 💡 Key Insights: ✅ Pages with strong E‑E‑A‑T (Experience, Expertise, Authoritativeness, Trustworthiness) are gaining. ⚠️ Thin or low-value AI content? It’s taking a hit. 🔄 Volatility is high — even well-established sites are seeing fluctuations. 🧠 What To Do: 1️⃣ Stay calm – don’t make drastic changes until rollout ends 2️⃣ Focus on long-term content value, not SEO hacks 3️⃣ Monitor GSC + GA data closely (impressions, CTRs, rankings) 4️⃣ Audit individual page quality — every page counts now! This update rewards real value. Human-first, expert-driven content is king. If your rankings dipped, it’s not a penalty — it’s a signal to refocus on relevance, originality, and helpfulness. 📥 Need help assessing your site’s E‑E‑A‑T or figuring out what changed? Happy to help! Let’s connect. #googleupdate #seo #coreupdate #digitalmarketing #contentstrategy #eat #searchrankings #june2025 #googlesearch #seotips #linkedinseo #searchengineoptimization

Organic traffic is dropping—and it’s not just you. It’s systemic. Aimclear just published a brutally honest breakdown of why this is happening, and frankly, it’s a must-read for anyone who’s still scratching their head over vanishing clicks. “Google isn’t just surfacing fewer organic results — it’s conditioning users to never leave the platform.” We’ve been watching this shift happen for years. But now, it’s gone from subtle to structural. - AI overviews steal visibility - Featured snippets give away the answer, not the click - Reddit, YouTube, and Google’s own content dominate top real estate - Zero-click searches are the norm This isn’t just an algorithm tweak—it’s a full pivot in business strategy. Google’s evolving from a search engine into a destination. One where keeping users on-platform is more profitable than sending them to your site. In other words: “Google is not your friend. It’s your frenemy.” You feel it in organic, but you also feel it in paid: Cost per click? Rising. Quality of traffic? Falling. Conversion paths? Longer and fuzzier. It’s a frustrating shift, especially for those who play by the rules, focus on quality content, and invest in sustainable strategies. But it’s also a wake-up call: If your strategy still revolves around ranking for head terms, you’re going to struggle. If you rely too heavily on Google as your main acquisition source, you’re vulnerable. If your funnel is built around top-of-funnel traffic that never converts, it’s time to rethink. So, what can you do? → Invest in the platforms and channels you own → Build an email list you control → Develop content that earns return visits, not just clicks → Build brand equity, not just SERP equity → Focus on value delivery, not just volume Google’s playing the long game, and it’s playing for itself.

SEO Priorities: 1. Making sure Googlebot can fully render your pages 2. Making your content properly accessible (render, links, integrity) 3. Ensuring robots.txt is HTTP 200 4. Making sure your crawl stats are healthy 5. Eliminating non value content from domain: > 0 Click < 100 impr where content is 6-12+ months old > Content indexed/not indexed with no serve data where content is aged > Legacy content where no demand exists > Noindex, follow dead content that's required on the website > 301 anything with other traffic sources/external links 6. Core update impact review: > Segment by core update & impact > Generate a click gap and segment out losses > Audit content - value, uniqueness, depth, engagement, added value > Remove less topically relevant content (Anything diluting site theme) > Revamp relevant content that saw click drop off (consider information prioritisation) 7. Helpful content review: > Export 3 months before and after GSC data for specific HCU update > Isolate all content that lost > Segment by loss type (total loss/partial loss) > Review legacy GA / GA4 engagement time > Compare word counts to engagement time > Profile engagement where possible (Scroll event, click map, heatmap) > Review content digestibility / ease of reading > Review content priority (is content in order of priority) > Consider sub page user flow & review internal links > Segment by loss and sub folder / content types > Cull off non helpful content > Content that's good but not perceived as helpful (engagement) - consider UX updates, content shuffle, revamp, new media embedding, new internal links > Be patient and wait - long tail recovery first to rebuild engagement profile 8. Review update impact > Look at review depth, bias, readability, ux and engagement time over word count > Look at adding "new content" identify ways to add new value > Consider review bias > Consider vetted UGC integration > Do more than just update "year" on reviews > Create new comparisons > Provide more fluid content suggestions (dynamic content) > Look at tone of voice > Look at bias - do you provide enough of a teardown and honest looking review > Look at behaviour flow between product/category/offering and encourage more engagement w/better int links 9. Focus MORE on UX > Adopt information compression (say more with less words) > Consider impression profile from search console and focus more on the device platform with more searches > Improve content digestibility (line height, spacing, content breaks) > Utilise more media (video, image, interactive elements) 10. Build a brand > Generate more content with "no motive" and share via social > Interact in UGC platforms (no bias, not self promotional) > Distribute content via paid social > Create problem/solution content for Youtube #seo

Google’s July 2025 Update: What’s Changing in Search Link In Bio. Google completed its June 2025 Core Update rollout on July 17, but the ranking shifts are still unfolding — and July brought additional refinements that many are seeing across their traffic and visibility metrics. Here’s what stands out: Core Focus Areas: • Better alignment with user intent • More weight on E-E-A-T (expertise, experience, authority, trust) • Stricter penalties for manipulative link-building and keyword stuffing • Increased visibility for structured, well-organized content (especially for snippets and AI Overviews) • UX and mobile-first design now directly impacting rankings Under the hood: Google is applying newer systems like MUVERA and its Graph Foundation Model to improve how it understands relationships between content, context, and authority — not just keywords. What this means for site owners and marketers: • Sites with thin or outdated content saw drops • Sites focused on depth, clarity, and trustworthiness gained • UX, mobile performance, and semantic clarity are now critical 📌 If you saw volatility in early to mid-July, this is likely why. Now’s a good time to review your content, technical SEO, and user experience with fresh eyes. #SEO #GoogleUpdate #SearchEngineOptimization #ContentStrategy #EAT #July2025 #DigitalMarketing #SERP #TechnicalSEO #UX