Effective Use of Communication Platforms

Everyone has their role. But they have to stay in sync. Communication is the difference between cross-functional alignment and costly confusion. Finance, Ops, and RevOps all care about performance, but they often define and track it differently. And if your team spends more time interpreting each other than acting, growth stalls fast and value-creation is impossible. So what does effective communication actually look like in a scaling agency? 1. Create shared language around core concepts How: Agree on standard definitions for key metrics like “forecast,” “margin,” “utilization,” and even “booked vs. billable.” Put these into a shared knowledge base or glossary and refer back regularly in dashboards, meetings, and reporting. Example: You say “utilization is low.” Ops hears “we need to fire someone.” Finance hears “margins are tanking.” Instead, everyone agrees: utilization = total billable hours ÷ total available hours. Now you’re debating numbers, not definitions. 2. Use asynchronous updates for tactical reporting How: Move recurring tactical updates (like forecast roll-ups, budget tracking, pipeline status) into asynchronous formats like Loom videos, Slack threads, or shared dashboards so meetings are reserved for strategy and decisions, not reporting. Example: Instead of spending 30 minutes reviewing pipeline and delivery metrics in your weekly sync, each function posts a Loom walk-through in a shared channel every Monday. Your Tuesday meeting now focuses on what the data means and what to do about it. 3. Make project and pipeline transparency a default, not a request How: Give all three teams access to real-time delivery and pipeline data via shared tools (e.g., HubSpot, ClickUp, Float, Mosaic). Remove permission bottlenecks. Build dashboards that auto-pull from shared sources. Example: RevOps updates a proposal scope. Ops sees it immediately in ClickUp. Finance sees the expected hours in their margin model. No email. No Slack ping. No lag. Everyone acts faster because they’re already in the loop. Great collaboration doesn’t require more meetings. It requires better visibility and shared understanding. Get your communication architecture right, and everything else - forecasting, hiring, pricing, client delivery - gets easier. Clarity Scales. Misalignment Costs.

This is the golden age of fan engagement. Football clubs are in an unprecedented position where they can connect with fans across all generations. 👉 Clubs can now tailor their communication strategies to resonate with diverse audience segments. ❓ ❓ How can clubs use the various platforms strategically? ✅ TikTok ☑ Utilize youth-oriented language and slang to connect with a younger, trend-following audience. ☑ Discuss popular trends like trap music and gaming to captivate the interest of tech-savvy fans. ✅ Facebook ☑ Engage in conversations about parenthood, showcasing the club's commitment to family values. ☑ Explore the rich history of the club, fostering a sense of nostalgia among long-time supporters. ☑ Highlight city pride to deepen the connection between the club and its local community. ✅ LinkedIn ☑ Showcase the entrepreneurial spirit of the club's city by featuring local business leaders and entrepreneurs associated with the club. ☑ Emphasize the club's role in fostering economic growth and community development. ✅ Twitch ☑ Establish a presence on Twitch, essentially creating a personalized television channel for the club. ☑ Develop ad-hoc programs, including behind-the-scenes footage, interviews with players and fans, and interactive content to engage fans in real-time. ✅ Pinterest ☑ Curate boards displaying the most captivating images of the stadium, capturing the essence and atmosphere during matches. ☑ Showcase products for sale, transforming Pinterest into a visually appealing marketplace. 🔷 Final Thoughts ❗ This multi-platform approach ensures that football clubs can cater to the diverse interests and preferences of their fan base. 👉 Clubs can today create a comprehensive and inclusive fan engagement strategy that spans across generations. You can connect to a mum and a teenager at the same time on three different platforms! ❗ Clubs can now foster a deep and lasting connection with fans, ensuring the club's sustained success both on and off the pitch. ✔ I created a couple of strategies on how the club can produce content constantly. I will post them soon. ❓ On which platform do you follow your club? #footballbusiness #linkedinsports #socialmedia 

Communication is not about saying what we think. Communication is about ensuring others hear what we mean. Internal communications is about making employees feel good, engaged, informed, & connected. 🚙 It’s the engine behind culture, alignment, & business success. 🔗 It’s the bond that holds the teams together. 🩵 It’s about influence, not control. 📘 It turns corporate strategy into something real for the people. 💪 Internal communications is imperative. However, if everything is hyped to the max, then what is truly important? If all things are A+#1, then which one is truly first among equals? Thanks to technology, we can reach pretty much all employees all the time with everything that ever needs to be communicated. ❌ Just because we can doesn’t mean we should. ✔ We should limit broadcasting & embrace narrowcasting. Segment messages based on employee roles & locations. Defining clear segments & working groups for communication allows you to quickly send a message to the right individuals at any time. ✔ Make communication asynchronous. One example would be a post made on an employee App that others can respond to at any time. Asynchronous communication can be particularly effective for remote teams & those working across multiple time zones or languages (‘inline translations’ is a must). ✔ Move from broadcasting to conversation (interactive channels, Q&As, polls, surveys, feedback loops). ✔ Include your frontline workers. They hardly complain about too much communication. They miss it & too often miss out. ✔ Put in meaningful efforts to truly understand what your employees want. There is no bottom-up communication fatigue … as long as people don’t feel that their voices fall on deaf ears. ✔ Adopt an internal communications platform to connect with your employees at the right time, with the right information, & where they want to receive it. A platform that allows employees to opt in or out of certain information & updates.  ➡️ What has worked for you to reduce internal comms fatigue? Share your tips 👇👇👇 🍯