Building Trust on Low-Traffic E-commerce Sites

If you think nobody reads your “About” page… You’re probably wrong! Because it might just be the most visited page after your homepage. Why? Because if your company is new, people want to know who they’re dealing with. Especially in B2B, onboarding a new partner that might vanish in 6 months is a costly risk. So your “About” page isn’t just a nice-to-have. It’s a key ingredient to build trust. Here’s a structure that we know works 👇 1. What → In one clear statement: what do you do? → Optional: position yourself against competitors or alternatives (“Unlike X, we…”) 2. Your Story → Share why you started the business in a way that people can relate → How? By highlighting a key industry pain your audience feels every day 3. Mission & Vision → What are you trying to change? → Where’s this going? 4. Team & Partners → Early-stage? Just show founders to keep updating this page low effort → Mention partners or investors if it builds credibility 5. Milestones → A successful track record indicates you’re here to stay → No traction yet? Share past wins that make your mission credible 6. Stats & Awards → KPIs, awards, logos, media mentions = instant trust → Bonus points: link to case studies or customer love 7. CTA → What should they do next? Book a call? Try the product? So, don’t let this page be an afterthought. It could be the reason someone says “yes” 🤝 Got an "About Us" page example you like? Feel free to drop a link in the comments 🙏

As a Director of E-Commerce, I used to think the key to product details page (PDP) performance was keeping the product name and add-to-cart button always visible, like if people saw it enough, they’d feel safe clicking it. And honestly? I wasn’t wrong. Visibility matters. But only after trust is built. And that trust has to start the second the page loads. Because for most people, the PDP is their first interaction with your brand. 60% of traffic lands on product pages. Not your homepage. Not your campaign hub. Not the beautifully branded story page your CMO is in love with. The PDP is where people show up quietly asking a question: "Is this the thing that will help me and solve my problems?" Help me feel more confident. Help me sleep better. Help me look the way I want to feel. Help me feel seen. And too often, we greet them with a checklist. - Bullet points we didn’t write for them - Specs we didn’t explain - Photos that are boring We build for compliance, not connection. And then we wonder why the bounce rate is brutal. I only started to get it once I started listening. We added one simple survey to the PDP: "What problem will this product solve for you?" And the answers were so raw. A woman looking for a gift to repair a relationship. A man trying to manage pain without another doctor visit. Someone just wanting to feel better in their own skin. They weren’t looking for a feature. They were looking for hope. So we rebuilt the page: - Leading with the why, not the what - Reflecting their words, not ours - Images that show how the product is used (to solve problems) It wasn’t perfect. It didn’t please every internal team. But it made the customer feel understood. And that’s what moved the numbers. This works for the most mundane products like underwear and the most luxurious goods like a Birkin If your PDP isn’t making customers feel something, it’s not going to move them. It’s just another dead end in a long scroll of missed opportunities. What problems do your products solve for your customers?

When you walk into a store, the first thing you see is a greeter. - They smile - Offer to help - Make you feel comfortable. That interaction sets the tone for your store experience. Now, your Welcome Series is the online version of that greeter: It’s the first real touchpoint with your new customer. The goal is to: 1. Make a good first impression, 2. Guide them through their journey with your brand, and  3. Build trust right out of the gate. For eCommerce, SaaS, or service-based businesses, this is your chance to roll out the red carpet… 1. First Impressions Matter Just like how a friendly store greeter can instantly make or break a customer’s mood, your Welcome Series can make or break a new subscriber’s first impression. This moment helps them decide whether or not they want to engage with your brand. Welcome emails increase open rates by 50-60% This is way higher than standard promotional emails. That means customers want to hear from you when they first sign up. 2. Building Trust Early On A Welcome Series establishes trust by reinforcing why someone subscribed and how your product or service will meet their needs. How to build trust: - Outline what they can expect from you. Whether it’s the frequency of emails, the type of content, or any special perks, being upfront builds a foundation of trust. - People trust brands with a mission. You'll create an emotional connection if you can articulate your “why” and explain how you solve their problems. 3. Priming the Customer for Their First Purchase You know those store greeters that drop you the hottest deals or most popular products? Your Welcome Series should be doing the same thing. It should guide customers toward making that first purchase by: - Offering a time-sensitive discount in your Welcome Series to make customers feel more comfortable pulling the trigger on their first purchase. - Introducing your best-selling products or services to increase the chances of a purchase. 4. Building Long-Term Engagement You want to use these series as a chance to build a relationship that lasts with: - Educational guides, product tutorials, or thought-leadership articles - Finding out if customers prefer educational content or if they click certain product links to help segment and personalize future emails. - Offering early access to products or VIP benefits helps new subscribers feel valued. 5. Laying the Foundation for Segmentation The Welcome Series is meant to help you understand your customers and segment them for future targeted campaigns. How to use segmentation: - If a customer clicks on a product link but doesn’t buy → Segment them into an abandoned cart series or product follow-ups. - If a subscriber engaged more with educational content than product links → Send them more value-driven content rather than hard sales pitches. A subscriber who feels welcomed and informed is less likely to unsubscribe and more likely to engage with your future campaigns.

When you sell high-AOV products…you’re not selling products. You’re selling 𝘳𝘪𝘴𝘬 𝘵𝘳𝘢𝘯𝘴𝘧𝘦𝘳. At the $200-$1,000 price point…your customer isn’t wondering what it does. They’re wondering what happens if it 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘸𝘰𝘳𝘬. High-end DTC isn’t about price tags…it’s about 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘴𝘵𝘢𝘬𝘦𝘴.  • “Will this supplement mess up my sleep?”  • “Will this mattress feel good after 60 nights or sink in like the last one?”  • “Will this device actually help my recovery or just collect dust?” It’s not about specs. It’s about 𝘁𝗿𝘂𝘀𝘁. This is the micro-moment big DTC brands miss: The internal 𝘳𝘪𝘴𝘬 𝘤𝘢𝘭𝘤𝘶𝘭𝘢𝘵𝘪𝘰𝘯 that happens in 3 seconds before a customer clicks “Buy.” 𝗦𝗼 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘄𝗶𝗻 𝘁𝗵𝗮𝘁 𝗺𝗼𝗺𝗲𝗻𝘁? You stack trust at every angle—visually, emotionally, and statistically. Here’s how: 𝟭. 𝗦𝗵𝗼𝘄 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲.  • Use microcopy like:    “95% of customers see results within 30 days, or get their money back.”  • Or: “Try it for 100 nights. Don’t love it? We’ll pick it up.” 𝟮. 𝗠𝗮𝗸𝗲 𝗿𝗲𝘁𝘂𝗿𝗻 𝘀𝗮𝗳𝗲𝘁𝘆 𝗹𝗼𝘂𝗱𝗲𝗿 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂𝗿 𝗖𝗧𝗔.  • Put the guarantee above the fold, not buried in the footer.  • Build iconography that communicates “no regret” visually. 𝟯. 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀.  • Create scrollable UGC timelines like:  • “Day 1: Unboxing”  • “Day 30: Big changes in my sleep score”  • “Day 90: Bought one for my partner too” 𝟰. 𝗟𝗲𝘁 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝗳𝗶𝗹𝘁𝗲𝗿 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 𝗯𝘆 𝗰𝗼𝗻𝗰𝗲𝗿𝗻.  • “Show reviews from people with dry skin”  • “Show reviews from people who replaced X with this” This flips the narrative: You’re not 𝘢𝘴𝘬𝘪𝘯𝘨 for trust… You’re 𝘱𝘳𝘰𝘷𝘪𝘯𝘨 they won’t regret it. 𝙒𝙝𝙚𝙣 𝙮𝙤𝙪'𝙧𝙚 𝙘𝙝𝙖𝙧𝙜𝙞𝙣𝙜 𝙖 𝙥𝙧𝙚𝙢𝙞𝙪𝙢... 𝙩𝙧𝙪𝙨𝙩 𝙞𝙨𝙣'𝙩 𝙖 𝙫𝙖𝙡𝙪𝙚 𝙥𝙧𝙤𝙥. 𝙄𝙩'𝙨 𝙞𝙣𝙛𝙧𝙖𝙨𝙩𝙧𝙪𝙘𝙩𝙪𝙧𝙚. And if your site doesn’t deliver confidence 𝘣𝘦𝘧𝘰𝘳𝘦 the buy... You’re just hoping your brand name is enough. (𝗛𝗶𝗻𝘁: 𝗜𝘁’𝘀 𝗻𝗼𝘁.)

Why 67% of Visitors Won’t Complete Their Purchase on Your Site and How to Fix It! If you’re running an e-commerce store or any site for that matter, there’s one thing you can’t afford to ignore: trust. Your customers can’t walk into your store, touch your products, or meet you in person. The only thing standing between them and that “Add to Cart” button is their confidence in your brand. So, how do you build trust effectively? It starts with making your store feel professional, welcoming, and customer-first. Here’s a few trust-building strategies you can use to help turn visitors into customers: 1. Make Policies Transparent - Spell out your shipping, return, and refund policies clearly. PRO TIP: Offer a 60-90 No Questions Asked Guarantee (when possible). We have seen this consistently DECREASE returns. Make returns easy, the last thing you want are mad customers blowing up social media telling people you suck. 2. Showcase Social Proof: Include customer reviews, ratings, and photos on your home and product pages. Invest in quality images, DO NOT use stock photos. A clean, professional design signals reliability. Avoid unnecessary clutter and outdated visuals. Add trust badges on product page, cart and checkout pages (e.g., “Secure Payment” or “90 Day Risk Free Guarantee”). 3. Leverage User Generated Content: Share testimonials or case studies from your happiest customers. Highlight how your product made their lives better or solved a problem. 4. Show You Contact Info: Make it effortless to get in touch—think live chat, a support email, phone number AND physical address. Would you put your credit card info into a site with no phone number or address on it? You would be amazed how many sites do not have simple contact info listed anywhere. 5. Have a GREAT FAQ section, this will answer objections and ease doubts. Why does this matter? A store that feels trustworthy drives not just conversions but loyalty. It’s the kind of store customers love, they will be repeat buyers and brand advocates. Without trust, even the best product or site design won’t cut it. Start building more trust today and watch your conversions 🚀

Trust is vital for the existence of any online store. Does the shopper trust your brand and its products? Building trust fast is essential before a customer can leave your site. The quickest way to achieve this is with Product Reviews. Here's why reviews matter more than ever: 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 𝗗𝗿𝗶𝘃𝗲𝘀 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀: A staggering 95% of shoppers read reviews before making a purchase. Positive feedback from other buyers reduces hesitation and nudges customers toward hitting "Add to Cart." 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵 𝗥𝗮𝗻𝗸𝗶𝗻𝗴𝘀: Reviews generate fresh, user-generated content that search engines love. More reviews will increase your chances of ranking well on search results. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗦𝗲𝗹𝗹𝘀: Today's consumers crave transparency. Reviews—good, bad, and everything in between—help showcase your brand's authenticity and commitment to improving based on customer feedback. 𝗛𝗲𝗹𝗽𝘀 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗠𝗮𝗸𝗲 𝗜𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀: Detailed reviews provide insights into fit, function, and usability, reducing returns and boosting satisfaction. Happy, well-informed customers = fewer headaches for your support team. 𝗕𝗼𝗼𝘀𝘁𝘀 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆: New visitors are more likely to trust your store when they see a wealth of positive, detailed reviews. It signals reliability and builds confidence in your products. 𝗣𝗿𝗼 𝗧𝗶𝗽: Encourage reviews post-purchase with a simple, user-friendly process. Offering incentives, like discounts or rewards, can help spark engagement and boost the volume of feedback. Host monthly giveaways and enter users who leave reviews on their purchases. Whether you're just starting out or scaling your e-commerce store, make reviews your priority. They're not just a nice-to-have—they're a must-have. #EcommerceTips #ProductReviews #CustomerExperience #OnlineShopping #EcommerceMarketing

If your product page does not build trust, it’s losing sales! No matter how good your offer is, if people do not feel safe, they will not buy. Trust is not built with one big thing. It is built through small, consistent signals across your page. On every product page I work on, I make sure these 4 Trust Pillars are in place. Miss one, and you are giving your customer a reason to hesitate. 1. Social Proof This is trust from other people. Show star ratings, real customer reviews, and UGC directly on the page. 2. Security Proof This tells your customer the transaction is safe. Add secure payment icons (Visa, PayPal, Apple Pay) and SSL badges near the "Add to Cart" button. 3. Policy Proof This removes risk for the buyer. Show a short, clear return/shipping policy like: “Free Shipping + 30-Day Returns.” 4. Brand Proof It builds brand credibility and separates you from low trust dropshippers. Link to your About page or share a short mission statement that shows what you stand for. Every element on your product page is either building trust or creating doubt. When all four pillars are in place, customers buy with confidence. Which of these pillars is weakest in your store right now? Let’s fix that. P.S. Want a free CRO + retention audit of your store? DM me.

I just logged into a client's Klaviyo account (a Norwegian health brand selling wellness gadgets). What I saw shocked me: Their top-performing email each month was consistent: a long-form, plain text problem-solution email titled "Simple daily habits for pain relief." – Some context – This email doesn't push products. It simply offers 1-4 practical tips for their target audience of older adults. It’s pretty obvious why this works. You're not asking anything from the customer. You're simply providing value and helping them improve their lives. That builds trust. We've seen this work particularly well in health-related niches, but the concept can be applied broadly. A skincare brand could do "5 tips to transform your complexion." A fitness company could share "3 at-home exercises to relieve back pain." The possibilities are endless. In fact, we've seen success with a variation on this for clients who have blogs. The email teases valuable blog content, enticing readers to click through to the full post on the website. Again, it's all about delivering real value. When you consistently show up as a trusted resource, not just another company hawking products, customers naturally gravitate toward you. And the sales often follow (but that's not the primary goal of these emails). It's about playing the long game. Building relationships. Becoming a valued part of your audience's life. So if you're not already experimenting with this type of value-first, long-form email content, it's worth testing. The results might surprise you. #email #ecommerce #emailmarketing

Client came to me with a 96% cart abandonment rate In a recent consultation, a client shared a serious challenge: 👉 They had just started running Facebook Ads with a modest £500 budget. 👉 Their Initiate Checkout results were solid at $2 per action. 👉 But the cart abandonment rate was a shocking 96-97%. With their product priced at just $10, there was barely any room for profit. Their passion for growth was clear, but the numbers were unsustainable. Here’s how we tackled the problem and turned things around: Key Issues Identified: 1️⃣ Trust Issues – No custom domain or optimized checkout experience made the site seem less credible. 2️⃣ Slow Website – Long load times and disconnected ad-to-page messaging disrupted the user journey. 3️⃣ Conversion Funnel Flaws – Sending users straight to checkout without enough product information or engagement. 4️⃣ Weak Ad Strategy – Over-reliance on a low-margin product and no upsell options to boost revenue. Our 3-Step Solution Step 1: We revamped the website: ◾ Secured a custom domain for better trust. ◾ Improved load times by compressing large images. ◾ Added a product details page for clarity before checkout. Step 2: We focused on creating a better conversion funnel ◾ Shifted from direct checkout to a multi-stage funnel. ◾ Launched video-based ads highlighting the product's solution. ◾ Retargeted high-engagement viewers (50%+ watched the video). ◾ Added upsell opportunities post-purchase to boost AOV (Average Order Value). Step 3: While making these changes, we paused high-budget campaigns and ran low-cost awareness ads to stay visible. This allowed us to: ◾ Fine-tune ad creatives for better consistency. ◾ Use heatmaps to identify why users were dropping off. The results? ◾ Reduced cart abandonment by solving trust and usability issues. ◾ Boosted AOV with strategic upsells and smarter pricing. ◾ Created a sustainable strategy to make the product profitable. Are you facing similar issues with your e-commerce growth? book a call with me (Link in Bio)

Many websites look great but fail to convert. Why? They might be missing three key ingredients for success: User Experience, Trust Signals, and Urgency. Enter Searchbloom’s UTU Methodology. Let’s break it down: U: User Experience (UX) Your website is an interactive experience. So, how do users navigate it? Step 1: Gather data. Use tools like Microsoft Clarity, hotjar or Google Analytics  to track heatmaps, clickmaps, funnels, and user behavior. Step 2: Define success. Is it longer sessions, more add-to-carts, or higher purchase rates? The goal?  A frictionless experience that makes every action intuitive, easy, and rewarding. T: Trust Signals Trust is the currency of the internet, but trust signals are often underutilized. Without it, users abandon ship. You can start to build trust by:  - Displaying trust badges (e.g., Norton, McAfee ) on cart and checkout pages.  - Highlighting social proof with testimonials, video reviews, and UGC.  - Showing credibility through SSL certificates, certifications, and verified customer reviews. Trust signals reduce hesitation and make users feel safe clicking "Buy Now." U: Urgency Procrastination is your enemy, but urgency is your best friend.  - Show stock availability (e.g., "Only 5 left!"), countdown timers, or high-demand notices.  - Offer limited-time deals or early-bird specials to push users to act now. When done right, urgency motivates action without feeling pushy. By addressing experience, trust, and urgency, UTU creates a CRO trifecta that can turn hesitant users into confident buyers. Which of these ingredients does your website need most right now?