Dynamic Content Strategy for Consumer Trust

Here's why your content isn't converting into clients. You're missing the perfect content distribution formula. This morning I'm sharing my 30-60-10 content formula. That means when you create content, you distribute your efforts strategically to build trust before you sell. Here's how it breaks down: ❤️ 30% Light-Hearted Content: ↳ Share your personal journey ↳ Behind-the-scenes moments ↳ Lifestyle and life-oriented posts 💡 This builds relatability and shows your human side. 💡 The goal is to make people want to follow your story. ❤️ 60% Educational Content: ↳ Teach your audience something valuable ↳ Share industry knowledge and insights ↳ Help them feel educated and empowered 💡 This establishes you as the go-to expert. 💡 The goal is to position yourself as their trusted thought leader. ❤️ 10% Bottom Funnel: ↳ Promote your services ↳ Share case studies ↳ Offer discovery calls 💡 This converts your built trust into business. 💡 The goal is to turn followers into paying clients. The system isn't perfect. It won't work for everyone immediately. But it's a proven start. This aligns with my mission of building authentic relationships. Not just chasing followers. Regardless of your industry. I hope this helps you create content that converts. Instead of content that just gets likes ❤️ Tell me, which part of this formula do you struggle with most? Let's discuss and learn from each other 🤝 P.s. ✍🏻 I am Benjamin Loh, CSP, a strategic growth coach and consultant who has taught over 65,000 leaders in over 20 global cities and constructed some of the leading icons (TOT, Award Winners) in the financial industry in Asia through the power of authentic storytelling and authority building. 💪 Follow me for personal brand and growth insights. #contentstrategy #personalbranding #socialmediatips #linkedInstrategy #onlinepresence

Consumer Trust in Advertising Is Growing, Especially Among Younger Audiences. Marketers often chase performance metrics but overlook something more valuable: trust. The good news is that trust is rising and redefining how modern consumers connect with brands. Here’s what the data tells us: • Trust in advertising among 18 to 34 year olds has increased by 16 points since 2022  • 54 percent of consumers trust online reviews as much as personal recommendations. This is not just a trend. It is a shift in how trust is earned and how purchase decisions are made.Younger demographics are not against advertising. They are against inauthenticity. So how do you earn their trust and convert attention into loyalty? Five Trust Building Tactics Backed by Behavior 1. Prioritize Social Content That Feels Native, Not Promotional Social content is where consumers explore and evaluate. Short videos, behind the scenes clips, and real customer stories perform better than polished campaigns. These formats build familiarity and connection faster than static ads ever could. 2. Let Authentic Reviews Do the Talking Real feedback from real users creates social proof. Screenshots, testimonials, and casual shoutouts provide context and credibility. People trust people, not taglines. 3. Start Conversations, Not Just Campaigns Engage directly. Answer questions, respond to comments, and participate in real time. Direct engagement shows there is a human behind the brand, which builds rapport and retention. 4. Be Transparent From the First Click No hidden pricing, no buried terms. Clarity from the start creates a sense of fairness, which leads to stronger trust and fewer abandoned journeys. 5. Partner With Trusted Creators Over Big Influencers The right creator has earned credibility with their audience. That relationship translates into more meaningful attention and better alignment with your brand’s values. If trust drives buying decisions, then content today should feel more like a conversation than a campaign. Want to create content that builds trust, converts customers, and fuels growth? Message me and let us bring your brand to life through the stories your audience already wants to hear.

Crystal Mullins of OSG, emphasizes the need for businesses to modernize Customer Communications Management (CCM) to meet evolving consumer expectations. Companies must move from compliance-focused documents to dynamic, interactive, and user-friendly communications. Crystal Mullins highlights five key strategies for modernizing CCM: 📖 Prioritize Readability and Usability Beyond compliance, documents should be optimized for various devices, especially mobile. Clear layouts and concise content improve comprehension by 47%, reducing customer support inquiries. ⚡ Leverage Interactive Features Interactive documents—like one-click payments and embedded tools—boost engagement by 35% and streamline customer actions. 🤖 Enhance Self-Service Capabilities Embedding AI-powered chatbots and FAQs within digital documents allows customers to resolve issues independently. Over 60% of customers prefer self-service over direct support interactions. 🎯 Personalize Communications Using data analytics to tailor content strengthens relationships and boosts satisfaction by 20%, fostering brand loyalty. 📲 Enable Multichannel Delivery Providing seamless communication across email, SMS, and mobile apps increases digital adoption by 25%, reducing reliance on paper-based communication. 🏆 OSG and InfoSlips’ Award-Winning Innovation OSG and InfoSlips won the 2024 Xplor Application of the Year Award for transforming Explanation of Benefits (EOB) documents into interactive, customer-centric experiences, enhancing engagement and efficiency. Businesses must embrace customer-centric CCM strategies to stay competitive. Enhancing readability, interactivity, self-service, personalization, and multichannel delivery ensures superior customer experiences and long-term success.

Ever wonder why most shoppers never finish checking out? Nearly 70% of carts get left behind. Feels personal, right?   The truth: shoppers bail because what they see doesn’t 𝑓𝑒𝑒𝑙 made for them. Static pages and generic product blocks just aren’t cutting it.   𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 fixes this.💡   When your store adapts in real time, → Shoppers spot products that fit their vibe → Banners shout out sales and bundles that matter to them → Every touchpoint feels personal, not random   We've seen it firsthand. Conversion rates double. Bounce rates drop. Customers actually come back.   𝗤𝘂𝗶𝗰𝗸 𝗪𝗶𝗻𝘀: ✅ Show recently viewed products upfront ✅ Personalize offers based on browsing history ✅ Use urgency—like “selling fast”—only for 𝑟𝑒𝑙𝑒𝑣𝑎𝑛𝑡 items   People want to feel seen, not sold to. It's not about tricking them into buying. Make every visit feel like it was designed 𝑗𝑢𝑠𝑡 𝑓𝑜𝑟 𝑡ℎ𝑒𝑚, and your abandoned cart problem shrinks.   Are you personalizing content for your visitors yet, or still rolling with the same template for everyone?   https://lnkd.in/g-GPkvCW   #eCommerce #ConversionRate #Personalization #CRO