How to Prove Platform Trustworthiness

We made this security site instantly trustworthy. Here’s the full process from wireframe to handoff: Panther came to us with a solid product: But their website didn’t reflect the: (Clarity, power, or trustworthiness of their cloud security platform.) It looked like every other enterprise SaaS site: - Busy screens - Dense jargon - Disconnected storytelling - No clear sense of value or outcome And here’s the real issue: Security is all about trust. But most platforms start by overwhelming users, ↳ before even showing what problems they solve. So here’s what we changed (and how): Our exact wireframe-to-handoff process: 1. Purpose-built UX structure: We started by mapping real user flows ↳ especially buyers, analysts & security engineers. 2. Designed with trust psychology: - Confident layout - Data-backed visuals - Performance stats front and center 3. Simplified the story: We removed clutter. And turned complex security signals into: - Digestible sections - Clear benefit-led content - Product-first hierarchy 4. Made visuals do the talking: We used: - Functional UI previews - Ambient motion - Smart use of brand color and contrast 5. Handoff = frictionless: We worked closely with Panther’s engineering team ↳ So implementation was fast, precise, and dev-ready. The result? A homepage that does more than just look good: - It converts faster - Builds trust instantly - Feels like an extension of the product itself The real win: We helped users feel safe before they even signed up. Because trust isn't just a feature. It’s an experience. P.S. What’s one small design detail that makes a website instantly feel secure to you?

Want data platforms people actually trust? It takes more than just tools. My practical experience shows four key ingredients... Many of us in the data world know the feeling. Too much time spent fixing broken pipelines, dealing with unreliable data, and feeling like we're constantly firefighting instead of enabling insights. Building data platforms that truly solve these problems and deliver lasting value requires a shift towards thinking about the platform itself as a product, designed to serve its users effectively. Having built and led data platform engineering teams across different industries, from online groceries, music tech, to finance (following years as a data engineer in other sectors), I've had the chance to see what works and what doesn't. In my latest blog post, I dive into these practical lessons learned. I explore four key ingredients necessary for creating data platforms that people find useful: 1. Thinking like a product owner: Understanding user needs deeply and curating the right solutions, not just offering raw technology. 2. Building helpful software abstractions: Going beyond basic infrastructure to create the tools and automation that genuinely simplify workflows and enforce standards. 3. Enabling a broad range of users: Designing for self service and safety, making sure everyone from application developers to analysts can work effectively. 4. Operating a truly reliable foundation: Recognizing that trust is built on stability and taking full responsibility for the platform's operations day in and day out. Getting these areas right is fundamental if we want to move away from constant firefighting and build data systems that provide a dependable foundation for the business. If you're interested in exploring these ideas further, you can read the full post on my substack (link in comments). #dataplatform #dataengineering

Here's our radical approach to measurement partnerships: No trust required. Just evidence. Every Recast model makes predictions. Next month's revenue will be $X. If you cut Meta spend by 30%, sales will drop by $Y. And so on. The key is that each of these forecasts are specific numbers that reality will either confirm or reject. This creates falsifiability. It means we don’t have to ask clients to trust us as a vendor. Instead, we’re asking them to verify our predictions. When a Recast model predicts $150K in incremental revenue with a specific budget change, but reality delivers -$50K, everyone sees the miss. There’s no hiding behind a "proprietary model" or opaque assumptions. The model was wrong and it needs to be fixed. We think this is a critical solve to one of measurement's oldest problems: who judges the judge? When platforms grade their own homework, they will almost always pass. When consultants evaluate their recommendations, they're always brilliant. But when you make falsifiable predictions, the data becomes the judge. Revenue either comes in or it doesn’t. New customers convert or they don't. Reality has the final say. That's the relationship we want with clients. Not faith-based partnerships where you hope we're right, but evidence-based ones where we prove it every week.

📍𝗬𝗼𝘂’𝘃𝗲 𝗚𝗼𝘁 𝟱 𝗦𝗲𝗰𝗼𝗻𝗱𝘀 𝘁𝗼 𝗘𝗮𝗿𝗻 𝗧𝗿𝘂𝘀𝘁 𝗼𝗻 𝗬𝗼𝘂𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 (𝗛𝗲𝗿𝗲’𝘀 𝗛𝗼𝘄 𝘁𝗼 𝗡𝗮𝗶𝗹 𝗜𝘁) We all know first impressions matter, right? Well, your website is no different. The moment someone lands on your site, you’ve got just 5 seconds to make them feel like they can trust you. So, what happens in those 5 seconds? Simple: either you build trust, or you lose them for good. And no, it’s not about flashy design or fancy animations. It’s about the little things that make visitors feel comfortable and confident in what you offer. Here’s how you can nail it: ➜ 𝗕𝗲 𝗖𝗿𝘆𝘀𝘁𝗮𝗹 𝗖𝗹𝗲𝗮𝗿 𝗔𝗯𝗼𝘂𝘁 𝗪𝗵𝗼 𝗬𝗼𝘂 𝗔𝗿𝗲 Visitors shouldn’t be guessing what you do or who you are ↳ Make your value proposition loud and clear right at the top. ↳ Who are you? ↳ What do you do? ↳ Why should they care? Keep it simple, no jargon. ➜ 𝗦𝗵𝗼𝘄 𝗬𝗼𝘂’𝗿𝗲 𝗥𝗲𝗮𝗹 People trust people, not faceless brands. ↳ Include real photos of your team, office, or workspaces. ↳ Stock photos? They don’t cut it. Show your real faces. ↳ And let’s not forget: add testimonials from real people with names and faces. It’s proof you’re not just talking the talk. ➜ 𝗣𝗿𝗼𝘃𝗲 𝗬𝗼𝘂’𝗿𝗲 𝗟𝗲𝗴𝗶𝘁 Have you ever trusted a site without visible contact info? Me neither. ↳ Always, always include easy-to-find contact details—phone, email, or even a chat box. ↳ If you’ve worked with big names or been featured in publications, show it! But, keep it humble. ➜ 𝗗𝗼𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗧𝗲𝗹𝗹…𝗦𝗵𝗼𝘄 𝘁𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 Anyone can say they’re the best, but can you prove it? ↳ Share real results: How have you helped clients? What impact have you made? ↳ Case studies speak louder than any slogan. ➜ 𝗞𝗲𝗲𝗽 𝗜𝘁 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 People connect with people, not logos. ↳ Add a personal touch—whether it’s your founder story or a brief video from the team. ↳ Remember, a human connection goes a long way in building trust. ➜ 𝗗𝗼𝗻’𝘁 𝗟𝗲𝘁 𝗦𝗽𝗲𝗲𝗱 𝗕𝗲 𝗮 𝗧𝗿𝘂𝘀𝘁 𝗞𝗶𝗹𝗹𝗲𝗿 A slow website is a fast way to lose a visitor. ↳ Make sure your site loads quickly, especially on mobile. A delay might feel like a warning sign to your visitors. ➜ 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 Visitors don’t want to waste time figuring out how to navigate your site. ↳ Keep your layout simple and intuitive. ↳ Don’t overwhelm with too many choices or complicated forms. The truth is, building trust isn’t about complicated strategies. It’s about being clear, real, and approachable. People want to feel confident they’re making the right decision, and your website is the first step in proving it. Now, take a look at your site what’s one change you could make to start building more trust today? Let’s make it happen! Drop a comment or send me a message if you need help making your website a trust magnet.

Why 67% of Visitors Won’t Complete Their Purchase on Your Site and How to Fix It! If you’re running an e-commerce store or any site for that matter, there’s one thing you can’t afford to ignore: trust. Your customers can’t walk into your store, touch your products, or meet you in person. The only thing standing between them and that “Add to Cart” button is their confidence in your brand. So, how do you build trust effectively? It starts with making your store feel professional, welcoming, and customer-first. Here’s a few trust-building strategies you can use to help turn visitors into customers: 1. Make Policies Transparent - Spell out your shipping, return, and refund policies clearly. PRO TIP: Offer a 60-90 No Questions Asked Guarantee (when possible). We have seen this consistently DECREASE returns. Make returns easy, the last thing you want are mad customers blowing up social media telling people you suck. 2. Showcase Social Proof: Include customer reviews, ratings, and photos on your home and product pages. Invest in quality images, DO NOT use stock photos. A clean, professional design signals reliability. Avoid unnecessary clutter and outdated visuals. Add trust badges on product page, cart and checkout pages (e.g., “Secure Payment” or “90 Day Risk Free Guarantee”). 3. Leverage User Generated Content: Share testimonials or case studies from your happiest customers. Highlight how your product made their lives better or solved a problem. 4. Show You Contact Info: Make it effortless to get in touch—think live chat, a support email, phone number AND physical address. Would you put your credit card info into a site with no phone number or address on it? You would be amazed how many sites do not have simple contact info listed anywhere. 5. Have a GREAT FAQ section, this will answer objections and ease doubts. Why does this matter? A store that feels trustworthy drives not just conversions but loyalty. It’s the kind of store customers love, they will be repeat buyers and brand advocates. Without trust, even the best product or site design won’t cut it. Start building more trust today and watch your conversions 🚀