Augmented Reality Design Uses

BALENCIAGA just launch high-end fashion that can merge with virtual reality. Turning fashion into an immersive experience seems like sorcery but the luxury fashion house did it. Embedding a virtual dimension within tangible fashion is making iconic pieces quite personal. And BalenciagaMusic is doing exactly that. At the debut of "connected clothing" with EON, Balenciaga embedded VR into physical products. Here’s how they did it: They used Web2 to meet customers digitally, where they are now. EON's digital ID links physical clothes to exclusive online content. Customers scan NFC chips in limited clothes to unlock special Balenciaga music experiences. These include: - New "Patterns" track by Archive - Curated playlists - Hub with music content Demna, Artistic Director, said music is integral to Balenciaga culture. According to Natasha Franck, EON's CEO, the possibilities of their product cloud include: Driving more sales from one item Linking physical and digital Moving beyond basic traceability The technology draws customers from real life into virtual experiences. This connects Balenciaga culture to customers. The immersive direction for Balenciaga clothing points to a breakout evolution. One where operational technology merges with artistic expression and community building. A future without a gap between physical products and digital experiences is close. What’re your thoughts on experiential fashion? #fashion #balenciaga

A surgeon in Berlin just operated while looking straight through a patient's spine. Not with X-rays. With holograms floating above the body. Helios Berlin-Buch is the first German hospital where surgeons wear AR glasses during spinal surgery. They see organs, bones, and blood vessels in 3D - while operating. What this means: → 40% more accurate implant positioning → Significantly shorter surgery times → Faster recovery for patients Think about that. 1.9 million spine surgeries happen globally each year. 1.9 million people facing potential paralysis. 1.9 million families holding their breath. Now imagine those same surgeries with: • Millimeter precision guided by AI • Surgeons seeing through tissue in real-time • Gesture controls keeping hands sterile The technology that once were for a privileged few? Now spreading to major hospital globally. Here's what changes everything: A spinal implant off by 2mm can mean permanent nerve damage. With AR, surgeons place it perfectly. First time. Every time. By 2025, 20% of surgeons will operate with this superhuman vision. That's 380,000 spine surgeries made safer. 380,000 people with better chances of walking. 380,000 families getting good news. This isn't just better surgery. It's a whole change in healthcare to improve and use the latest technology. The solutions are getting cheaper and more accessible, but still more funding is needed to support doctor's training with AR/VR and the otherwise complicated operations. Follow me, Dr. Martha Boeckenfeld, for more breakthroughs saving lives. ♻️ Share if you believe every surgeon should have superhuman vision. #MedTech #Innovation #FutureOfHealthcare

While the world continues to be captivated by the advances in Artificial Intelligence, there’s another silent revolution unfolding, one that’s not just powering minds, but enhancing how we perceive, feel, and engage with reality. 𝐀𝐮𝐠𝐦𝐞𝐧𝐭𝐞𝐝 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 (𝐀𝐑), 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 (𝐕𝐑), 𝐚𝐧𝐝 𝐄𝐱𝐭𝐞𝐧𝐝𝐞𝐝 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 (𝐗𝐑) 𝐚𝐫𝐞 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐟𝐮𝐭𝐮𝐫𝐢𝐬𝐭𝐢𝐜 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬 They are here, they are practical, and they are solving real-world problems in ways traditional technology cannot. In India, where the challenges of geography, affordability, access, and diversity intersect, AR, XR, and VR are becoming critical enablers of transformation—especially when integrated thoughtfully with AI. India is emerging as not only a fast adopter but also a high-potential creator in this space. In the 🎯 healthcare sector, Indian giants like Apollo Hospitals and healthtech platforms like MedAchievers have adopted VR-based training and patient rehabilitation. AR-assisted surgeries are helping surgeons visualize and execute complex procedures with higher precision. In the 🎯 manufacturing and heavy engineering sector, Tata Motors and Larsen & Toubro are leveraging AR for remote diagnostics, equipment training, and quality control on the assembly line. VR simulations are replacing costly physical prototypes in the design stage, and digital twins powered by XR are reducing error margins and boosting productivity—proven to increase operational efficiency by up to 30% according to McKinsey. 🎯In Rajasthan, VR-enabled science labs are enabling students in government schools to explore anatomy and physics beyond textbooks. 🎯 Real estate has embraced immersive technology with open arms. Noida-based startup SmartVizX has transformed project walk-throughs using VR, allowing clients—especially NRIs—to explore properties remotely. Top brands like Godrej Properties and DLF have reported a 25–30% higher lead conversion using VR-assisted sales kits. 🎯 Retail and e-commerce too are evolving beyond product images. Lenskart’s AR-powered virtual try-on, Tanishq’s immersive try-before-you-buy feature, and Reliance Trends’ AR dressing rooms are reducing product return rates and enhancing buyer confidence. These experiences build brand loyalty in an increasingly digital-first customer base. 🎯 In the tourism and culture sector, the Archaeological Survey of India and Incredible India campaigns have begun integrating AR/VR for virtual explorations of monuments like Hampi, Ajanta Caves, and Konark. We must not overlook the invisible interface layer that makes all this accessible, experiential, and real. AR/VR/XR is not just about entertainment or gaming; it’s about operational transformation, deeper engagement, and scalable problem-solving. If AI is the brain, XR is the nervous system connecting, visualizing, and enabling actions across sectors. #augmentedreality #virtualreality

Old Wine in New Bottles 🍷 Here's a recent example from camera vision applications... 📰 I recently read that Honeywell and Stereolabs announced that they developed a "revolutionary" mobile solution for warehouse dimensioning. What Honeywell and Stereolabs announced? 🛒 A four-wheel pushcart equipped with a scale and Stereolabs cameras mounted overhead that gathers weight, dimensions, SKU data, lot numbers and expiration dates. Essentially the same dimensional scanning tech from the 1980s... now on wheels. Let's be frank: 📊 Dimensioners first appeared on the market in 1985 when a Norwegian company named Cargoscan began producing dimensioning and data capture solutions. That's 40 years ago. Not 10, not 5. Four decades. Here is what we did not see. Instead of workers staring at mounted cameras and pushing carts, imagine: 👓 Hands-free operation using gesture-based navigation with AR glasses 👁️ Workers receiving step-by-step visual guidance overlaid directly onto their field of vision 📈 Real-time inventory updates displayed directly on storage bins and pallets 🗺️ Precise indoor positioning that guides workers through complex layouts without paper maps or guesswork The missed opportunity: 📊 The global augmented reality market is projected to grow from $140.34 billion in 2025 to $1,716.37 billion by 2032, at a CAGR of 43.0% (Fortune Business Insights), while AR-driven logistics solutions increase scalability by 30%. 🏭 Companies like BMW and Samsung SDS are already using AR for real-time scanning with 30% reduction in inspection times and AR-enabled digital twins to anticipate supply chain disruptions. Bottom line: When you have the chance to revolutionize an industry with cutting-edge camera vision integration, why settle for inventing a better wheel for the ox cart? 🐂 🚀 The future of warehousing isn't mobile dimensioning - it's augmented intelligence. What do you think? Are we seeing innovation or just incremental improvements? 🤔 #SupplyChain #Innovation #AR #Warehousing #Truckl #AugmentedReality #Logistics

🟠 Fashion meets Tech: Balenciaga brings fashion shows to the Vision Pro 👇 The luxury fashion house has launched a new Apple Vision Pro app that allows users to experience their latest collections in an immersive format. 💃 The BALENCIAGA app includes high-resolution videos of their spring 2025 Shanghai show, recorded in 4K using drones and stereoscopic footage to provide a truly unique viewing experience. 🎧 Users can also explore a curated carousel of lookbook images and enjoy music curated by Balenciaga. Balenciaga is the first luxury brand to use the Vision Pro for runway shows, setting a new standard for fashion brands. 🎬 Previously, in April, Gucci released an app for the Vision Pro that incorporated interactive elements into a documentary about its new creative director, Sabato De Sarno. Both Gucci & Balenciaga are under the Kering group, which suggest both brands can share learnings. ⭐️ Other companies, like Mytheresa, Elf Beauty, J. Crew, and Alo, have also launched virtual reality shopping experiences with the Vision Pro. • Mytheresa: The Mytheresa app offers a VR shopping experience featuring curated collections in photorealistic virtual environments at luxury destinations like Capri and Paris, with ambient sounds and intuitive controls. • E.L.F. BEAUTY: Elf's app combines gaming elements with product discovery, allowing users to interact with beauty products in a gamified setting. • J.Crew: J. Crew Virtual Closet provides a 3D shopping experience where users can explore and style products. The app includes SharePlay for real-time shopping with friends or consultations with stylists. Alo Yoga: The Alo Sanctuary app blends wellness with shopping, including virtual environments like beaches & mountains as backdrops for their collections. It features life-size mannequins for interactive visualization and includes complimentary meditation sessions. 🧨 Brands are showing appetite but will these apps really drive (enough) growth for Apple's latest wearable to compete with Meta and others in the field of VR headsets? When the Vision Pro was launched in Feb 2024, it was received with mixed reactions. 📊 It got praised for its great quality & user-friendly design, but the high price of $3,500 is a big barrier to adoption. As of early 2024, Apple sold around 200,000 units, with projections indicating total sales may not exceed 400,000 units for the year. Apple is said to plan for a more affordable version to boost future uptake. 🚀 Despite mixed feelings, the apps of Balenciaga and others are showing the potential for VR to transform shopping experiences. ➡️ What do you think? Will VR become the future of shopping? 💬 #innovation #luxury #fashion #VR #applevisionpro #retail #tech

Yesterday's post about the #Metaverse sparked quite the engagement, the subject is still alive. And it made me think about another application. With Movella Health & Sports | Xsens we are measuring people at the workspace, and at this point, the data is fed into another system to evaluate ergonomic parameters. The data helps companies validate if a workplace is healthy and safe. What if you could use this data to enhance education, and bring this data into an AR layer to help workers be safer and healthier at work? You might even add elements of a digital twin of the workplace environment. You could call this an 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗠𝗲𝘁𝗮𝘃𝗲𝗿𝘀𝗲, with the goal to create a safe and healthy workplace. Workers could be 'warned' about bad postures in real-time, or educated about certain instructions. We see many car manufacturers who are innovating in this field, they use an #Xsens system to record the body motions during work, and then analyze the ergonomic parameters. But this can work for any factory where people build physical products, these are typically situations where injuries occur, and can lead to long-term issues like 𝗠𝘂𝘀𝗰𝘂𝗹𝗼𝘀𝗸𝗲𝗹𝗲𝘁𝗮𝗹 𝗱𝗶𝘀𝗼𝗿𝗱𝗲𝗿𝘀 (𝗠𝗦𝗗). Again, I see the Metaverse as a mix of real and virtual. But it does not have to be about gaming or social, it can be about safety, education, health, and much more. The images in this post show how manufacturers validate a workplace by recording the body motions and showing ergonomic parameters. You see the data on a separate screen, but ideally, the worker should get this feedback in real-time using AR/XR. What is your take on this... 𝘐𝘴 𝘵𝘩𝘦 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘢𝘭 𝘔𝘦𝘵𝘢𝘷𝘦𝘳𝘴𝘦 𝘢 𝘷𝘢𝘭𝘪𝘥 𝘶𝘴𝘦 𝘤𝘢𝘴𝘦? __ Hit the 🔔 to get post notifications 📨 Subscribe to my #LetsTalkAboutMocap newsletter: https://lnkd.in/en5UiQwG

Another year, another round of impressive new AI photography features in Google's latest Pixel 9 phone. The new "Add Me" feature, shown in the GIF below, is particularly interesting. It allows you to take a photo, then merge it with a second photo (say of the person who took the first), using AR to show where the subjects of the first photo were positioned in the frame to help you pose accordingly. Pixel 9 also features the promised Magic Editor, enabling users to move objects and remove features within a photo or deploy generative "contextual presets", such as changing a dull cloudy sky to a luminous golden hour glow. Google is going all in on powerful AI-enhanced editing and computational photography as one of its smartphone USPs in a crowded market. It will be interesting to see if Apple eventually follows suit, but in the Android market, there's a clear move from major device manufacturers towards these generative and transformative capabilities. To many, these features are cool, convenient, and ultimately democratising what has been possible with some expertise in photo editing software. However, they also signal smartphone photography seamlessly folding the act of capturing a photo and editing/synthesising an image into one process. Now more than ever, technology such as Google's own SynthID for watermarking AI-altered/generated images and open content provenance standards (see Content Authenticity Initiative) that provide 'nutrition labels' for digital media are vital for trust and transparency in digital content. #AI #GenAI #Google #photography #syntheticmedia

“𝗝𝗮𝗰𝗸 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗿𝗮𝗱𝗲𝘀, 𝗺𝗮𝘀𝘁𝗲𝗿 𝗼𝗳 𝗻𝗼𝗻𝗲.” Having a single tech vendor that can deliver all the functionality around a given tech is the dream of any executive. A one-stop-shop feels great: One contract, one roadmap, one integration. Fire and forget. But convenience rarely scales to 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲. That one vendor’s tech might be great at one thing, but rarely at everything. And in industries like #luxury, where excellence is non-negotiable, that last 2% of quality makes all the difference. We’ve seen this pattern play out again and again: with #blockchain, #NFTs, the #metaverse, #SpatialWeb, and now #GenAI (hello “AI wars” 👋)… every time a new tech trend rises, so does the question: “𝘞𝘩𝘰’𝘴 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘸𝘪𝘯?” Interestingly, this mindset didn’t dominate the 3D asset world. Probably because the tech was already quite mature. Beyond Unreal Engine and Unity, the ecosystem organically embraced a diverse group of players. Everyone understood their role. The market accepted that different tools serve different purposes, and that complementarity is a strength. The tech has adapted to product diversity. Watches, jewels, leather bags, linen shirts, sneakers, makeup… Product is diverse, so is the approach to represent them as digital 3D objects. According to different studies (links in the comments), one-stop-shops is the choice for supporting functions while 𝗯𝗲𝘀𝘁-𝗼𝗳-𝗯𝗿𝗲𝗲𝗱 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱 𝗰𝗵𝗼𝗶𝗰𝗲 𝗳𝗼𝗿 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹, with CIOs prioritising innovation and transformation with flexible architectures according to Deloitte (2024). The reason is clear: modular architectures based on best-of-breed solutions takes more effort for the initial setup, but in the long term allow flexible replacement of components, 𝘢𝘷𝘰𝘪𝘥𝘪𝘯𝘨 𝘤𝘰𝘮𝘱𝘳𝘰𝘮𝘪𝘴𝘪𝘯𝘨 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘵𝘦𝘤𝘩 𝘥𝘦𝘣𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘷𝘦𝘯𝘥𝘰𝘳 𝘭𝘰𝘤𝘬-𝘪𝘯. Modular architecture are critical when integrating emerging technologies as the development pace is higher, with numerous examples in healthcare, finance or retail, like IKEA’s AR catalog (IKEA Place). It’s not (only) about winning the race, but especially about finding out what companies & people need. About solving problems with excellence. Especially in sectors where precision, aesthetics, and experience define the value In Luxury’s increasingly crowded market, standing out is more important than ever. Product is not enough, experience makes the difference. Clients don’t settle for “good enough”. Should your tech stack? #LuxuryTech #DigitalStrategy #Web3 #EmergingTech #TechEcosystems #Innovation

Quick take: Stop building POCs (or Proof of Concepts). With the market in flux, many teams are rethinking how they invest. What I’m seeing more often is a shift toward smaller, focused initiatives that deliver measurable results. And that makes sense - smaller bets with less risk. But rather than proving that a technical solution is possible - we have to demonstrate it is valuable instead. One approach that’s gaining traction with C Suite instead: Proof of Value. Rather than being concerned about solely how feasible a new idea might be, be critical of how valuable it is (and build up the ROI business case before getting started). Start with a specific problem. Choose a metric that matters to your leadership team. Understand the nature of the problem and its impact on the business. Run a small test to show what’s possible. Most importantly, measure and track the value you are creating. Even when capital expenditures are required - this strategy is working. For example: manufacturing companies have been struggling with workforce and skilled labor shortages. The cost of losing experienced skilled workers over time is exacerbated when retention of new employees is only 50% after the first 3 months. There is a training, onboarding, and effectiveness gap with skilled labor in manufacturing and teams are getting creative on how to address it. In this case, operators are creating ROI positive investments by totally rethinking digital products with AR (or Augmented Reality) to support training, onboarding, and guided assistance. They do it on a single line, shift, or site - and measure the impact. AR technology has evolved to where this is no longer a Proof of Concept required (the technology isn't experimental - it is ready to scale). Rather - it is a measure of how such AR solutions improve retention of knowledge, reduce turnover, and eliminate build errors. And the results are clear: • 80% reduction in assembly errors • 50% improved retention over other training methods • 20% reduction in assembly time This kind of PoV approach helps teams move forward with confidence and clarity, even when the broader market is in flux. Small steps. Real data based on value created. Clear direction.

To push AR forward, we might need to take a step back. Moore's Law taught us that computing gets smaller, cheaper, and more efficient over time. This predictable trajectory has had profound implications for product development strategies. The standard approach launches a full-featured, high-performance product that may initially be expensive and targeted at niche markets. The expectation is that manufacturing efficiencies and technological advancements will rapidly reduce costs, enabling these products to become affordable for broader markets. AR development has been no exception. We started with a series of mixed reality devices with a “fishbowl” style headset that prioritized capabilities over comfort. But Meta's Ray-Ban glasses flip this script entirely. And they're winning because of it. According to EssilorLuxottica, these smart glasses are now the best-selling model in 60% of Ray-Ban stores across Europe. Not because they pack every AR feature we've dreamed up. But because people actually want to wear them. Even without visual AR, they leverage AI and audio to enhance how we experience the world. Walking around, I get quick answers about my surroundings without breaking my connection to the physical world. I can take calls and listen to music – with noise cancellation is surprisingly better than my regular earphones. Most importantly, I find myself more present. My eyes stay up, my ears stay open. I remain engaged with the world around me while staying digitally connected. This has always been the promise of AR. Having seen Orion, the addition of the visual AR into this experience will exponentiate its value. It's a fascinating reversal of traditional tech development. Instead of starting with maximum functionality and compromising on form, Meta Ray Bans started with something people want to wear and is gradually expanding its capabilities. This might be AR's path to mainstream adoption. Begin with form, then evolve function around real human needs and behaviors. Sometimes to move forward, you need to take a step back. Let me know if you've tried them - I'm curious about your experience!