AR-Guided Solutions for Critical Work Settings

What if you could show a patient exactly how their medication works inside their body—in real-time, right in front of their eyes? That's not science fiction. That's augmented reality transforming pharma and medical devices TODAY. I've been tracking AR's explosive growth across healthcare, and the results are staggering. When Bayer first used AR at a medical conference, booth engagement time jumped from under 2 minutes to 10 minutes. Johns Hopkins surgeons are performing spinal surgeries with AR-guided precision. One pharma company is saving an estimated $27 million per factory using AR training solutions. Here's what's really exciting me about AR in pharma: 🎯 Sales & Marketing Revolution: Instead of complex brochures, reps can now demonstrate drug mechanisms in 3D. Patients can literally see how treatments will help them. 🔬 Manufacturing Excellence: AR overlays guide operators through complex processes, reducing errors and ensuring consistency across billion-dollar production lines. 👨⚕️ Medical Training Transformed: Students can practice procedures without risk, and surgeons gain "x-ray vision" for unprecedented precision. 💊 R&D Acceleration: Virtual molecular simulations are speeding drug discovery—just look at how mRNA vaccines developed at record speed during COVID. But here's the kicker: Over 50% of physicians WANT AR to learn about diseases and conditions. The demand is already there. Yes, there are challenges—costs, regulatory hurdles, capability gaps. But the companies moving first are seeing tangible ROI while their competitors are still figuring out the basics. The pharmaceutical industry has always been about improving human health. AR isn't just a cool tech toy—it's the next evolution of how we educate, engage, and heal. The question isn't whether AR will transform pharma and medical devices. It's whether your organization will lead the transformation or watch from the sidelines. What's your experience with AR in healthcare? I'd love to hear how you're seeing this technology impact patient outcomes. #Pharma #HealthTech #MedicalDevices #DigitalHealth

Quick take: Stop building POCs (or Proof of Concepts). With the market in flux, many teams are rethinking how they invest. What I’m seeing more often is a shift toward smaller, focused initiatives that deliver measurable results. And that makes sense - smaller bets with less risk. But rather than proving that a technical solution is possible - we have to demonstrate it is valuable instead. One approach that’s gaining traction with C Suite instead: Proof of Value. Rather than being concerned about solely how feasible a new idea might be, be critical of how valuable it is (and build up the ROI business case before getting started). Start with a specific problem. Choose a metric that matters to your leadership team. Understand the nature of the problem and its impact on the business. Run a small test to show what’s possible. Most importantly, measure and track the value you are creating. Even when capital expenditures are required - this strategy is working. For example: manufacturing companies have been struggling with workforce and skilled labor shortages. The cost of losing experienced skilled workers over time is exacerbated when retention of new employees is only 50% after the first 3 months. There is a training, onboarding, and effectiveness gap with skilled labor in manufacturing and teams are getting creative on how to address it. In this case, operators are creating ROI positive investments by totally rethinking digital products with AR (or Augmented Reality) to support training, onboarding, and guided assistance. They do it on a single line, shift, or site - and measure the impact. AR technology has evolved to where this is no longer a Proof of Concept required (the technology isn't experimental - it is ready to scale). Rather - it is a measure of how such AR solutions improve retention of knowledge, reduce turnover, and eliminate build errors. And the results are clear: • 80% reduction in assembly errors • 50% improved retention over other training methods • 20% reduction in assembly time This kind of PoV approach helps teams move forward with confidence and clarity, even when the broader market is in flux. Small steps. Real data based on value created. Clear direction.

Augmented Reality (AR) vs Robotics in Total Knee Arthroplasty (TKA) Robotic-assisted TKA has achieved impressive growth, increasing from 4% to 13% of all US procedures between 2018–2023. Systems like MAKO (Stryker) have led this space, offering precision and confidence in complex cases. However, robotic platforms often come with infrastructure demands, vendor lock-in, and substantial capital/maintenance costs. Augmented reality is emerging as a compelling alternative. AR-guided systems, such as Pixee Medical’s Knee+, have now been used in over 10,000 procedures globally. They offer real-time surgical guidance, high angular precision, and compatibility across implant systems—without the need for dedicated OR space or million-dollar investments. Voice and gesture controls support sterile workflows, and portable systems enhance flexibility across surgical suites. Our center has completed 50 individualized alignment cases using the Knee+ platform with excellent technical accuracy, zero reoperations, and promising patient-reported outcomes. Cost-effectiveness data continues to favor AR technology, especially in routine cases where value-based care is essential. Will AR replace robotics entirely? Likely not. A more probable future involves coexistence—with robotics reserved for complex or revision cases, and AR leading in routine TKA for its precision, simplicity, and scalability. We look forward to continued innovation that improves care for our patients. #TotalKneeArthroplasty #AugmentedReality #Orthopedics #Robotics #PixeeMedical #ValueBasedCare #ARsurgery #DigitalSurgery #JointReplacement #TKAInnovation #OrthopedicSurgeon #FutureOfSurgery

Old Wine in New Bottles 🍷 Here's a recent example from camera vision applications... 📰 I recently read that Honeywell and Stereolabs announced that they developed a "revolutionary" mobile solution for warehouse dimensioning. What Honeywell and Stereolabs announced? 🛒 A four-wheel pushcart equipped with a scale and Stereolabs cameras mounted overhead that gathers weight, dimensions, SKU data, lot numbers and expiration dates. Essentially the same dimensional scanning tech from the 1980s... now on wheels. Let's be frank: 📊 Dimensioners first appeared on the market in 1985 when a Norwegian company named Cargoscan began producing dimensioning and data capture solutions. That's 40 years ago. Not 10, not 5. Four decades. Here is what we did not see. Instead of workers staring at mounted cameras and pushing carts, imagine: 👓 Hands-free operation using gesture-based navigation with AR glasses 👁️ Workers receiving step-by-step visual guidance overlaid directly onto their field of vision 📈 Real-time inventory updates displayed directly on storage bins and pallets 🗺️ Precise indoor positioning that guides workers through complex layouts without paper maps or guesswork The missed opportunity: 📊 The global augmented reality market is projected to grow from $140.34 billion in 2025 to $1,716.37 billion by 2032, at a CAGR of 43.0% (Fortune Business Insights), while AR-driven logistics solutions increase scalability by 30%. 🏭 Companies like BMW and Samsung SDS are already using AR for real-time scanning with 30% reduction in inspection times and AR-enabled digital twins to anticipate supply chain disruptions. Bottom line: When you have the chance to revolutionize an industry with cutting-edge camera vision integration, why settle for inventing a better wheel for the ox cart? 🐂 🚀 The future of warehousing isn't mobile dimensioning - it's augmented intelligence. What do you think? Are we seeing innovation or just incremental improvements? 🤔 #SupplyChain #Innovation #AR #Warehousing #Truckl #AugmentedReality #Logistics

I interviewed Scott Montgomerie, CEO of Scope AR, we dove deep into the world of Augmented Reality (AR) and its transformative impact on Aerospace and Defense. Here are the key insights we uncovered: 🔑 Enhancing Intuitive Interaction: Augmented Reality (AR) empowers workers with real-time information, making tasks more intuitive and efficient. ♨️ Scope AR's Innovative Solutions: Scope AR offers cutting-edge solutions, including remote assistance for expert guidance and step-by-step work instructions, revolutionizing how workers access and apply knowledge. 🦾AR in Field Maintenance, Manufacturing, and Training: The integration of AR in field maintenance, manufacturing, and training processes not only boosts worker efficiency but also enhances safety and bridges the knowledge gap between seasoned professionals and newcomers. Full episode here: https://lnkd.in/gU37QUN8 👍 #enterprise #AR #VR #augmentedreality #VirtualReality #TechInnovation #EmergingTech #GameDesign #IndieGame #GamingCommunity #TechTrends #Innovation #ScopeAR #ARDevelopment #VRExperiences #DigitalTransformation #FutureTech #GameChangers #lockheedmartin #northrop #rollsroyce #boozallenhamilton #xrbootcamp

Augmented Reality in City Maintenance and Operations The incorporation of Augmented Reality (AR) into city maintenance and operations marks a transformative era in urban management, offering innovative solutions to longstanding challenges faced by city planners and workers. 🏙️✨ AR technology, by overlaying digital information onto the physical world, empowers city maintenance teams with real-time, actionable data at their fingertips. Imagine a city worker equipped with AR glasses or devices that instantly display underground pipes, electrical lines, or structural details of buildings simply by looking at them. This not only accelerates the diagnostic phase but also significantly reduces the risk of errors during maintenance operations. 🔍🛠️ Moreover, AR applications can guide workers through complex repair procedures step-by-step, ensuring tasks are completed efficiently and correctly. For instance, during a water main repair, AR can provide visual instructions overlayed directly onto the work area, highlighting valves to turn or areas to avoid. This not only speeds up the repair process but also enhances safety by clearly marking hazardous zones. 🚧💧 From an operational perspective, AR contributes to better resource management and planning. City planners can use AR for visualizing future projects or changes in the urban landscape before they are physically implemented. This aids in identifying potential issues and gathering public feedback, ensuring that urban development projects are more aligned with community needs and expectations. 🌳🏗️ Furthermore, AR can play a pivotal role in emergency response and disaster management. By visualizing escape routes, safe zones, and danger areas in real-time during an emergency, AR can guide citizens to safety more effectively, potentially saving lives. 🚨🔥 In terms of public engagement, AR offers an interactive platform for citizens to understand and visualize city projects, maintenance schedules, and other public works. This fosters a sense of community and transparency, as residents become more informed and involved in the urban development process. 📲👥 The integration of AR in city maintenance and operations heralds a future where urban management is more efficient, safer, and more responsive to the needs of its citizens. As we continue to explore the capabilities of AR, it's clear that the potential for transforming city landscapes and improving the quality of urban life is immense. Let's embrace this digital leap forward in making our cities smarter, safer, and more sustainable. 🌆💡 #UrbanMetaverse #BusinessMetaverse #MetaverseForBusiness #SmartCities #XR