Fashion Design Trends

The days of B2B and B2C marketing are behind us. People don’t connect with businesses. They connect with people. That’s why brands that talk, engage, and build communities like real humans are thriving. Human-to-Human (H2H) marketing is quickly replacing traditional models. Take Bombay Shaving Company, for instance. They've done something extraordinary with something as ordinary as shaving. It’s not just about razors and shaving cream anymore. It’s a whole experience. They’ve turned grooming into a conversation. Instead of selling products, they’re offering grooming tips, sharing relatable moments, and creating a space where men can connect over something as simple as self-care. Then, there's Blissclub—more than activewear, it's about comfort, confidence, and inclusivity. They’ve created a brand that speaks to women like real people, not just shoppers. Through their products, they’re saying, "We get you." It’s why women aren’t just buying clothes, they’re joining a movement. And let's not forget BEWAKOOF®—they’ve turned fashion into a conversation. Bold tees, quirky designs, and humor that feels like it’s coming from a friend, not a store. They aren’t just selling clothes, they’re selling personality and authenticity. Their community doesn’t just wear the brand, they live it. The most successful brands today don’t market to people, they market with them. That’s the power of human-to-human marketing. What brands do you think are doing this really well? #H2H #marketing #startups #linkedin #branding

Smart fabrics highlight the increasing convergence of technology and personal expression, demonstrating how innovation can transform everyday items like clothing into dynamic tools that adapt to both individual preferences and environmental needs. Smart fabrics integrate advanced technologies, including microelectronics and optical fibers, to enable garments to respond dynamically to stimuli such as light, temperature, or pressure. These textiles find applications in safety, wellness, and personalized fashion, offering functionalities like real-time monitoring of vital signs, adjustable comfort, and visual transformations. Business strategies for these fabrics emphasize R&D, sustainability, and consumer education to address challenges such as production costs and durability. Key use cases include luxury customization, performance-enhancing sportswear, and urban wear that adapts to city environments. #SmartFabrics #InteractiveFashion #WearableTechnology #InnovativeTextiles #FutureOfFashion #FashionTech

Where are the fashion old skoolers at with innovation? Many of us remember when design meant hand-drawn sketches, and Illustrator being the peak of digital adoption. Fast forward, and we're now looking at AI generating photorealistic images from a few lines of input and 3D tools promising accurate samples before a single physical sample is made. 🟠 But let’s talk honestly: learning 3D isn’t easy. It brings clear value; fewer physical samples, quicker approvals, and better cross-team alignment, but it also introduces complexity. New software. New training. A new way of thinking. For those who’ve built careers on traditional methods, the shift isn’t small. 🟠 Then there’s AI, suddenly, innovation feels simpler. Platforms like Fermat and NewArc are reframing how we visualise ideas. No intricate mesh work. No heavy software. Just rapid concept-to-visual workflows that anyone can use, without deep technical know-how. So it’s no surprise that many leaders are wondering: can we bypass the 3D learning curve and adopt AI instead? 🟠 But the answer isn’t either/or. It’s both. 3D and AI serve different needs. 3D supports the entire product lifecycle from concept through to sell-in. It’s about technical accuracy, integration, and long-term scalability. AI is different. It’s brilliant for rapid ideation, concept visualisation, and early exploration. It helps unblock creative bottlenecks fast. 🟠 The key is to align tools with business goals. For some businesses, 3D remains the strategic backbone. For others, AI is the faster, more practical entry point. Often, the most effective approach is a hybrid. Innovation isn’t about adopting the latest tech. It’s about choosing the right solution for your teams, your timelines, and your outcomes. #FashionBusiness #ProductDevelopment #FashionLeadership 📸: The Fabricant

🚀 The Future of Shopping: Generative AI in Retail | Bernard Marr 🛍️✨ Bernard Marr dives into the transformative impact of Generative AI on the retail industry, showcasing how this advanced technology is revolutionizing both online and in-store shopping experiences. From virtual try-ons to AI shopping assistants, discover the seven ground breaking ways generative AI is enhancing retail. 🔗 https://lnkd.in/e7T4Spyi In This Episode, Explore: 🤖🛒 AI Shopping Assistants: Experience the convenience of virtual assistants like eBay's ShopBot, making shopping more intuitive through text, voice, or photo queries. 👗👓 Virtual Try-On Features: See how Google's generative AI offers a realistic and inclusive virtual try-on experience, changing the way we shop for clothes online. 📝💬 AI-Generated Customer Review Summaries: Quickly understand products through AI-condensed review summaries, simplifying your shopping decisions. 🎮👟 Metaverse Stores: Enter the world of immersive shopping with Nike's Nikeland in Roblox, where generative AI crafts personalized virtual stores. 🎁🛍️ Personalized Customer Journeys: Discover how AI tailors shopping experiences, from custom promotions to loyalty programs, catering uniquely to each shopper. 🎨👕 Personalized Products: Unleash your creativity with platforms like Space Runners' Ablo, allowing you to design custom fashion pieces using simple text prompts. 🪞🏬 Enhanced Physical In-Store Experience: Witness how smart mirrors and responsive displays merge digital convenience with the physical shopping realm. #GenerativeAI #RetailInnovation #FutureOfShopping #TechTrends #AIinRetail #DigitalTransformation

🟢 The State of Luxury AI: How the 5 largest luxury conglomerates are using AI today 👇 Yesterday, I shared how LVMH is setting the stage with its AI Factory, but they are definitely not alone 🤖 Other luxury giants are also embracing artificial intelligence to transform their businesses Here's a closer look at how Kering, Richemont, Hermès, CHANEL, and Prada Group are advancing in the field of AI: 1️⃣ Kering revolutionizes customer interactions with AI-powered personalized recommendations in their luxury shopping space, KNXT. AI is used to optimize supply chain logistics & resource management, predict fashion trends, streamline design, and leverage data analytics for targeted marketing and product development. AI also boosts inventory management & sales forecasting, increasing efficiency and reducing waste. 2️⃣ Richemont integrates AI mainly in e-commerce & supply chain management, partnering with Arianee for digital certification of luxury goods The company uses blockchain & AI to enhance traceability and combat counterfeiting: their own Enquirus platform manages information on lost and stolen items, reducing watch & jewelry crimes. AI also refines marketing strategies for Richemont and optimizes manufacturing processes for precision and quality. 3️⃣ Hermès uses AI for predictive maintenance of machinery and optimizing inventory levels. AI also enhances customer service and personalizes shopping experiences for them. Finally, predictive analytics help forecast demand, manage inventory and plan product launches more efficiently. 4️⃣ CHANEL leverages AI for supply chain logistics & demand forecasting to enhance efficiency and reduce costs. AI-driven analytics manage inventory & forecast demand, while AI in marketing helps understand customer preferences and predict fashion trends. 5️⃣ Prada Group integrates AI in customer service & sales with chatbots offering instant support and personalized recommendations. Predictive analytics optimize sales and inventory management, reducing waste. Collaborating with the Aura Blockchain Consortium, Prada uses AI and blockchain for transparency and traceability. Finally, through a partnership with Adobe AI streamlines design processes, optimizes production workflows, and enhances digital marketing campaigns. ⭐️ Looking across the board, we see luxury brands use AI mainly to: • Personalize customer experiences • Optimize supply chain and inventory management • Enhance marketing strategies • Improve production processes • Accelerate sustainability 👑 As AI evolves, luxury brands strategically integrating these technologies will lead in innovation and customer experience. ➡️ Who do you think is leading the way?

The Dor Brothers have just set a new precedent in the world of fashion with the release of their AI fashion show video using Runway Gen3. This blends traditional design with artificial intelligence, pushing the boundaries of what's possible in fashion. 𝐖𝐡𝐲 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐀𝐈 𝐢𝐧 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 - Creativity Amplified: By integrating AI, we are able to experiment with designs and patterns that might not be feasible manually, showcasing a new level of creativity that's inspiring. - Customization Potential: AI can analyze current trends and consumer preferences on a massive scale, potentially offering more personalized clothing options in the future. - Sustainability: AI could predict fashion trends more accurately, reducing overproduction and waste - a step towards more sustainable fashion practices. 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 - Authenticity: As AI takes a more prominent role in creative processes, questions about the authenticity and originality of designs may arise. - Job Impact: There's a potential impact on traditional roles in fashion design and production. Balancing technology integration with job preservation will be key. 💭 What are your thoughts on the intersection of AI and fashion? #innovation #technology #future #management #startups

“Clothes designed with AI outsold human-only ones by more than 2 to 1.”    That’s a compelling headline, but there’s a deeper story on how humans working with AI can drive innovation in luxury fashion.  Page Moreau, Emanuela Prandelli and Martin Schreier worked with luxury fashion house Missoni, digital co-creation platform AWAYTOMARS and IBM on a unique design experiment.  Here’s how it worked: Missoni fed hundreds of 𝘭𝘰𝘴𝘪𝘯𝘨 𝘦𝘯𝘵𝘳𝘪𝘦𝘴 from a crowdsourcing contest into an AI model. Then 𝘩𝘶𝘮𝘢𝘯 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘳𝘴 created new pieces based on the AI’s output. These products went on to outsell the contest winners by a 2 to 1 margin. Here are my takeaways:  • 𝗥𝗲𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 “𝗯𝗮𝗱” 𝗱𝗮𝘁𝗮. The losing designs provided a unique input for model training. What valuable data is your company discarding?    • 𝗕𝗿𝗶𝗻𝗴 𝗔𝗜 𝘂𝗽𝘀𝘁𝗿𝗲𝗮𝗺. Most businesses are harnessing AI for cost cutting, but it can drive innovation as well.  • 𝗛𝘂𝗺𝗮𝗻𝘀 + 𝗔𝗜: 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. This new process harnessed AI’s power and preserved Missoni’s brand identity. Research Credit: Page Moreau Wisconsin School of Business, Emanuela Prandelli Università Bocconi University and Martin Schreier WU (Vienna University of Economics and Business) #AI #FashionDesign #Creativity #HumanInTheLoop #WisconsinResearch #DesignThinking

Fashion scales through code, not clothes. The modern brand builds digital infrastructure first, collections second. Digital leaders are pulling 30-40% of their sales online, while those falling behind struggle at under 20% with clunky online-offline experiences. This gap is widening with 94% of Millennials and Gen Z researching online before visiting physical stores. So, what tech powers today's scaling fashion brands? Shopify or Adobe Commerce handle storefront and checkout experiences. Lectra manages product lifecycles while Akeneo: The Product Experience Company organizes product information. Customer experience gets boosted with True Fit's virtual try-ons, Algolia's lightning-fast search, and Akamai Technologies keeping everything running smoothly. Social advertising, CRM systems, and marketing automation bring customers in. Robust ERPs like SAP keep operations flowing. Tying it all together? Smart middleware ensuring seamless data integration. It's not the trendsetters but the tech-integrators that will write fashion's next chapter. Retailers and brands, what tech investments have delivered the biggest ROI for your brand? Source: Digital Fashion Academy and Heuritech 👠 P.S. Love tracking fashion's evolution? Follow me for regular insights on where style is headed next. 

2024: The Year Marketing Became a Conversation If I had to sum up one major shift in marketing this year, it would be this: brands stopped talking at their audience and started talking with them. Gone are the days of one-way communication—think passive email blasts or static social ads. Instead, 2024 was the year of WhatsApp bots, personalized DMs, and influencer-led education, where real-time, meaningful interactions took center stage. 💬 From campaigns to conversations: Brands finally embraced WhatsApp bots instead of relying solely on traditional email, SMS, and push notifications. Conversational bots became a go-to for engaging with abandoned cart users, sending reminders about offers, and announcing new launches. These bots didn’t just relay messages—they created interactive experiences with images, emojis, and videos, making 2024 the year of engaging dialogues. Expect this trend to go bigger and flashier in 2025, with even more creativity packed into these conversations. 🎧 Powerful Influencer-Led Education: Remember when Instagram was flooded with influencers dancing to trending reels while trying to "educate" us? It felt more like entertainment, right? This year changed all that. We’ve witnessed a shift towards meaningful advice and actionable education through reels, LinkedIn videos, and more. A standout trend? Influencers asking followers to comment specific words to receive automated replies in their DMs. This technique brought a whole new level of interaction and engagement. 🔄 Influencers to User-Generated Content Another big move this year was brands leveraging actual customers as their social proof and turning them into "influencers." By showcasing user-generated content, brands built trust and created authentic connections with their audience. This trend added a layer of relatability that no big-budget campaign could match. 🤖 AI-Powered Personalized Creatives AI took personalization to the next level in 2024. One memorable example? Zomato’s "New Gym Buddies" campaign. This campaign used AI to generate eye-catching visuals and hyper-personalized messages, making it a standout in how technology and creativity combined to engage audiences. The ads integrated AI to create dynamic, contextualized promotions tailored for cricket fans. Each ad spotlighted individual restaurant partners, showcasing their names and signature dishes. Let’s make 2025 the year we listen more, engage better, and create stronger dialogues! #Marketing2024 #ConversationalMarketing #DigitalMarketing #AIInMarketing #InfluencerMarketing #UserGeneratedContent #WhatsAppMarketing #MarketingTrends2025 #PersonalizedMarketing #BrandEngagement

On this week's M7Unlock, ZERO10 is revolutionizing the retail industry by integrating Generative AI with Virtual Try-On (VTO) technology, setting new standards for realism and scalability in online fashion interactions. Their innovative approach towards interactive retail and VTO has been implemented by top brands like Tommy Hilfiger, Nike, Coach, and UGG. Project: Zero10's Augmented Reality Mirrors Industry: Fashion and Retail Key Differentiator: In-Store Try On Mirrors 🪞Virtual Try-On, Powered by Generative AI: ZERO10's virtual try-on technology powered by Generative AI allows for creating virtual fittings from single garment images, improving the realism and scalability of online retail. This evolving technology uses advanced AI techniques to capture detailed textures and fits, broadening the potential for e-commerce applications and enhancing user engagement with a more authentic try-on experience. 🧑🔬 Post-Pandemic Innovation: Consumer expectations have shifted, demanding that brick-and-mortar retail stores integrate e-commerce conveniences like easy access to products and discounts. An ever-decreasing percentage of consumers are satisfied with their shopping experiences, stressing the need for retailers to adopt digital solutions like AR to enhance both in-store and online customer engagement. 📊 Great Opportunity, Big Barriers: The development of accurate Virtual Try-On (VTO) technology presents significant technical challenges and data privacy concerns. Zero10 and its partners are navigating stringent data protection laws while developing AR solutions that offer realistic and privacy-conscious virtual fitting experiences, balancing innovation with ethical data practices. 🧠 For Brands: Retailers need to merge digital and physical shopping aspects to meet modern consumer expectations, as demonstrated by ZERO10's successful implementation of AR technology in stores. With many consumers expecting more, integrating AR could enhance customer interaction and ensure compliance with data privacy regulations, offering a competitive edge in the retail industry.