Integrating Web3 and Web2 for Business Expansion

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Summary

Integrating Web3 and Web2 for business expansion means combining new blockchain technologies (Web3) with traditional internet platforms (Web2) to build faster, smarter, and more global business systems. This approach allows companies to maintain familiar user experiences while unlocking instant payments, streamlined operations, and wider access to talent and customers.

  • Prioritize user simplicity: Design payment and onboarding processes so users can transact quickly and easily without needing to understand the underlying blockchain technology.
  • Streamline global payments: Use stablecoins to overcome currency barriers and reduce international transaction delays, making it easier to hire and pay teams worldwide.
  • Upgrade without disruption: Adopt middleware and APIs that connect existing business systems to blockchain networks, allowing a gradual and seamless transition without rebuilding your entire infrastructure.
Summarized by AI based on LinkedIn member posts
  • View profile for Will Leatherman

    Founder led content is the best way to warm up your buyers

    15,151 followers

    Free business idea: Neobank-to-Web3 Migration Infrastructure 90% of CBDC initiatives globally are now EVM-compatible. Blockchain will become the default financial infrastructure within 5 years. Many neobanks face an existential threat: their modern interfaces rest on outdated banking rails. The first movers who bridge this gap will capture massive market share. The opportunity: Build middleware that enables neobanks to integrate Web3 functionality without rebuilding their core infrastructure. Key components: • API layer connecting existing banking cores to blockchain networks • Stablecoin integration framework with built-in compliance tooling • Cross-chain interoperability modules for future-proofing • Regulatory reporting automation • Seamless user experience maintained throughout transition Market signals make the timing perfect: - 37 neobanks now exploring blockchain integration - $850B moved from traditional finance to DeFi in 2024 - 5 countries launching retail CBDCs by 2026 - Regulatory clarity finally emerging in key markets The ideal solution preserves existing infrastructure while enabling gradual migration to blockchain rails. Market size: $12B+ by 2028 (McKinsey estimate for fintech infrastructure upgrades) Customers will pay handsomely - the alternative means eventual obsolescence as Web3-native fintech alternatives gain momentum. Who will build this bridge to the future of finance?

  • View profile for Daniel Lev

    CEO | Co-Founder at Coinflow

    6,050 followers

    The payments gap between Web2 and Web3 is getting very narrow, but we're not completely there yet. I’ve spent years in both worlds, and I can tell you this: Web3 users just want the same experience they get with Web2. Someone buys something on Amazon, they tap a button, the payment happens, and they're done. They don't think about the payment processor, the settlement layer, or whatever bank is involved. It's invisible. I built Coinflow after seeing how complex crypto payments were scaring away normal users. Our fantasy sports app had great features, but onboarding killed us - making people fund wallets, understand gas fees, etc. That was a huge pain point. Traditional payment networks like Visa or ACH take 2-5 days to settle funds. Meaning when an Uber driver gets paid by a customer, they're waiting days for that money. But with stablecoins we can settle payments instantly. The key is, users don't need to know this is happening. Reddit onboarded millions of users to NFTs by never using the word "NFT" - they called them "digital collectibles" and handled all the blockchain stuff behind the scenes. NBA Top Shot let people buy digital moments with credit cards, not crypto. The wallet was just... a wallet. This is what I've learned building payment infrastructure: 1. End users care about speed and simplicity 2. Instant settlement is the killer feature, the native token isn’t very important  3. The best Web3 UX is literally just Web2 UX When merchants can receive money instantly rather than waiting days, it's game-changing for their business. We've seen clients in marketplaces and games increase conversion rates by 30%+ just by making blockchain invisible. If you're building in Web3, focus on what blockchain actually solves (settlement, security, cross-border payments) but present it in Web2 clothing. Our best integrations are ones where the user can't tell they're using blockchain at all. The future is about better payment infrastructure that looks exactly like something people already understand.

  • View profile for Zach Fowler

    Writing about Stablecoin Adoption and Blockchain Payments | Building Stabledash | #cryptodad

    10,602 followers

    Web3 technology, particularly stablecoins, are becoming increasingly vital for Web2 teams hiring globally, marking a shift from luxury to necessity. As businesses expand across borders, the need for a stable, reliable, and efficient payment method is paramount especially in regions that lack tradfi infrastructure. Stablecoins are perfectly suited for this task. Here's why: Global Payroll Simplified: Stablecoins provide a consistent value exchange, eliminating the complexities of currency conversion and fluctuation for international teams. Cost-Effective Transactions: They reduce the transaction fees and delays often associated with traditional cross-border payments, ensuring employees get paid on time, every time, 24/7/365. Financial Inclusivity: Offering access to a unified, global financial system, stablecoins empower companies to hire and retain talent worldwide, irrespective of the local banking infrastructure. The transition from viewing stablecoin payments as a luxury to recognizing them as a necessity underlines the growing importance of Web3 technologies in supporting the dynamic needs of global teams. This evolution reflects a broader shift towards more decentralized, efficient, and inclusive financial operations in the global economy landscape that is no longer siloed to the crypto industry. #crypto #payroll #hr

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