Social Media Strategies for Coders

This never works: → Startup Idea → Plan → Design → Coding → Marketing→ Audience → 😣 This works (sometimes): I launched 20+ startups using the following playbook: Audience → Problem → Idea → Validation → Waitlist → SEO → One Feature MVP → Iterate → Marketing → Success. See a full breakdown of each step 🧵 : 1) Audience. - X, Linkedin, Reddit, DevTo, HackerNoun, - 3 hours daily. - Never skip it, just like a gym. Every idea must start with an audience (unless u r a Steve Jobs level genius). It'll help you build smth people actually want. 2) Identify the Problem. - Read social media for discussion. - Be active in posting/replying/engaging. - Chat with 20 people daily. - Be part of communities, start your own. - Work for them All this will lead to you spotting common pains, problems & dreams of your audience. 3) Pitch in the Idea. Use Google Keywords Planner, and google search autosuggest to brainstorm ideas. Pitch ideas to your audience at least a few a week. Discuss ideas in DMs, at least 10 times a week. 4) Validation. Every week, validate at least 1 idea by - posting on social media - replying to other posts - DMing people - Emailing(cold and warm) Pitch it really short and clear. Don't fking start "I hope this email finds you" 5) Waitlist. Don't waste your time here, and just use this template: https://lnkd.in/evcWbXH6 Don't overload it with text. The top hero section must explain it all with a title+subtitle. The rest of the page is purely for SEO purposes. No real humans gonna scroll and read. 6) SEO. Once u see people on the waitlist, it’s a sign to bet on this project. Invest time into SEO! My SEO combo: listingbott.com for backlinks from directories seobotai.com for blog indexrusher.com indexing wrapifai.com for building mini tools 7) One Feature MVP. Focus on one key feature and drop the rest. Find a boilerplate on http://nextjsstarter.com if you're a coder. If not: a) Go for NoCode or AI Code( @unicornplatform , @bubble or @softgen ) b) Hire someone on https://mvpwizards.com 8) Iterate With Users. - Talk to every user from the waitlist every day via X or Linkedin. - Become best friends. - Make them feel they are your product team. - They will love it, be more loyal, and help a lot with the roadmap. Be open when you speak. Don't be defensive. 9) Marketing. - Share all you do on social media daily. - Spend a few hours a week on SEO. - Publish 1 blog post a week (hackernoon, IH, reddit...) - Build a free side project for traffic to the main one. - Browse social media for relevant posts to reply with your tool 10) I practice what I preach, list of all my startups: johnrush.me

I’ve seen many talented students doing everything right — learning, building, applying — yet feeling stuck. Here are a few practical things that helped me and can help you move forward: 1. Learn in public: Start sharing what you’re building or learning. Even small posts add up. This builds credibility and visibility. 2. Build meaningful projects: Instead of cloning another to-do app, pick real-world problems. A small tool that solves a personal or local issue often makes for a better showcase. 3. Use GitHub and LinkedIn smartly: Keep your GitHub pinned with 2–3 strong projects. On LinkedIn, talk about your learning journey, not just results. 4. Upsolve problems after contests: Upsolving teaches more than just solving. Stick with a hard problem until it makes sense — that’s how intuition builds. 5. Build your network: Join Discord servers, reply to LinkedIn posts, attend free online events. Most people won't refer strangers — so become less of a stranger. 6. Don’t ignore fundamentals: Even in interviews for dev roles, you’ll be asked about DSA, OS, DBMS, and networking. Allocate time weekly to revise these. Resources to get you started: CS50 – Harvard’s Intro to Computer Science (free) LeetCode Patterns – NeetCode OSSU Computer Science curriculum (open-source) Frontend/Backend Roadmaps Tech Twitter & LinkedIn — follow developers, not just influencers. You’re not behind — You’re doing more with less. And that grit will compound. If you’re in this phase right now — stay consistent. Follow Upasana Singh #softwareEngineering

How to build a personal brand while being a software engineer in full time employment (and why you should). It's simpler than you think. Here's why you should care: 1. New roles and opportunities knock on your door 2. Side hustles become a real possibility 3. You connect with brilliant minds in the industry But how do you build a brand while working full-time? I'll share my proven strategy: • Post consistently: Every weekday • Engage authentically: Respond to comments within 30 minutes • Write from experience: Share your unique journey and insights Don't have a niche? No problem. Write to your past self - what would have helped you a year ago? Topics to consider: • Debugging techniques that saved your project • Time management hacks for busy developers • How to navigate office politics in tech • Your favorite coding resources and why they work Remember: Your experiences are gold. That tricky bug you solved? Someone's struggling with it right now. The career move you made? Others are contemplating it. Your insights can be the guiding light for junior developers. Start small: • Share a coding tip every Monday • Post about a book you're reading on Wednesdays • Reflect on your weekly learnings every Friday Use hashtags strategically: #SoftwareEngineering #TechCareer #CodingTips Leverage LinkedIn's features: • Use polls to engage your audience • Share relevant articles with your insights • Celebrate others' achievements in your network Track your progress: • Monitor post engagement • Note which topics resonate most • Adjust your strategy based on feedback Ready to become a thought leader in tech? What's your first post going to be about? Share your ideas in the comments! Let's build a community of growth-minded engineers together.