Visual Design Principles for User Experience

The way colors interact with each other can make or break your brand’s perception. Yet, it’s one of the most overlooked aspects of branding. Many brands fall into the trap of relying on broad, generalized meanings for colors, like red for passion or blue for trust. ↓↓↓ While these are helpful, they aren’t the FULL story. The real power lies in how colors interact with each other within a palette. For instance, vibrant red and green appeal to the holidays, but pair that same red with deeper, muted reds, and you get a luxurious vibe. Hot pink might feel fun or feminine on its own, but combine it with black, and it suddenly exudes confidence and bold energy. The interplay of hues can subtly shift how customers emotionally connect with your brand. But don’t overlook trends either! Take Pantone’s recent Color of the Year, Mocha Mousse. While it might initially seem bland, its ties to sustainability make it a valuable accent for eco-conscious brands. I used it strategically for a high-end chocolate brand, not as the main color, but as an accent. Combined with richer hues, it told a deeper story about sustainable production and high-quality craft, steering away from overused color palettes in the industry. 💡 What’s the key takeaway? Your brand is more than JUST a color. Color is one of the first forms of communication. And how those colors interact, tell a story, and connect emotionally with your audience. Look at how your hues interact across visuals, packaging, and marketing touchpoints. Subtle shifts in contrast or tone can make a big difference in how your audience connects emotionally. Always test your palette as a whole. One approach I love to use when designing brand identities comes from the principles of Joseph Albers, who studied how our brains perceive colors differently depending on their surroundings. For brands, testing how your colors interact with one another is vital. These combinations tell a story about your brand’s tone, energy, and message. Which colors are driving your brand today? Have you considered what story they are telling? #LIpostingdayJune

Color isn’t just decoration. It’s persuasion. Every hue we choose tells a story. It shapes feelings and guides choices. That’s why color psychology is a must-have skill for any designer — whether in UI, UX, or branding. Here’s a detailed look at how different colors impact user perception: 1. Orange Orange sparks enthusiasm and energy. It works well for entertainment and sports brands. Use it to create a lively atmosphere. 2. Blue Blue stands for trust and intelligence. It’s a favorite among banks, tech firms, and healthcare providers. This color builds confidence in your brand. 3. Green Green symbolizes harmony and growth. It’s perfect for eco-friendly, wellness, and finance sectors. This color connects with nature and health. 4. Yellow Yellow catches the eye. It’s great for snacks, kids' products, and playful brands. Use it to grab attention quickly. 5. Red Red is bold and urgent. It’s often used in retail, food, and entertainment. This color can drive action and excitement. 6. Black Black represents luxury and strength. It’s a staple in high-end fashion. This color adds sophistication to your designs. 7. White White stands for clarity and purity. It fits minimalist and modern designs. This color creates a clean and fresh look. 8. Purple Purple suggests creativity and mystery. It’s popular in beauty and innovation. This color inspires imagination and uniqueness. 9. Pink Pink is fun and inviting. It’s often seen in cosmetics, wellness, and youth brands. This color appeals to emotions and warmth. 10. Multicolor Multicolor shouts diversity and playfulness. It’s ideal for artistic and fun brands. This approach can attract a wide audience. Understanding color psychology gives you an advantage. You’re not just making things look good. You’re making them feel right. Always design with intention. Colors don’t just decorate your design. They define how it’s remembered. #UIDesign #UXDesign #ColorPsychology #DesignTips #ProductDesign #BrandStrategy #VisualDesign #UserExperience #CreativeThinking #DesignInspiration #DesignPrinciples #DigitalDesign

What a Type Designer Sees That You Don’t Typography isn’t just about putting letters on a page – it’s about balance, precision, and optical harmony. A type designer’s eye is trained to spot and correct subtle details that most people don’t notice – but these small adjustments make a big difference in how text looks and feels. Here are five optical tricks that type designers use to create that perfect balance: 1. Poggendorff Illusion Fix – When a larger surface overlays a diagonal line, the line can look misaligned. Type designers slightly reposition the two parts to correct this visual distortion. 2️. Overshoot for Round and Triangle Shapes – To make a circle or a triangle appear the same size as a square, they need to slightly overshoot the square's height. Without this adjustment, they would look smaller. 3️. Balancing Two-Storey Letters – When the upper and lower parts of two-storey letters (like "S") are the same size, the upper part looks bigger. Type designers make the upper part smaller to create a balanced appearance. 4. Smoothing Angular Shapes – The vertical and horizontal sides of an angular "o" are subtly rounded to avoid an abrupt transition between the straight and curved areas. Without this, the straight areas would appear to bend inward. 5. Stroke Contrast – In geometrically perfect circles and squares, horizontal strokes will appear heavier than vertical ones. To make them look identical, type designers apply slight contrast between the horizontal and vertical strokes. The next time you admire a beautifully set piece of text, you’ll know why it looks just right. #Typography #TypeDesign #DesignDetails #FontDesign #VisualBalance

UX Case Study: BlueCargo Website Redesign BlueCargo Alexandra Griffon My Goal is to Increase user clarity, establish trust faster, and drive conversions by improving visual hierarchy, messaging clarity, and data credibility on BlueCargo's homepage. ✅ What I Focused on: 1. First Impressions Matter: Hero Section Old Design Issues: Cluttered layout with multiple distractions. Generic CTA and weak headline. My Redesign Fix: Headline: “Stop Paying Hidden Port Fees. Automate Audit. Save 6%+ Instantly”. It's direct, benefit-driven, and measurable. Subtext: Simplified and action-oriented. Builds curiosity and explains value immediately. CTA Button: For my button , I maintained consistency with the brands color which seems clear and confident. High contrast (orange against dark blue) draws attention instantly. Visual: I used a clean, isometric 3D graphic of a shipping port conveys the core domain of the platform at a glance — contextual visual storytelling. 2. Typography & Readability Font Choice: I used a clean, geometric sans-serif typeface that enhances modernity, trust, and readability. Hierarchy: Clear size contrast between headers, body text, and captions. Everything reads effortlessly. Spacing: I Increased white space helps reduce fatigue and adds to premium brand perception 3. Color Palette & Contrast Primary Color: Deep navy blue background conveys trust, stability, and professionalism. Accent Colors: Electric blue for emphasis and data highlights (like “Save 6%+”). Bright orange for CTAs which instantly grabs attention. Cards & Sections: Soft gradients and blurred shadows make the layout feel polished and high-end, while still lightweight. Why My Redesign Will Convert Better 🔥 Clearer Value Proposition: It immediately explains what the product does and why it matters. 🔥 Higher Visual Appeal: Cleaner design + polished UI = higher perceived value. 🔥 Reduced Cognitive Load: Improved readability and spacing make it easier for users to find what they need. 🔥 Emotion + Logic: Trust-building visuals (logos, stats) and emotion-driven copy work together to drive action. Thanks for scrolling through guys ☺️. Need a UX audit for your website? or you need a full branded website design? kindly book a call here below 👇 let's discuss how I can help your website convert visitors to clients and make more 💵 💰 https://lnkd.in/dzeuj6S9 #websiteredesign #UXstrategy #UIUXdesign #websitebranding

Design isn’t just what you see. It’s how you perceive it. Sometimes, great design isn’t about adding more It’s about understanding how the human eye and brain interpret what’s already there. Here are 5 design perception principles that quietly shape great visuals → Optical vs Geometric Center The true “center” often feels off. That’s why we nudge play buttons slightly to the right, it aligns with how we perceive balance. → Overshoot in Typography Round letters (like “o”, “a”, or “e”) need to extend slightly above flat ones to appear the same height. It’s an optical illusion, but essential for legibility. → Light Radiation (Halo Effect) Bright shapes on dark backgrounds appear larger. Scale them down a touch to maintain visual balance. → Horizontal vs Vertical Stroke Weight Horizontal lines feel heavier than vertical ones. Designers adjust the thickness to keep it visually even. → Gestalt Grouping Our brains naturally group nearby shapes. Use spacing with intention, it guides attention and creates clarity. Design is psychology in pixels. And when you understand how people see, you design things they feel. What other perception tricks have shaped your design thinking? #Design

Color isn’t just decoration— it’s a system of memory, instinct, and bias. Ignore it, and your UI breaks. 🔴 Red doesn’t just mean “error.” It signals danger. Blood. Poison. Our brains evolved to notice it. 🟢 Green isn’t just “success.” It’s safety. Growth. Food and shelter. The natural world trained us to trust it. Users don’t learn this from your product. They bring it with them. But here’s the problem: 👉 Roughly 8% of men and 0.5% of women have red-green color blindness (Colour Blind Awareness, 2025). For them, your “error” and “success” states may look identical. That’s why color can never carry meaning on its own. Icons. Labels. Position. Patterns. These aren’t extras. They’re what make your interface usable—for everyone. And context changes everything: 💹 In Western finance: red = losses, green = gains. 🇨🇳 In China: red = prosperity, so rising stocks are red. 🎮 In gaming: health bars shift green → yellow → red as damage stacks. Same colors. Opposite conventions. Each one correct within its culture. So when does it make sense to break the rules? When you have proof. Stripe’s orange buttons technically fail WCAG contrast. But testing showed users performed better with them. That’s not arbitrary rebellion. That’s informed design. Because convention reduces friction. It lets users move without thinking. But convention can also feel generic—or clash with brand identity. The point isn’t to always follow or always break. It’s to understand why conventions exist— and make conscious, tested decisions. Good design doesn’t reinvent the stoplight. It removes friction between people and their goals. 💬 Have you ever broken a color convention on purpose? What happened? #uxdesign #accessibility #colortheory #designsystem ⸻ 👋🏼 Hi, I’m Dane—your source for UX and career tips. ❤️ Was this helpful? A 👍🏼 would be thuper kewl. 🔄 Share to help others (or for easy access later). ➕ Follow for more like this in your feed every day.

Color theory in UX goes deeper than beauty. It shapes behavior, focus, and trust. Smart use of color can increase clarity, improve usability, and turn first-time visitors into loyal users. But here’s where most teams go wrong: They pick colors based on “vibe,” not value. Here’s what we do instead: → Use color to build emotional context. Warm tones = energy. Cool tones = trust. Neutrals = balance. → Use strategic hierarchy 60-30-10 rule keeps the UI clean and intentional. → Use contrast for accessibility. Designing for everyone isn’t just good ethics, it’s good UX. → Always test in real environments. Dark mode, daylight, color-blind filters. Color must perform, not just impress. ✦ Color is about psychology. Color is about performance. Color is about making your product impossible to misunderstand. ♻️ Share this if it was useful. 🔔 Follow Valentine Boyev for more updates!

Color is one of the most influential tools in a designer’s arsenal. It sets the tone of a brand, influences its image, draws user attention, impacts emotions, and enhances usability. Mastering color theory and selection is essential for creating impactful designs. 𝐊𝐞𝐲 𝐀𝐬𝐩𝐞𝐜𝐭𝐬 𝐨𝐟 𝐂𝐨𝐥𝐨𝐫 𝐢𝐧 𝐃𝐞𝐬𝐢𝐠𝐧 Setting Tone and Emotion: Colors evoke distinct feelings; for instance, red conveys energy and passion, while blue promotes trust and calmness. Capturing Attention: Bold or contrasting colors naturally draw the eye. Reinforcing Brand Identity: Aligning colors with brand values strengthens recognition and perception. Popular Color Harmonies Analogous: Adjacent colors on the wheel, creating subtle contrast. Complementary: Opposite colors, offering strong contrast and vibrancy. Split-Complementary: A base color paired with two adjacent to its complement, softening the impact. Triadic: Three equidistant colors on the wheel for balance and energy. Monochromatic: Different shades and tones of a single hue for simplicity and elegance. 𝐂𝐨𝐥𝐨𝐫 𝐌𝐞𝐚𝐧𝐢𝐧𝐠𝐬 𝐢𝐧 𝐃𝐞𝐬𝐢𝐠𝐧 Red: Passion, energy, urgency. Often used in dynamic brands like Ferrari and Red Bull. Yellow: Optimism, clarity, and youthfulness. Common in promotions and children’s products. Blue: Trust, professionalism, and calmness. Widely used by brands like IBM, Facebook, and Twitter. Orange: Cheerfulness, enthusiasm, and confidence. Popular for youthful and fun brands like Fanta. Green: Freshness, growth, and health. Associated with eco-friendly and wellness brands like Starbucks. Black: Elegance, sophistication, and stability. A signature for luxury brands like Chanel and Louis Vuitton. 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐚 𝐏𝐞𝐫𝐟𝐞𝐜𝐭 𝐂𝐨𝐥𝐨𝐫 𝐏𝐚𝐥𝐞𝐭𝐭𝐞 Understand Your Audience: Choose colors that resonate with your target demographic. Apply Color Theory: Use harmonies to ensure balance and visual appeal. Seek Inspiration: Analyze successful designs or draw ideas from images. Experiment and Refine: Test combinations to find the ideal palette. 𝐁𝐞𝐬𝐭 𝐓𝐨𝐨𝐥𝐬 𝐟𝐨𝐫 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐂𝐨𝐥𝐨𝐫 𝐏𝐚𝐥𝐞𝐭𝐭𝐞𝐬 𝐂𝐨𝐨𝐥𝐨𝐫𝐬: A user-friendly platform for generating and refining palettes. 𝐀𝐝𝐨𝐛𝐞 𝐂𝐨𝐥𝐨𝐫: Advanced tools for creating palettes with trend insights. 𝐏𝐚𝐥𝐞𝐭𝐭𝐨𝐧: Explore various combinations like analogous or triadic. 𝐂𝐨𝐥𝐨𝐫 𝐇𝐮𝐧𝐭: Browse user-curated palettes for inspiration. 𝐂𝐚𝐧𝐯𝐚 𝐂𝐨𝐥𝐨𝐫 𝐏𝐚𝐥𝐞𝐭𝐭𝐞 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐨𝐫: Create palettes from uploaded images for cohesive designs. By understanding the psychology of color and leveraging the right tools, you can transform your designs into visually stunning and emotionally engaging masterpieces. 𝗣.𝗦. 𝐿𝑜𝑜𝑘𝑖𝑛𝑔 𝑡𝑜 𝑒𝑙𝑒𝑣𝑎𝑡𝑒 𝑦𝑜𝑢𝑟 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝑤𝑖𝑡ℎ 𝑎 𝑠𝑡𝑎𝑛𝑑𝑜𝑢𝑡 𝑙𝑜𝑔𝑜 𝑜𝑟 𝑏𝑟𝑎𝑛𝑑 𝑑𝑒𝑠𝑖𝑔𝑛? 𝑆𝑒𝑛𝑑 𝑚𝑒 𝑎 𝑚𝑒𝑠𝑠𝑎𝑔𝑒. #colorpsychology #suhailiqbalofficial #graphicdesigner #logodesigner

The Role of Colour Theory in Web Design 🌈 Incorporating colour theory enhances user experience, not just aesthetics. Here’s how: 1. Understand Colour Psychology 🎨    - Colours evoke emotions; choose ones that reflect your brand.    - Action: Research colour impacts on user behaviour. 2. Create a Colour Palette 🎨    - Select a primary brand colour.    - Add complementary secondary and accent colours.    - Action: Use tools like Adobe Colour for combinations. 3. Check Readability 📖    - Ensure text contrast for readability.    - Action: Test colour combos for readability and accessibility. 4. Consistency is Key 🔑    - Keep a consistent colour scheme across all pages.    - Action: Develop a style guide for cohesiveness. 5. Highlight CTAs 🛠️    - Use contrasting colours for CTAs to stand out.    - Action: Choose an accent colour for buttons and links. 6. A/B Testing 📊    - Test colour schemes to see what resonates with your customers.    - Action: Use A/B testing tools for user engagement comparison. 

🎨✨ 𝐇𝐨𝐰 𝐌𝐮𝐜𝐡 𝐃𝐨𝐞𝐬 𝐂𝐨𝐥𝐨𝐫 𝐓𝐡𝐞𝐨𝐫𝐲 𝐑𝐞𝐚𝐥𝐥𝐲 𝐈𝐦𝐩𝐚𝐜𝐭 𝐔𝐬𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐢𝐧 𝐃𝐞𝐬𝐢𝐠𝐧? It’s widely believed that colors influence emotions and guide decisions—but how much weight does color theory actually hold in driving user behavior? Let’s explore. 🌟💻 🌈📊 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐂𝐨𝐥𝐨𝐫 Colors do more than just decorate - they communicate. For example: 🔵 𝐁𝐥𝐮𝐞 inspires trust and calmness (ideal for fintech and corporate brands). 🔴 𝐑𝐞𝐝 creates urgency or excitement (perfect for promotions or CTAs). 🟢 𝐆𝐫𝐞𝐞𝐧 symbolizes growth and success (common for progress indicators). When used strategically, colors can subtly guide user actions and evoke desired emotional responses. ⚖️🌍 𝐓𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐚𝐧𝐝 𝐍𝐮𝐚𝐧𝐜𝐞𝐬 Color’s effectiveness isn’t universal. Context, culture, and personal preferences play significant roles. 🧐 A vibrant red may motivate one audience but overwhelm another. 📵 Relying solely on color without considering accessibility—like colorblind-friendly design—can alienate users. 🎯📌 𝐒𝐭𝐫𝐢𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐁𝐚𝐥𝐚𝐧𝐜𝐞 Color theory is a 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐭𝐨𝐨𝐥, but it’s not a standalone solution. Combining it with principles like 𝐭𝐲𝐩𝐨𝐠𝐫𝐚𝐩𝐡𝐲, 𝐥𝐚𝐲𝐨𝐮𝐭, 𝐚𝐧𝐝 𝐮𝐬𝐚𝐛𝐢𝐥𝐢𝐭𝐲 ensures a seamless and impactful user experience. What role does color play in your design decisions? I’d love to hear your thoughts! 💬👇 #ColorTheory #UserBehavior #WebDesign #DesignStrategy #ProfessionalDesign