Writing Exercises for LinkedIn Content Creators

I've got a little secret that LinkedIn creators won't love me sharing with you: Most of the best LinkedIn creators you see — they weren’t born with a storytelling or writing gift. They’re not all ex-copywriters or former journalists. They learned how to write using frameworks. They studied what worked. Then repeated it. Even I, as someone who 𝘪𝘴 a writer by trade, use the exact same framework every time I write LinkedIn content. Not because I want to sound like everyone else — but because the system works. 𝘓𝘪𝘬𝘦, 𝘳𝘦𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬𝘴. If you’ve ever thought: “Why do all these LinkedIn posts look the same?” Here’s why: It’s not copycatting. It’s content psychology. The structure matches how the brain enjoys consuming information online. Think of TikTok. Most high-performing videos follow the same beats: 𝗛𝗼𝗼𝗸 → 𝗧𝗲𝗻𝘀𝗶𝗼𝗻 → 𝗣𝗮𝘆𝗼𝗳𝗳 Not because it’s trendy — but because it delivers results 𝘧𝘢𝘴𝘵. LinkedIn is no different. The LinkedIn Writing Framework (Used by 95% of your favorite creators — for a reason) If you want your posts to get seen, saved, shared, and spark conversation… Use this format: 𝟭. 𝗛𝗼𝗼𝗸 (𝘆𝗼𝘂𝗿 𝘀𝗰𝗿𝗼𝗹𝗹-𝘀𝘁𝗼𝗽𝗽𝗲𝗿) The average social user scrolls 300 feet of content per day — the height of the Statue of Liberty. You’ve got 𝘰𝘯𝘦 𝘭𝘪𝘯𝘦 to interrupt the scroll. Make it: → Emotional, Contrarian, Specific, or Confessional → Leave an open loop or ask a bold question Examples: • “I almost didn’t post this.” • “Most career advice is garbage.” • “I landed 3 job offers in 14 days — without applying online.” 𝟮. 𝗥𝗲𝗵𝗼𝗼𝗸 This line keeps them reading. Examples: • “Let me walk you through it.” • “Here’s how I fixed it.” • “This strategy works in any industry.” 𝟯. 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 Why should we trust you? Examples: • “I’ve helped 50+ execs build their brand.” • “After 10 years in B2B marketing…” • “I use this with every Fortune 500 client.” 𝟰. 𝗕𝗼𝗱𝘆 / 𝗩𝗮𝗹𝘂𝗲 The lesson, insight, or step-by-step. Keep it clear. One idea per post. Use white space and one-liners (not for style — for 𝘳𝘦𝘢𝘥𝘢𝘣𝘪𝘭𝘪𝘵𝘺). 𝟱. 𝗣𝗼𝘄𝗲𝗿 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 Your mic drop moment. The thing they’ll remember or comment on. Examples: • “Being good isn’t enough. You have to be seen.” • “Your story is someone else’s roadmap.” 𝟲. 𝗖𝗧𝗘 Want engagement? Ask for it. Examples: • “Which part resonated most?” • “Have you tried this strategy?” • “Save this if it helped.” You don’t need to be a “natural” to write on LinkedIn. You just need a framework — and a few reps. 🔁 Your Challenge Today: Pick one content bucket from yesterday’s post. Then draft a LinkedIn post using this exact writing format: → Hook → Rehook → Credibility → Body → Power Statement → CTA You don’t have to post it yet — just write. Once you get this system down, you’ll never say “what do I even post today?” again.

Every time someone tells me: “I want to write on LinkedIn but I don’t know how to start…” Here’s what I say: You don’t need writing skills. You need a system. Here’s the exact process I use — from idea to post — that helped me go from 1–2 likes to meaningful engagement 👇 🔹 𝟭. 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗧𝗿𝗶𝗴𝗴𝗲𝗿, 𝗡𝗼𝘁 𝗮 𝗧𝗼𝗽𝗶𝗰 Don't ask, “What should I write about?” Ask, “What happened recently that made me think?” Examples: A conversation with a colleague A mistake you made at work A question someone asked you 🔹 𝟮. 𝗧𝘂𝗿𝗻 𝗧𝗵𝗮𝘁 𝗧𝗿𝗶𝗴𝗴𝗲𝗿 𝗶𝗻𝘁𝗼 𝗮 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 Your content should give, not just tell. Ask yourself: “Why would this matter to someone else?” If it doesn’t teach, inspire, or relate — it won’t land. 🔹 𝟯. 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 = 𝗛𝗼𝗼𝗸 → 𝗦𝘁𝗼𝗿𝘆 → 𝗟𝗲𝘀𝘀𝗼𝗻 → 𝗖𝗧𝗔 Example: Hook: I almost got rejected from a role because I gave the perfect answer. Story: Quick context, what happened. Lesson: Here’s what I learned about being too polished. CTA: Ever had a moment like this? Let’s hear it. 🔹 𝟰. 𝗪𝗿𝗶𝘁𝗲 𝗟𝗶𝗸𝗲 𝗬𝗼𝘂 𝗦𝗽𝗲𝗮𝗸 Read your post out loud. If it sounds robotic or like a textbook — rewrite. LinkedIn rewards relatable over refined. 🔹 𝟱. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗦𝘄𝗶𝗽𝗲 𝗙𝗶𝗹𝗲 I maintain a Notion doc where I drop: Questions people ask me Topics I want to explore Sentences I like from others When I’m stuck, I don’t start from scratch — I go there. LinkedIn reports that creators who post weekly gain 5x more profile views and 7x more connection requests. Translation? You don’t need to go viral. You just need to show up consistently. #LinkedInWriting #ContentCreation #PersonalBranding #WritingTips #CreatorStrategy

My 3-step guide to create monthly LinkedIn content without burning out (might be worth saving:)) Tired of staring at a blank page trying to figure out what to write about (and how to write it)? Here’s how I overcome the dreaded blank page so I can consistently create authentic, high-quality content without investing 100s of hours per week or being “cringe”. 1. The Content Call This is how you can come up with content ideas that are authentic to you (capture your tone of voice and experiences) AND are relevant to your audience. • Schedule a call with another person (in my case it’s with my content strategist Max Radman) • Record the call (we use Riverside) • Talk (about your business, current challenges, events and priorities) • Transcribe the conversation and identify relevant topics from your discussion If you don’t have anyone to schedule a call with, treat it like a video journal. 2. Content Outlining This is where you: • organize the ideas you gathered • further infuse personality into the content • and set some guidelines    Think of this like building the frame of a puzzle before you fill it in. • Transfer each topic, any notes, and the associated transcript to separate Google docs or Notion • Brainstorm hook ideas that evoke 1 key emotion and that contain specific details from YOUR story (numbers, facts, dates) • Outline the key takeaways that you want the reader to remember from each post • Add details about the context of your post (how you felt at the time, where you were, who influenced you, etc.) 3. The writing process This is where most people get stuck. It’s a two step process that many people try to do in one: 1. Drafting, experimenting, creativity 2. Editing, trimming, refining It’s impossible to be creative and editorial simultaneously. First, you draft. Don’t worry about being perfect. Start writing and putting pieces of information together in different ways. Experiment. You’ll start to see how the post comes together as you fill in gaps in the text. Once you’ve got a draft that: • has a hook, body, and CTA • evokes 1 strong emotion • has a linear story • focuses on 1 topic then you can go back and polish it. Add a picture or video of yourself to complement the text, and you’re ready to publish. Like every new skill, your first few tries will take time (it was the same for me). I promise, with practice, and by following these steps, you’ll be spitting out banger LinkedIn posts before you know it! In this week’s issue of The Content Founder, I walk you through our notus ’ content creation process from ideation to posting in a live video tutorial. It went out at 8:00 today. So, if you didn’t see a 💆🏽 in your inbox this morning… …then go subscribe here 👉 https://lnkd.in/d6uxQe_3 The next issue goes out in 2 weeks. #contentfounder #personalbranding #content