Writing eCommerce Product Copy

I've been in the copywriting space for 10 years and have generated $100’s of millions of dollars for clients.  Here are the 9 most profitable copywriting lessons I've learned along the way: 1. Most Copy Follows the Same Pattern: Headline → Lead → Body → Offer → CTA. Use this structure for every piece of copy: sales pages, emails, ads—everything. Try this today: Take an existing sales page and rearrange it to follow this flow. Notice how it improves clarity. 2. Stop Selling to Everyone: A hungry niche is far more valuable than a big, lukewarm audience. Identify your top 2–3 customer personas and speak directly to them. Try this today: Rewrite one of your marketing emails to address a single, specific persona’s biggest pain point. 3. Your Headline is King: 80% of your effort should go into writing a headline that stops the scroll. Without a powerful headline, no one reads the rest. Try this today: Write 10 variations of a headline for the same offer. Pick the strongest one (or split-test them). 4. Write First, Edit Later: Separate the creative process (writing freely) from the critical process (editing). More words during writing; fewer words after editing. Try this today: Draft an email or ad in one sitting without stopping yourself, then cut it down by 30%. 5. Make it a Slippery Slope: Headline sells the subheadline → subheadline sells the lead → lead sells the body → body sells the CTA → CTA sells the click. Each section teases the next. Try this today: Structure each element on your landing page to create curiosity for the next. 6. People Care About Themselves: They want to know: “What’s in it for me?” Focus your copy on how your product solves their problems or satisfies their desires. Try this today: Count how many times you say “you” versus “I/we” in your copy. Aim for at least a 2:1 ratio. 7. Embrace the Rule of One: One product, one big idea, one CTA per piece of copy. Avoid confusing your reader with multiple offers. Try this today: If you have multiple CTAs in an email or ad, eliminate all but one to see if conversions improve. 8. Be a Friend, Not a Salesman: Show your personality: use relatable language, humor, empathy. Give value first, then ask for the sale. Try this today: Add a personal anecdote or inside joke in your next email to build rapport and trust. 9. Never Start from Scratch: Use proven frameworks (PAS, AIDA, FAB, etc.) to save time and improve results. Frameworks guide your thinking and help you hit the emotional triggers your audience needs. Try this today: Pick one framework (e.g., PAS) and outline your next sales email before filling it in with copy.

Last week a client asked me why their Amazon listing wasn’t selling. They had traffic. But their conversion rate was stuck at 5%. We didn’t touch the price. We didn’t touch the ads. We focused on the listing itself. The first image was cluttered. The title was stuffed with keywords. And the bullets? They were just features. Here’s what we did. We swapped the first image for a clean product shot on a white background with one bold benefit overlay. We rewrote the title to highlight the outcome, not just the specs. We flipped the bullets from “what it is” to “what it does for you.” Example: Instead of “Stainless steel, 500ml capacity” → “Holds a full day’s hydration without leaving a metallic taste.” Small changes. Big impact. The result? Conversion rate lifted from 5% to 11% within two weeks. That’s more than double the sales with the same traffic. The lesson? Most ecomm businesses don’t need more clicks. They need product pages that tell a story and solve a problem. What’s the one thing you’d change first on your own listing?

I've been writing copy (that converts) for 10 years. Save my 7-part checklist for your next copywriting session: 1. ALWAYS start from these 5 strategic questions: - Who is the target audience? - What is the key messaging? - What arguments am I using? - What action should the reader take? - Where will this content be distributed? 2. Get READY for your copywriting session - Research the audience paint' points/needs - Highlight the dream outcome - List the most common objections - Select the main page's message - Choose the 3 benefits of the offer Pro tip: if the research is properly done, the copy writes itself. 3. Make sure you master these 6 key skills: - Research - Industry knowledge - Psychology - Writing and editing - Interviews - Strategic Thinking 4. Use the 1-1-3-1 Rule: 1 audience, 1 message, 3 benefits, 1 CTA to prepare the copy. 5. Use the SCCP Rule: Specific, Clear, Coherent, Provable when writing the copy. 6. Here are the 7 copy parts to focus on: - Write a headline on the value proposition - Name the solution with a USP - Show the outcome after using the offer - Explain how you deliver the value - State the core benefits and features - Write a specific call to action - Add social proof with testimonials - Build trust with logos, data, case studies 7. Follow this copywriting process: - Research and interviews with ICP (40% of the time spent) - Strategy, ideation and planning (15%) - Writing and editing (30%) - Analysis of results (15%) That's how you write great copy. Follow me Pierre Herubel for daily marketing tips.

I've created the ultimate Amazon title optimization guide for 2025. 📒 Titles are huge for amazon CTR and sales. A change can make or break a product.... but how long should they be? How keyword heavy? What is important in what niches? How to measure? 💡 I wrote and researched the ultimate guide for my agency and now.... I'm giving it away for free. This guide covers everything that changed with Amazon's January 2025 policy updates and how the A10/COSMO algorithm actually works now. What you'll find inside: → The new 200-character rules (125 for apparel) and what happens if you violate them → Mobile optimization strategies - why your first 80 characters make or break your CTR → Category-specific breakdowns: Electronics, Apparel, Home Goods, Consumables, Books → When to lead with your brand name vs. leading with keywords → Keyword-stuffing is dead - here's what works instead → Real A/B test examples showing 7-10% CTR improvements → How to optimize titles at different product lifecycle stages → What's coming next - AI personalization and semantic search dominance Every section has DO/DON'T examples you can apply immediately. Whether you're launching new products, fixing underperforming listings, or managing a catalog of 100+ ASINs - this covers it. 👽 Want it? Like the post and 👌 Comment "TITLE" and I'll send it over. #amazon #amazontitles

I've been writing copy for 11 years and studying the best performers for even longer. Here’s 18 copywriting principles that actually move the needle: 1) Your headline has one job Get people to read the next line. That's it. Bad: "Revolutionary AI-powered email platform" Good: "Your emails are probably going to spam" 2) Sell the outcome, not the process People don't want a gym membership. They want to look good naked. "Advanced fitness tracking technology" => "See your abs in 90 days" 3) Make it scannable Most people don't read. They scan. So write for scanners. Use short sentences. Like this. And this. Break up long paragraphs. 4) Address the elephant in the room If people are thinking it, say it first. "Yes, another project management tool" beats pretending you're the first one ever made. 5) Use the word "you" more than "we" Count them in your copy. You should win by a landslide. "We help companies scale" => "You can scale without losing your mind" 6) Write like you're texting a friend Forget "professional" copy. Real language wins. "Leverage our solutions to optimize" => "Here's how to fix this mess" 7) Lead with the problem, not the solution People need to feel the pain before they want the cure. "Advanced CRM features" => "Your deals are falling through the cracks" 8) One idea per sentence If you can add "and" to your sentence, it's probably too long. Split it up. 9) Use numbers (but make them believable) "Thousands of customers" sounds made up. "2,847 customers" sounds real. 10) Test your copy on your mom If she doesn't understand what you do, rewrite it. 11) Delete every "very," "really," and "quite" They weaken everything. Your product is either good or it isn't. 12) Start with the biggest benefit Bury the lead in journalism. Lead with it in copywriting. "Save time, reduce costs, improve efficiency" => "Cut your workload in half" 13) Use power words (sparingly) Free, new, proven, guaranteed, instant. But don't sound like a used car salesman. 14) Write buttons that continue the conversation "Submit" tells people to stop talking. "Show me how" keeps them engaged. 15) Create urgency without lying "Limited time offer" is played out. "Price increases next month" is honest urgency. 16) Show, don't tell "User-friendly interface" => Screenshot of the actual interface "Fast results" => "Results in 24 hours" 17) Use "because" to justify anything Harvard study: People will do almost anything if you give them a reason. "Buy now because..." always works better than "Buy now." 18) End with one clear next step Don't give people 5 options. Give them one obvious choice. Multiple CTAs = confused customers = no sales. TAKEAWAY: Good copy isn't about being clever. It's about being clear. Clear wins every time.

Amazon is rolling out new product title requirements starting January 21, 2025. That means it’s time to audit your titles and optimize for the new year (and, of course, stay compliant). Here’s what’s changing: ➤ Titles must be 200 characters or less (including spaces). ➤ No special characters like !, $, {}, or ?—unless they’re part of a brand name. ➤ No excessive repetition—you can’t use the same word more than twice (exceptions for prepositions, conjunctions, and articles). If your title doesn’t meet these rules, Amazon will suggest changes in the Review Listing Updates tab inside Seller Central. You’ll have 14 days to take action before Amazon enforces the updates automatically. I've also attached details on category-specific requirements. Check those out to make sure your titles are in top shape. And since we’re kicking off Q1, now’s the perfect time to re-optimize your listings (especially if it’s been more than three months). Here’s an example of an optimized title: 👉 BrandName SeriesX Wireless Headphones, Noise-Cancelling, Bluetooth 5.0, Over-Ear, 30-Hour Battery, Black Why this works: → BrandName: Establishes brand identity. → SeriesX: Specifies the product line. → Wireless Headphones: Clearly states the product type. → Noise-Cancelling, Bluetooth 5.0: Key features that drive conversions. → Over-Ear: Defines the style. → 30-Hour Battery: Highlights battery life. → Black: Specifies the color option. Got questions? Need help optimizing? DM me.

🚨 Amazon’s New Title Rules. Are You About to Lose Sales? Amazon’s cracking down on product titles. Break the rules, and your listing could vanish. What’s Changing? → Character Limits → 200 max for most categories → 125 max for apparel → 80 recommended for mobile No Special Characters Forget ! $ ? _ unless it’s in your brand name. Keyword Limits Words can only appear twice (excludes “and,” “the,” etc.). What Happens if You Ignore This? Your listing could get suppressed. No visibility = No sales. So, How Do You Stay Compliant AND Keep Converting? ✔️ Lead with your brand name ✔️ Include product type + key attributes ✔️ Ditch fluff—keep it concise ✔️ Use title case (except small words) Example: ❌ Old (Non-Compliant) "Super Soft Cotton Baby Blanket - Best Newborn Gift - Cozy & Warm - Perfect for Boys & Girls!" ✅ New (Compliant & Optimized) "BrandName Cotton Baby Blanket – Ultra Soft, Lightweight, 30x40in" What You Should Do Right Now: → Audit your titles for compliance → Check Seller Central for suppressed listings → Keep key listings under 80 characters for mobile visibility Amazon’s already enforcing this. Fix your titles before your rankings (and sales) take a hit. 💬 Noticed any suppressed listings yet? Drop your thoughts below! 👇 #AmazonSeller #AmazonPPC #AmazonListing

I have analyzed 5,000+ Amazon titles while managing $1.2Bn in GMV. Most sellers are bleeding money in the first five words. Like chess, your opening move controls the game. Blow your title and you are playing defense for the next 200 characters. Most sellers lead with features because they think Amazon rewards "30ml hyaluronic serum with dropper applicator." Wrong strategy. Dead listing. Nobody wakes up hunting for containers. They want plump skin, fewer wrinkles, confidence when their ex sees their profile photo. Keywords get you found. Benefits get you clicked. Most brands have this backwards. Product names before outcomes. Keyword graveyards nobody reads. Writing for bots instead of buyers with credit cards. At MAG, we assign 7-8 specialists per client versus competitors 2. One person misses this. Seven catch it before you waste a quarter million impressions. Audit your top 10 SKUs this week. If titles start with what it IS instead of what it DOES, fix it. You will see CTR climb 6%+ in 30 days. 

I've optimized over 2,000 Amazon listings. Today, I'm sharing my 2025 guide to high-converting Amazon listings, based on real-world results. (Save and share this one for others ♻️) First of all: - I don't mind sharing this for free. - Sharing this doesn't hurt my business. - Knowledge like this helps everyone selling on Amazon. Happy implementation! 😉 1. Main Image (Your Click Magnet) Your main image is your first impression—Amazon customers make snap decisions based on it. One rule only: Clarity and Contrast. Bad example: A cluttered image with too much text and distracting props. Good example: A high-resolution image with a clear product, strong contrast, and no unnecessary elements. Bonus: Use AI-driven image testing to find the highest-performing version. 🔥 One client doubled their CTR just by fixing the main image. 2. Title (The SEO Powerhouse) Your title should balance searchability and readability. ❌ Wrong approach: Keyword stuffing (e.g., "Wireless Bluetooth Headphones Noise Cancelling High Bass Gaming Headset") ✅ Right approach: Clear + Search-Optimized (e.g., "Wireless Noise-Cancelling Headphones | Deep Bass, 40H Battery, Built-in Mic") Formula: [Main Keyword] + Benefit + Feature + Differentiator 3. A+ Content (The Sales Booster) - Your A+ content is your visual sales pitch. - Tell a compelling brand story - Use comparison charts (80% of shoppers love them) - Highlight product benefits, not just features - A+ Content increases conversions by 5-20% when done right. 4. Bullet Points (Quick Impact) Amazon customers skim, not read. Each bullet should: ✅ Start with a bold benefit ✅ Be easy to scan ✅ Answer common objections Example: ❌ Wrong: "Our blender has a 1200W motor and a 6-blade system." ✅ Right: "Crushes Ice Instantly: 1200W motor + 6-blade system for silky smoothies in seconds." 5. Reviews & Social Proof (Trust Builder) - 80% of Amazon shoppers check reviews before buying. - Get video reviews (Amazon gives them more visibility) - Use AI-generated FAQs based on reviews to answer customer concerns - Encourage satisfied buyers to leave a review through post-purchase follow-ups 6. Testing Everything (The 1% Rule) - The best sellers never stop optimizing. - A/B test your main image (Can increase CTR by 20-30%) - Track conversion rates for A+ Content updates - Experiment with pricing, copy, and offers Amazon is a data-driven game. The more you test, the better your results. Read this far? Virtual handshake. 🤝 This guide is literally worth thousands of dollars. So I really hope you appreciate it. Cheers! Mohsin ❤️ P.S. Ask me anything about Amazon listings—I’m here to help. 🚀 Which area of your Amazon listing are you struggling with the most? #amazon #amazonfba #amazonprivatelable #amazonsellers #ecommerce