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Alyson Kaye

Alyson Kaye

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Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Experienced Integrated Digital Marketing and CRM Strategist
Industry
Advertising / Marketing / PR
About
Acknowledged by Bentley University as “one of the most dynamic professors on campus”, I’m a strategic and innovative CRM and digital advertising veteran with 19 years of agency, brand, and teaching experience. I have worked with innovative and industry leading organizations such as Digitas, ArnoldWorldwide, ResolutionMedia, and SBLI of Massachusetts to create and deliver measurable strategic multi-channel marketing initiatives for several Fortune 500 brands. Additionally,my experience as Professor of Marketing at Bentley University allowed me to design and teach relevant curriculum plans for over 30 courses within the Marketing discipline. Recent consulting work has included working
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Presentations

(1)

Visual messaging

9 years ago • 198 Views

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(1)

Inspiring Shopper Behaviours

Ogilvy Consulting • 9 years ago
Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Experienced Integrated Digital Marketing and CRM Strategist
Industry
Advertising / Marketing / PR
About
Acknowledged by Bentley University as “one of the most dynamic professors on campus”, I’m a strategic and innovative CRM and digital advertising veteran with 19 years of agency, brand, and teaching experience. I have worked with innovative and industry leading organizations such as Digitas, ArnoldWorldwide, ResolutionMedia, and SBLI of Massachusetts to create and deliver measurable strategic multi-channel marketing initiatives for several Fortune 500 brands. Additionally,my experience as Professor of Marketing at Bentley University allowed me to design and teach relevant curriculum plans for over 30 courses within the Marketing discipline. Recent consulting work has included working

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