Personal Information
Occupation
marketing analytics covering marketing ROI modelling, social media analytics, pricing and brand strategy
Website
www.bottomlineanalytics.com/
About
The areas of customer analytic, life-time value, shopper marketing, social media, brand strategy, segmentation and marketing ROI analytic.
Tags
marketing mix modeling
media roi
marketing roi measurement
effectiveness
marketing returns
media mix modeling
marketing mix models
marketing measurement
return on marketing investment
marketing investment analytics
social media analytics
demand forecasting
social media roi measurement | social media moneti
retail store used sei™ to monetize social media
marketing roi
marketing performance measurement
social media roi measurement
social media roi
social media monetization
structural equation modeling
advertising effectiveness
See more
Presentations
(7)Personal Information
Occupation
marketing analytics covering marketing ROI modelling, social media analytics, pricing and brand strategy
Website
www.bottomlineanalytics.com/
About
The areas of customer analytic, life-time value, shopper marketing, social media, brand strategy, segmentation and marketing ROI analytic.
Tags
marketing mix modeling
media roi
marketing roi measurement
effectiveness
marketing returns
media mix modeling
marketing mix models
marketing measurement
return on marketing investment
marketing investment analytics
social media analytics
demand forecasting
social media roi measurement | social media moneti
retail store used sei™ to monetize social media
marketing roi
marketing performance measurement
social media roi measurement
social media roi
social media monetization
structural equation modeling
advertising effectiveness
See more