Entrepreneur with broad experience in web analytics, web optimization, and search engine marketing spanning multiple verticals.
Proactive individual who has a proven track record of improving processes and procedures within a short amount of time. Comfortable conversing with both sides of the house - gathering key business requirements and translating into key performance indicators, developing measurement plans and tagging strategies, writing the tech specs and working with tech to implement or implementing the tracking code myself, creating QA testing plans, building dashboards and other "push" reporting, while also walking business through "the rhythm of the numbers" helping them tak...
Entrepreneur with broad experience in web analytics, web optimization, and search engine marketing spanning multiple verticals.
Proactive individual who has a proven track record of improving processes and procedures within a short amount of time. Comfortable conversing with both sides of the house - gathering key business requirements and translating into key performance indicators, developing measurement plans and tagging strategies, writing the tech specs and working with tech to implement or implementing the tracking code myself, creating QA testing plans, building dashboards and other "push" reporting, while also walking business through "the rhythm of the numbers" helping them tak...
