Iaroslav Gumeniuk
2 SlideShares 148 Followers 115 Followings
Personal Information
Organization / Workplace
Ukraine Ukraine
Occupation
Commercial and Marketing manager
Industry
Advertising / Marketing / PR
About
• Strategic marketing: merging and acquisition (5 companies), strategic planning • B2C marketing: mass media, FMCG, Dairy products, Baby food, Meet, Beverages, Telecom (Broadband, Broadcast, Mobile, OTT) • B2B marketing: Tools, Mass Media, Telecom • Business analysis: PESTEL, Porter’s 5 forces, “value chain”, SWOT, BCG&GE portfolio analysis, key drivers of efficiency • Brand management (19 brands): brand portfolio management, creation, launch new and refresh existing brands • Product management: assortment, R&D, packaging, product range, broadcast and tariff policy, customer equipment (CPE) • Project management: product, commercial roadmaps and projects • Pricing manage
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Presentations

(2)

Solaris 29 03_2015_v1

10 years ago • 331 Views

J Social Interaction

10 years ago • 289 Views

Likes

(1)

DvornikiUA presentation for iForum 2011

Dvorniki UA • 14 years ago
Personal Information
Organization / Workplace
Ukraine Ukraine
Occupation
Commercial and Marketing manager
Industry
Advertising / Marketing / PR
About
• Strategic marketing: merging and acquisition (5 companies), strategic planning • B2C marketing: mass media, FMCG, Dairy products, Baby food, Meet, Beverages, Telecom (Broadband, Broadcast, Mobile, OTT) • B2B marketing: Tools, Mass Media, Telecom • Business analysis: PESTEL, Porter’s 5 forces, “value chain”, SWOT, BCG&GE portfolio analysis, key drivers of efficiency • Brand management (19 brands): brand portfolio management, creation, launch new and refresh existing brands • Product management: assortment, R&D, packaging, product range, broadcast and tariff policy, customer equipment (CPE) • Project management: product, commercial roadmaps and projects • Pricing manage